Students examine food photography and the different techniques used by food stylists to make foods look appealing in advertisements. After learning some of the tricks of the trade, students plan and shoot their own food advertisements.

Students determine the revenue generated by sample pages from the Yellow Pages. They discuss the value of advertising a business in this venue. They use the local telephone directory and some fictitious ad rates to lead their inquiry.

Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...

Turn your young artists into great marketing specialists with this fun lesson plan! They will turn ordinary soup cans into exciting choices for dinner by recreating the can label. This is a fantastic project to connect art, advertising,...

Design and produce an advertisement (print, online or video) intended to persuade people to treat animals better. Research advertising techniques and review successful ads in preparation for their project.

Have your class members consider how their lifestyle choices may differ from those of their grandparents when they were younger. After brainstorming and discussing differences in lifestyle, pupils watch a Coca-Cola advertisement that...

Some ads really make products look great, and even better than they really are! Kids get into small groups to research and compare marketing used by various cell phone companies. They analyze advertisements, carrier options, and cell...

Students explore reasons the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.

Learners explore the importance of branding for developing customer loyalty and recognition of products.

Students examine different groups in our society that deliver messages to the public about drinking and consider the influence of each of these groups on the attitudes and perceptions of young people.

Young scholars investigate the importance of branding and messaging, especially as they relate to party products like alcohol.

Students examine the legitimacy of advertisers' claims about products using science and critical thinking. They view and discuss ads, read a case study, and conduct an experiment to demonstrate whether a product lives up to its claims.

Students examine marketing techniques used in television and magazine snack food ads. They analyze and discuss Internet kids clubs, complete various handouts that examine ads for food, and create a commercial for a food product.

How do different companies market their products? This presentation focuses on a variety of techniques that the big guys use to drive consumerism. Techniques like ad hominem, appeal to authority, and appeal to fear (to name a few) are...

Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...

This plan centers around the article "How Advertisers Persuade," although it is not included in the lesson itself. Get your class thinking about advertising, appeals, and techniques that companies use to get their products from the shelf...

Point of View’s short film, “34x25x36” launches a study of how images presented by mannequins and advertisements influence body image. Class members read and discuss the fact sheet "Media's Effect on Girls: Body Image and Gender...

Introduce middle schoolers to the issue of video game violence with a multifaceted approach. Learners complete a gaming survey, as well as read and discuss a news feature about violent video game sales and a handout on stimulus...

High schoolers analyze ads and learn about the effects of alcohol. Note that the PowerPoint mentioned in the procedure is not included, so you will need to prepare your own presentation. After the lecture, segue into fetal alcohol...

This is the sixth lesson plan in a 10 lesson plan unit on healthy eating from the organization Do Something, Inc.  The lesson plan focuses on how food gets marketed to young people. What does advertising have to do with buying food?...

What are tobacco companies doing to appeal to people to get them to purchase tobacco products? This instructional activity takes a look at tobacco advertising. The tobacco companies spend millions and millions of dollars on advertising...

Are you struggling to get a rich discussion going between your learners? Use these questions to spark a natural conversation about advertising and the media. Learners pair up, and each speaker gets a different set of questions to ask...

Students create and design advertising for a tempting new pet food! They create an imaginary pet food, analyze and identify types of propaganda and design packaging and advertising for the pet food.