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TED Talks
TED: What will happen to marketing in the age of AI? | Jessica Apotheker
Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica Apotheker. She explores how marketers can find their niche in the world of AI based on their preference for...
TED Talks
Tim Leberecht: 3 ways to (usefully) lose control of your brand
The days are past (if they ever existed) when a person, company or brand could tightly control their reputation -- online chatter and spin mean that if you're relevant, there's a constant, free-form conversation happening about you that...
TED Talks
Amy Lockwood: Selling condoms in the Congo
HIV is a serious problem in the DR Congo, and aid agencies have flooded the country with free and cheap condoms. But few people are using them. Why? "Reformed marketer" Amy Lockwood offers a surprising answer that upends a traditional...
The Business Professor
Marketing - What Makes Good Market Segments
This Video Explains Marketing - What Makes Good Market Segments
The Business Professor
Marketing - What is Discrepancy of Quantity
This Video Explains Marketing - What is Discrepancy of Quantity
The Business Professor
Role of Marketing in the Organization
This Video Explains the Role of Marketing in the Organization
The Business Professor
Business Customers are different than Consumers
Business Customers are different than Consumers
Curated Video
Revolutionizing Advertising: Hypertag Technology Takes Marketing to the Next Level
This video discusses the use of new technology called Hypertag, which allows advertisers to deliver promotional material directly to mobile phones. By using infrared or Bluetooth capabilities, shoppers can receive electronic discount...
Curated Video
Embracing the Challenges and Rewards of Working with People in Marketing
Caitlyn is a passionate marketer who thrives on the diversity of working with different people and the opportunity to constantly learn from others. She finds the unpredictability of human reactions to marketing strategies to be a...
The Business Professor
Role of Marketing in the Organization
This Video Explains the Role of Marketing in the Organization
The Business Professor
Marketing - What is Discrepancy of Quantity
This Video Explains Marketing - What is Discrepancy of Quantity
The Business Professor
Business Customers are different than Consumers
Business Customers are different than Consumers
Brainwaves Video Anthology
Jim Lecinski - Artificial Intelligence
Jim Lecinski is a Clinical Associate Professor of Marketing at Kellogg where he teaches Marketing Strategy and Omni-Channel Marketing Distribution Strategy. He also teaches the core marketing course in Kellogg’s MBAi program. Prior to...
All In One Social Media
Stop Running Paid Ads! Do This Instead
Stop running paid ads! Paid for ads are hard, expensive, and time consuming. With all of today's technology, there are better ways to increase your reach, build your brand, and get more sales. In this video I am breaking down...