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209 resources with the keyterm advertising

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Other Resource Types (209)
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Lesson Plan
Lesson Planet: Curated OER

Looks Good Enough to Eat

For Teachers 5th - 7th
Students examine food photography and the different techniques used by food stylists to make foods look appealing in advertisements. After learning some of the tricks of the trade, students plan and shoot their own food advertisements.
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Lesson Plan
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Yellow Pages Ad-dition

For Teachers 3rd - 12th
Students determine the revenue generated by sample pages from the Yellow Pages. They discuss the value of advertising a business in this venue. They use the local telephone directory and some fictitious ad rates to lead their inquiry.
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Lesson Plan
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Magazine Production

For Teachers 11th - 12th
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
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Lesson Planet Article
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Jumping Off the Bandwagon

For Teachers 9th - 11th
Teach your class to be critical consumers by studying persuasion in advertising.
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Lesson Plan
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Souper Art

For Teachers K - 6th
Turn your young artists into great marketing specialists with this fun lesson plan! They will turn ordinary soup cans into exciting choices for dinner by recreating the can label. This is a fantastic project to connect art, advertising,...
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Lesson Plan
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Animal Advertisement

For Teachers 6th - 12th
Design and produce an advertisement (print, online or video) intended to persuade people to treat animals better. Research advertising techniques and review successful ads in preparation for their project.
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Lesson Plan
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Coca-Cola Ad

For Teachers 9th - 12th Standards
Have your class members consider how their lifestyle choices may differ from those of their grandparents when they were younger. After brainstorming and discussing differences in lifestyle, pupils watch a Coca-Cola advertisement that...
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Lesson Plan
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Analyzing Advertising

For Teachers 9th - 12th
Some ads really make products look great, and even better than they really are! Kids get into small groups to research and compare marketing used by various cell phone companies. They analyze advertisements, carrier options, and cell...
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Lesson Plan
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Kids, Alcohol and Advertising: Young Drinkers

For Teachers 4th - 8th
Students explore reasons the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
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Lesson Plan
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Kids, Alcohol and Advertising - Understanding Brands

For Teachers 4th - 8th
Learners explore the importance of branding for developing customer loyalty and recognition of products.
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Lesson Plan
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Kids, Alcohol and Advertising - Messages about Drinking

For Teachers 4th - 8th
Students examine different groups in our society that deliver messages to the public about drinking and consider the influence of each of these groups on the attitudes and perceptions of young people.
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Lesson Plan
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Kids, Alcohol and Advertising - Interpreting Media Messages

For Teachers 4th - 8th
Young scholars investigate the importance of branding and messaging, especially as they relate to party products like alcohol.
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Lesson Plan
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Scientific Detectives

For Teachers 6th - 8th
Students examine the legitimacy of advertisers' claims about products using science and critical thinking. They view and discuss ads, read a case study, and conduct an experiment to demonstrate whether a product lives up to its claims.
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Lesson Plan
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You've Gotta Have a Gimmick!: A Lesson in Junk Food Advertising

For Teachers 5th - 7th
Students examine marketing techniques used in television and magazine snack food ads. They analyze and discuss Internet kids clubs, complete various handouts that examine ads for food, and create a commercial for a food product.
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PPT
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Techniques Used in Advertising and Propaganda

For Students 10th
How do different companies market their products? This presentation focuses on a variety of techniques that the big guys use to drive consumerism. Techniques like ad hominem, appeal to authority, and appeal to fear (to name a few) are...
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Lesson Plan
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The Art of Advertising

For Teachers 7th - 12th
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
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Lesson Plan
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How Advertisers Persuade

For Teachers 7th - 8th
This plan centers around the article "How Advertisers Persuade," although it is not included in the lesson itself. Get your class thinking about advertising, appeals, and techniques that companies use to get their products from the shelf...
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Lesson Plan
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34x25x36: Advertising and Body Image

For Teachers 7th - 12th
Point of View’s short film, “34x25x36” launches a study of how images presented by mannequins and advertisements influence body image. Class members read and discuss the fact sheet "Media's Effect on Girls: Body Image and Gender...
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Lesson Plan
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Video Game Violence: Explore Possible Impacts

For Teachers 7th - 9th
Introduce middle schoolers to the issue of video game violence with a multifaceted approach. Learners complete a gaming survey, as well as read and discuss a news feature about violent video game sales and a handout on stimulus...
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Full Circle Advertising: A Look at Teen Alcohol Use and Fetal Alcohol Syndrome

For Teachers 9th - 12th
High schoolers analyze ads and learn about the effects of alcohol. Note that the PowerPoint mentioned in the procedure is not included, so you will need to prepare your own presentation. After the lecture, segue into fetal alcohol...
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Lesson Plan
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Do Something about… Eating Healthy

For Teachers 9th - 12th
This is the sixth lesson plan in a 10 lesson plan unit on healthy eating from the organization Do Something, Inc.  The lesson plan focuses on how food gets marketed to young people. What does advertising have to do with buying food?...
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Lesson Plan
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To Smoke or Not to Smoke

For Teachers 7th - 12th
What are tobacco companies doing to appeal to people to get them to purchase tobacco products? This instructional activity takes a look at tobacco advertising. The tobacco companies spend millions and millions of dollars on advertising...
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Worksheet
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Advertising Conversation

For Students 4th - 8th
Are you struggling to get a rich discussion going between your learners? Use these questions to spark a natural conversation about advertising and the media. Learners pair up, and each speaker gets a different set of questions to ask...
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Lesson Plan
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Pet Pellets

For Teachers 3rd - 12th
Students create and design advertising for a tempting new pet food! They create an imaginary pet food, analyze and identify types of propaganda and design packaging and advertising for the pet food.