Curated OER
EARLY COLORADO ADVERTISING
Students investigate the history of advertising in Colorado.They analyze newspapers and advertisements putting them into different categories. Students question the content to develop higher order thinking skills.
Curated OER
Advertising Then and Now
Students use resources to examine ads from historic newspapers. They analyze these ads and compare and contrast them to modern ads found on electronic editions. Students evaluate the changes as it applies to the information found.
Curated OER
Student Meets the Real World
Students interview a local business person in order to design an advertising or promotional for their business. They summarize the meeting and use the information to design two promotional items using available technology. They make a...
Curated OER
Marketing Yourself for the Job Search (A Guide for Teens)
Learners develop a commercial to demonstrate his/her understanding of the importance of marketing themselves in their job search. Students analyze commercials to identify purpose. Then they make the connection of commercials with...
Curated OER
How Advertising Works
Fifth graders are shown how advertisers use persuasive language and imagery to con us. They use this knowledge to question advertisers notions to persuade us one way or another. Students create a new jingle for an advertisement for...
Curated OER
Social Studies: Community Posters As Art
Learners examine posters as art and create their own examples featuring locations or events from their community. They display their works in their schools and discuss their cities and school environments in a live chat setting with...
Curated OER
What Difference Does it Make How Old I Am?
Students identify subtle messages advertisers send (often unintentionally) about age in the course of trying to sell products; to analyze the consequences, both positive and negative, those messages have on the American audience; to...
Curated OER
TV Without the Television
Learners consider their own understanding of advertising on the Internet and examine the latest form of advertising online to create "How it Works" posters for a variety of Internet technologies. They reflect on how these technologies...
Curated OER
Advertising
Learners listen to a guest speaker about the different types of advertising. Using research materials, they discover the laws about copyrighting material. They visit foreign websites to view their advertising and discuss how it is...
Curated OER
Audience Influence
Students examine the media product and decide who the intended audience is. they invent a new audience profile and discuss ways the media image might be changed to suit this new audience. They may consider the language, images, sourcs or...
Curated OER
Consumer Culture in the 1950s: New Shopping Centers and Advertising trends
Learners examine the effect of suburbs on American cities. They identify the changes the cities had to face after people moved elsewhere. Using primary source ads, they compare them with contemporary ads and discuss what can be found out...
Curated OER
Celebrate the Arts
Students explore the responsibilities of people working in advertising. They create a campaign to support the arts including advertisements in several different media. Length of unit depends on number of projects completed.
Curated OER
Advertisements
Students create their own business and product, and must also create a 30 second advertisement to promote their product.
Curated OER
Young Entrepreneur
Sixth graders learn about how easy it is to create a snack food and make people want to buy it.
Curated OER
Advertising Project
Students use word processing software to create slogans for products. They write their own jingles and create their own packaging for products they design. Then they write and act out their own television commercials for their products.
Curated OER
Advertisements
Student teams role-play advertising agencies competing for a contract. Winning team completes all tasks, spending the least money. Tasks include naming agency, creating a slogan, inventing a product and advertisement.
Curated OER
Hoops! There It Is!
Fifth graders view and discuss the use of voice in writing through the in-your-face, aggressive, powerful messages of the Nike advertisements and the book Hoops as examples of the intensity words can have and how voice is expressed. A...
Curated OER
Thinking About Shopping and Spending
Students list and discuss recent commercials they have viewed. They identify advantages and disadvantages of the advertised items, and write about the effects of advertising, planned spending and spontaneous spending.
Curated OER
Better to Tell the Truth
Third graders distinguish between emotional and logical arguments in advertising. They, in groups, find ads in newspapers and magazines illustrating the various types of emotional and logical arguments in advertising discussed on day one.
Curated OER
The Junk Mail Explosion
Students read direct mail advertising critically, identify persuasion techniques, employ intellectual defenses against persuasive techniques and neatly organize junk mail by persuasive technique.
Curated OER
Market Research
Students examine the difference between primary and secondary market research, and the limitations of market research in developing marketing strategies. They list specific examples of products and services linked to television advertising.
Curated OER
Is the Price Right?
Students explore the techniques used by advertisers to sell goods, increase their awareness of consumer habits, differentiate between information and selling, and become aware of what motivates them to buy products.
Curated OER
Running a School Bakery
Students explore marketing concepts while producing food items to sell.
Curated OER
Advertise With Geography...it's Free And It's Easy!!
Students establish awareness of how landforms/landmarks produce a visual image of a region and demonstrate how advertisers use the "positive geographical image" to sell their product by creating their own advertisements.