Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...

Turn your young artists into great marketing specialists with this fun lesson plan! They will turn ordinary soup cans into exciting choices for dinner by recreating the can label. This is a fantastic project to connect art, advertising,...

Have your class members consider how their lifestyle choices may differ from those of their grandparents when they were younger. After brainstorming and discussing differences in lifestyle, pupils watch a Coca-Cola advertisement that...

Put the advertising in the hands of your pupils. They design and promote a product, using propaganda techniques to persuade those who view their newspaper ad. Learners must include certain information about their product as well as a...

This plan centers around the article "How Advertisers Persuade," although it is not included in the activity itself. Get your class thinking about advertising, appeals, and techniques that companies use to get their products from the...

Students search kids websites in order to decifer between advertising on the websites and other information. Students focus on five different kinds of online ads which are prevalent on children’s sites. Working in pairs, they practice...

Point of View’s short film, “34x25x36” launches a study of how images presented by mannequins and advertisements influence body image. Class members read and discuss the fact sheet "Media's Effect on Girls: Body Image and Gender...

Introduce middle schoolers to the issue of video game violence with a multifaceted approach. Learners complete a gaming survey, as well as read and discuss a news feature about violent video game sales and a handout on stimulus...

What are tobacco companies doing to appeal to people to get them to purchase tobacco products? This lesson takes a look at tobacco advertising. The tobacco companies spend millions and millions of dollars on advertising to get people to...

Are you just about to teach persuasion in your class? If so, you should consider this short unit. In small groups, learners create a product, develop a magazine ad for the product, and pitch this product to the class using a visual...

Discover what persuasive techniques are commonly used in advertisements to convince consumers to buy their products. After discussing and analyzing the ads as a class, small groups label their own print advertisement with post-it notes....

The ten questions included on this worksheet are designed to facilitate a close study of the website of Advertising Age magazine. Using the Internet, learners explore the magazine’s website and its links to become familiar with the...

An introductory lesson shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they need...

Explore concepts of audience, purpose and symbols in this lesson from Media Smarts that asks students to consider all the functions of music. Through a series of discussions and activities, your class will brainstorm possible functions...

Explore the relationships between programming, advertising, and the ensuing rating wars. Help develop the media smarts of your pupils through this examination of advertisers for popular shows. Although the included Sweep Chart features...

Are you looking for a collaborative and fun way to teach persuasion? This could be a great resource for you! After reviewing advertising techniques and searching for examples of propaganda, have your class create and present their own...

Ask your class to market a product. After choosing a product, class members develop ad campaigns, make PowerPoint presentations, set a schedule and budget for their media, and design advertisements (print and other types). Tip: Allow...

This is the sixth instructional activity in a 10 instructional activity unit on healthy eating from the organization Do Something, Inc.  The instructional activity focuses on how food gets marketed to young people. What does advertising...

Young scholars investigate the lure of snack-food advertisements to explain how snacks can fit into a healthy diet.

In this advertising and marketing worksheet, students read an article regarding alcohol marketing and then respond to 8 short answer questions.

What are ads really selling? High schoolers examine persuasive techniques used by print and television advertisements. They generate a list of persuasive techniques they're familiar with, and review other types argumentation and...

Pupils choose their favorite television show, craft and illustrate an advertisement for this show, and then write a short paragraph about why the show appeals to them. No provisions are made for children with limited or no viewing...

Are you influenced by the media? Explore the effects of media and advertising. For this media literacy lesson, middle schoolers respond to survey questions about advertising and then watch a video about the topic, taking notes on...

Robert Burleigh's book Flight: The Journey of Charles Lindbergh, about the historic trans-Atlantic solo flight in 1927, is the basis for vocabulary work here. Young readers use a word bank with six terms from the story. First they fill...