The Business Professor
Marketing - What is the RIGHT Price for a Product?
Marketing - What is the RIGHT Price for a Product?
The Business Professor
Marketing - What is Experimental Research
This Video Explains Marketing - What is Experimental Research
The Business Professor
Marketing - What is a Perceptual Map
This Video Explains Marketing - What is a Perceptual Map
The Business Professor
Marketing - What are Marketing Models
This Video Explains Marketing - What are Marketing Models
The Business Professor
Marketing - What are Decision Support Systems
This Video Explains Marketing - What are Decision Support Systems
The Business Professor
Make or Buy Decision in Accounting
A routine decision faced by all managers is the decision to make a product or to purchase that product. This generally arises when the product is just one part of a larger product. This video explores the Make or Buy decision faced by...
The Business Professor
Understanding Lump-Sum Purchases in Accounting
In this video, the teacher explains the concept of lump-sum purchases, which occur when multiple assets are purchased in a single transaction. They discuss how to allocate the cost of the purchase among the different types of assets...
The Business Professor
Marketing - Penetration Pricing Strategy
Marketing - Penetration Pricing Strategy
The Business Professor
Marketing - Exclusive Distribution
This Video Explains Marketing - Exclusive Distribution
The Business Professor
Marketing - Charging for Product Transportation
Marketing - Charging for Product Transportation
The Business Professor
Loss Leader - Strategy
A loss leader strategy prices a product lower than its production cost in order to attract customers or sell other, more expensive products. Loss leading is a controversial strategy that is considered predatory. Some companies use a loss...
The Business Professor
Price Corridor Map
Price Corridor of the Mass is a tool managers can use to determine the right price to unlock the mass of target buyers.
The Business Professor
Pre-Money and Post-Money - Business Valuation
What is pre-money valuation? What is post-money valuation? Pre-money valuation refers to the value of a company not including external funding or the latest round of funding. Post-money valuation includes outside financing or the latest...