Instructional Video10:44
TED Talks

TED: What will happen to marketing in the age of AI? | Jessica Apotheker

12th - Higher Ed
Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica Apotheker. She explores how marketers can find their niche in the world of AI based on their preference for...
Instructional Video6:27
TED Talks

Tim Leberecht: 3 ways to (usefully) lose control of your brand

12th - Higher Ed
The days are past (if they ever existed) when a person, company or brand could tightly control their reputation -- online chatter and spin mean that if you're relevant, there's a constant, free-form conversation happening about you that...
Instructional Video4:13
TED Talks

Amy Lockwood: Selling condoms in the Congo

12th - Higher Ed
HIV is a serious problem in the DR Congo, and aid agencies have flooded the country with free and cheap condoms. But few people are using them. Why? "Reformed marketer" Amy Lockwood offers a surprising answer that upends a traditional...
Instructional Video2:06
The Business Professor

Marketing - What Makes Good Market Segments

Higher Ed
This Video Explains Marketing - What Makes Good Market Segments
Instructional Video1:55
The Business Professor

Marketing - What is Product Dumping?

Higher Ed
Marketing - What is Product Dumping?
Instructional Video2:24
The Business Professor

Marketing - What is Discrepancy of Quantity

Higher Ed
This Video Explains Marketing - What is Discrepancy of Quantity
Instructional Video2:28
The Business Professor

Marketing - What is Communication?

Higher Ed
Marketing - What is Communication?
Instructional Video1:59
The Business Professor

Marketing - What is Branding?

Higher Ed
Marketing - What is Branding?
Instructional Video2:07
The Business Professor

Marketing - What is Brand Loyalty?

Higher Ed
Marketing - What is Brand Loyalty?
Instructional Video1:06
The Business Professor

Long-Tail Keywords

Higher Ed
Explanation of Long-Tail Keywords
Instructional Video0:57
The Business Professor

Search Engine

Higher Ed
Explanation of Search Engine
Instructional Video2:17
The Business Professor

Role of Marketing in the Organization

Higher Ed
This Video Explains the Role of Marketing in the Organization
Instructional Video2:19
The Business Professor

Role of a Business Buying Center

Higher Ed
Role of a Business Buying Center
Instructional Video2:52
The Business Professor

Business Customers are different than Consumers

Higher Ed
Business Customers are different than Consumers
Instructional Video2:16
Curated Video

Revolutionizing Advertising: Hypertag Technology Takes Marketing to the Next Level

Pre-K - Higher Ed
This video discusses the use of new technology called Hypertag, which allows advertisers to deliver promotional material directly to mobile phones. By using infrared or Bluetooth capabilities, shoppers can receive electronic discount...
Instructional Video1:10
Curated Video

Embracing the Challenges and Rewards of Working with People in Marketing

9th - Higher Ed
Caitlyn is a passionate marketer who thrives on the diversity of working with different people and the opportunity to constantly learn from others. She finds the unpredictability of human reactions to marketing strategies to be a...
Instructional Video2:19
The Business Professor

Role of Marketing in the Organization

Higher Ed
This Video Explains the Role of Marketing in the Organization
Instructional Video2:27
The Business Professor

Marketing - What is Discrepancy of Quantity

Higher Ed
This Video Explains Marketing - What is Discrepancy of Quantity
Instructional Video2:21
The Business Professor

Role of a Business Buying Center

Higher Ed
Role of a Business Buying Center
Instructional Video2:09
The Business Professor

Marketing - What is Brand Loyalty?

Higher Ed
Marketing - What is Brand Loyalty?
Instructional Video2:55
The Business Professor

Business Customers are different than Consumers

Higher Ed
Business Customers are different than Consumers
Instructional Video5:41
Brainwaves Video Anthology

Jim Lecinski - Artificial Intelligence

Higher Ed
Jim Lecinski is a Clinical Associate Professor of Marketing at Kellogg where he teaches Marketing Strategy and Omni-Channel Marketing Distribution Strategy. He also teaches the core marketing course in Kellogg’s MBAi program. Prior to...
Instructional Video0:58
The Business Professor

Search Engine

Higher Ed
Explanation of Search Engine
Instructional Video11:54
All In One Social Media

Stop Running Paid Ads! Do This Instead

Higher Ed
Stop running paid ads! Paid for ads are hard, expensive, and time consuming. With all of today's technology, there are better ways to increase your reach, build your brand, and get more sales. In this video I am breaking down...