On today’s episode...CATS. Also: Hank talks about some philosophy stuff, like a few of the key concepts philosophers use when discussing belief and knowledge, such as what defines an assertion and a proposition, and that belief is a kind...

Value is the core of any business, and it directs all future decisions, innovations, and customers that get targeted. Even if we’ve thought about the big picture, if we can’t explain how an idea makes someone’s life better, then why...

When someone says they’re “studying business” or they “work in business,” they could mean so many different things. They could be in marketing, sales, finance or human resources. So much goes into keeping a company running smoothly.

Pupil outcome: I can understand the roles in a debate and make a rebuttal point. Key learning points: - The motion is the name for the belief or proposal that is being debated. - The team that agrees with the motion is called the...

Pupil outcome: I can prepare an effective opening argument for both sides of a debate and present them successfully. Key learning points: - In a debate you need to be prepared to take the role of proposition or opposition, regardless of...

Professor AJ Kooti explains what is the Strategic Perspective in managerial accounting.

This video provides a brief definition of ideation versus innovation.

This video is part of our professional development series focused on career paths, networking, resume and cover letter, interviewing, and performing in the organization. This series compliments our business and law lecture series. Visit

Jobs as Opportunities

How do you determine whether a business idea is financially feasible? You need to evaluate the economic viability of your business idea by considering your start-up cost, cash flow and operational expenses.

How do you demonstrate the size of the market in an investor presentation? Top-Down Market Sizing: Pulling existing data from analysts like Gartner or Forrester and estimating a market's value. Bottom-Up Market Sizing: Proving your...

What is the Marketing and Sales Plan in an Investor Presentation? This slide concerns how you are going to deliver information about your product or service and, later, how you will actually transmit that product or service to the customer.

How do you demonstrate the problem that your business solves as part of your business presentation? You need to show that you have a clear grasp of the situation, the challenges, and the consequences of not addressing it. You also need...

How do you present the company logo in an investor presentation? First Impressions Matter · Keep it simple – cover slides need only your company logo, an appealing image, and a title

This Video Explains the Marketing Mission Statement

This Video Explains Market Potential

What is Market Orientation? Market orientation perspectives include the decision-making perspective, market intelligence perspective, culturally based behavioural perspective, strategic perspective and customer orientation perspective.

This video provides a brief overview and explanation of what is a personal elevator pitch when networking.

Personal Elevator Pitch Intended Effect

Personal Elevator Pitch - Delivery

This Video Gives an Overview of Brainstorming in Entrepreneurship

This Video Explains Need vs Want in Entrepreneurship

A niche marketing strategy is an approach that focuses on serving a particular segment of the market with unique needs and preferences. It involves identifying a specific group of customers with distinct requirements and tailoring...

How doe you Monetize a Business Idea? 1. Validate that there is a market for your idea. · 2. Talk to people in your chosen market. · 3. Create a prototype.