Have your class members consider how their lifestyle choices may differ from those of their grandparents when they were younger. After brainstorming and discussing differences in lifestyle, pupils watch a Coca-Cola advertisement that...

Put the advertising in the hands of your pupils. They design and promote a product, using propaganda techniques to persuade those who view their newspaper ad. Learners must include certain information about their product as well as a...

Ask your class to market a product. After choosing a product, class members develop ad campaigns, make PowerPoint presentations, set a schedule and budget for their media, and design advertisements (print and other types). Tip: Allow...

"Selling is important in all professions because it involves synthesizing information and persuading people." Rather than using this as a lesson plan on how to sell a product, this resource might best be used as an inquiry into what goes...

Some ads really make products look great, and even better than they really are! Kids get into small groups to research and compare marketing used by various cell phone companies. They analyze advertisements, carrier options, and cell...

Middle schoolers examine the legitimacy of advertisers' claims about products using science and critical thinking. They view and discuss ads, read a case study, and conduct an experiment to demonstrate whether a product lives up to its...

Students examine marketing techniques used in television and magazine snack food ads. They analyze and discuss Internet kids clubs, complete various handouts that examine ads for food, and create a commercial for a food product.

Young scholars examine food photography and the different techniques used by food stylists to make foods look appealing in advertisements. After learning some of the tricks of the trade, students plan and shoot their own food...

Young scholars investigate the lure of snack-food advertisements to explain how snacks can fit into a healthy diet.

In this advertising and marketing worksheet, students read an article regarding alcohol marketing and then respond to 8 short answer questions.

How do different companies market their products? This presentation focuses on a variety of techniques that the big guys use to drive consumerism. Techniques like ad hominem, appeal to authority, and appeal to fear (to name a few) are...

Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...

Discover the world of early advertising with a lecture on the evolution of consumer advertisement. Ads beginning with Benjamin Franklin, Gillette, and Curtis Publishing and go through the advent of television media. 

Students determine the revenue generated by sample pages from the Yellow Pages. They discuss the value of advertising a business in this venue. They use the local telephone directory and some fictitious ad rates to lead their inquiry.

This plan centers around the article "How Advertisers Persuade," although it is not included in the lesson plan itself. Get your class thinking about advertising, appeals, and techniques that companies use to get their products from the...

Students search kids websites in order to decifer between advertising on the websites and other information. Students focus on five different kinds of online ads which are prevalent on children’s sites. Working in pairs, they practice...

Point of View’s short film, “34x25x36” launches a study of how images presented by mannequins and advertisements influence body image. Class members read and discuss the fact sheet "Media's Effect on Girls: Body Image and Gender...

Introduce middle schoolers to the issue of video game violence with a multifaceted approach. Learners complete a gaming survey, as well as read and discuss a news feature about violent video game sales and a handout on stimulus...

Are your young scholars aware of the effect advertising can have on their self-image, self-esteem, and happiness? This lesson from the Media Awareness Network is aimed at increasing that awareness and mitigating any negative effects it...

Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...

High schoolers analyze ads and learn about the effects of alcohol. Note that the PowerPoint mentioned in the procedure is not included, so you will need to prepare your own presentation. After the lecture, segue into fetal alcohol...

Middle schoolers research community gardens. In this community garden lesson, students discover the history of community gardens and assess the benefits of locally grown food. Middle schoolers create propaganda posters aimed at inviting...

Pupils explore and respond to the work of Marcel Duchamp. After exploring Duchamp's reworking of the Mona Lisa, they discuss how images can be changed. Using a photograph students rework their image in the style of Duchamp.

This is the sixth lesson in a 10 lesson unit on healthy eating from the organization Do Something, Inc.  The lesson focuses on how food gets marketed to young people. What does advertising have to do with buying food? There is a set of...