Instructional Video6:42
Curated Video

What is a USP? A Unique Selling Proposition

10th - Higher Ed
Rosser Reeves was an advertising executive who believed that an advertisement or commercial should show off the value of a product, not the cleverness of the ad’s copywriter. He crafted his ads around what he called the Unique Selling...
Instructional Video53:15
APMonitor

Data Analytics in Oil and Gas

10th - Higher Ed
Aasim Waheed has spent 23 years in oil and gas process automation. He started off as an electrical and controls engineer, moved into HCI design, commissioning, project management and finally into business management. He has been...
Instructional Video
Khan Academy

Khan Academy: t.a. Mccann Translating From Ideas to Execution

9th - 10th
T.A. McCann, founder and CEO of Gist, gives an overview of the company he founded and advocates planning ahead and deciding what you want to achieve. T.A. also describes the construct he uses to scrutinize his ideas. [3:34]