The task sounds like it should be pretty easy, but the Stroop task is a fantastic, and very well studied, example of how your brain’s automatic processing can trip you up!

Behavioral neuroscience explores the reasoning behind decision-making processes in the brain. Test how the compromise effect reveals our tendencies in cognitive decision-making.

According to current research, we look up while thinking because the same brain structures involved in thinking evolved from pre-existing neural connections for searching visually. The same reason you move your eyes to search for a...