Exploring the rich meaning behind what we choose to eat, food ethnographer June Jo Lee unpacks how our "modern hungers" — or our deepest desires and need for connection — inform every bite. She decodes what Gen Z's palate says about the...

This Video Explains Marketing - What is Ethnography

This video discusses various methods that marketers can use to collect valuable data for making informed decisions. It covers techniques such as surveys, focus groups, interviews, scanner panels, web tracking, ethnography, and...

Socially learned behavior and belief are much better candidates than genetics to explain the self-sacrificing behavior we see among strangers in societies, from soldiers to blood donors to those who contribute to food banks. This is...

This film looks at how social control in the Night-Time Economy of pubs and clubs is increasingly created and maintained by professional Bouncers rather than the police.

This video discusses various methods that marketers can use to collect valuable data for making informed decisions. It covers techniques such as surveys, focus groups, interviews, scanner panels, web tracking, ethnography, and...

This Video Explains Marketing - What is Ethnography