Do you have a favorite restaurant? Perhaps a favorite store you go to? A favorite airline? How did they make you a loyal customer? There are a lot of things companies can do to inspire customer loyalty. Sometimes you...

Sustainable competitive advantages help firms stay ahead of their competition and one of the most important ways firms can develop sustainable competitive advantages is to work on developing loyal customers through...

The three main types of diversification strategies include concentric, horizontal, and conglomerate strategies. Diversification Strategy Explained.

In this video, we will explore how ChatGPT can analyze Net Promoter Score (NPS) data in Excel. We will use ChatGPT's capabilities to calculate NPS, analyze NPS data using Excel functions, and visualize NPS results using charts/graphs...

Corporate Social Responsibility (CSR)... What is it? What drives it? And what are the benefits?

Brand management is the creation and execution of plans to strengthen consumers’ brand perception of a brand.

Jeff Bezos, the CEO of Amazon said that ‘Your brand is what people say about you when you’re not in the room.’ Let’s examine what we mean by the terms brand and branding.

Consumer behavior is changing at rapid rates. TJ Keitt presents data from Forrester's US Customer Experience Index.