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Curated Video
What is a USP? A Unique Selling Proposition
Rosser Reeves was an advertising executive who believed that an advertisement or commercial should show off the value of a product, not the cleverness of the ad’s copywriter. He crafted his ads around what he called the Unique Selling...
APMonitor
Data Analytics in Oil and Gas
Aasim Waheed has spent 23 years in oil and gas process automation. He started off as an electrical and controls engineer, moved into HCI design, commissioning, project management and finally into business management. He has been...
Khan Academy
Khan Academy: t.a. Mccann Translating From Ideas to Execution
T.A. McCann, founder and CEO of Gist, gives an overview of the company he founded and advocates planning ahead and deciding what you want to achieve. T.A. also describes the construct he uses to scrutinize his ideas. [3:34]