Welcome to B2B Marketing. This section will cover the basics of Business to Business Marketing whether you are working with government agencies or manufacturers or organizations.

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Charles Fishman, journalist and co-author (with Brian Grazer) of A Curious Mind, argues that curiosity is an underrated—indeed essential—quality in a fast-changing world. He distinguishes true curiosity (showing up, asking people,...

Join us on an exciting journey to discover how different countries celebrate New Year's Eve! 🎉 In this video, we'll explore unique traditions from Japan, Spain, Brazil, Scotland, and the Philippines. Learn about the customs,...

How to be a good professor. When we look at how to be a good teacher or a good teaching professor, there are quite a few things you can do. But for me, it comes down to being Crazy, because...

Teaching is...

Thriving in more than 50 developing countries, mostly in Africa and Asia, trachoma is the leading cause of blindness in the world. It is at its worst in rural communities and women are its favourite victims. Trachoma is a bacterium that...

The Chinese take hierarchy very seriously, but don’t be intimidated! Navigating corporate and government hierarchies is key to successful business negotiations and decision-making. Learn how this complex system impacts work culture,...

There’s no doubt that the Japanese bow is a nuanced and complex art form. For instance, the degree of the bow varies based on age, experience, and rank. Occasionally, the Japanese will add a handshake to their greeting. Many are unsure...

By Western standards, the way the Japanese make decisions may seem slow and tedious. The Japanese tend to be cautious and thorough, with a tendency toward kiken kaihi, or risk avoidance, and prefer to conduct business by using a group of...

Building relationships is critical to doing business in Italy—even more important than the quality of your product or service. In fact, unless you can establish solid relationships based on mutual respect and friendship, your business...

As in many parts of the world, Italians usually greet each other with a fairly firm handshake. Men sometimes clutch each other’s arms, embrace, or pat each other on the back. To an Italian, a greeting should have a tone of respectful...

In Hong Kong, don’t be surprised that negotiations can be lengthy—everything is discussed and considered thoroughly! Business professionals are often measured by their decision-making and deal-making prowess. Learning how to communicate...

Don’t underestimate the importance of giving and receiving gifts in Hong Kong. This ritual is an essential business practice. But knowing exactly when to give a gift can be culturally nuanced. Understand gift-giving etiquette for...

German manners are usually very formal, especially when people are meeting for the first time. Consequently, introductions in both business and social settings follow strict norms. Learn more about German preferences for etiquette in...

Relocating to France? You'll find many options for housing ranging from multistory apartments to quaint cottages. It probably comes as no surprise that rents are higher for smaller spaces in Paris. The French tend not to mix public and...

Since the French Revolution, the republic’s motto has been “Liberté, égalité, fraternité” (“Liberty, equality, brotherhood”), which certainly says something about French attitudes. In France, however, generalizations don't always apply....

Curious about appropriate meeting protocol? Learn more about scheduling and conducting effective meetings in France. Personal relationships matter a great deal in France, and utilizing contacts can provide more effective introductions to...

Chinese culture has been heavily influenced by the teachings of Confucius (Kongzi), a Chinese philosopher from ancient times. Confucianism emphasizes unity, circularity, harmony, and reciprocity. You’ll see these four concepts reflected...

Where does a culture begin and end? The answer is not always clear-cut. Culture is a complex concept. Some cultures fall within geographic boundaries, while others overlap. In addition to national culture, there are cultures based on...

It’s true—we naturally view behavior through our own cultural shade. We share common values with members in our own culture, and our values often differ from those of our colleagues and counterparts around the world. Each of us is raised...

Generally speaking, physical greetings in South Africa are straightforward and follow Western traditions. At meetings as well as social events, it’s customary to shake hands. This applies to both men and women. Make sure you have a...

Did you know that gift-giving is not a custom in Singapore in business situations? In fact, it could be construed as bribery. However, it’s perfectly acceptable to give someone, including a business colleague, a modest gift in a social...

Although gifts are not necessarily required for social or business occasions in Mexico, your colleagues will appreciate a tasteful, elegant gesture. There’s no need to be intimidated by this custom—learn more about suitable items,...

The Japanese love to give gifts. The two main Japan-wide gift-giving seasons are July (Ochugen), when people wish each other summer greetings and good health, and December (Oseibo), to show appreciation for assistance offered during the...

The Japanese enjoy socializing as much as other people, but their behavior may seem formal and unfamiliar to someone from another culture. Learn key do's and don'ts to ensure that you behave appropriately in social and business...