Profit, revenue, income, assets, cash flow -- all these words mean money, but they all have specific uses. In business, money is important to us and we want to describe it as accurately as possible.

Have an idea you're yearning to turn into a business? Julissa Prado, founder and CEO of Rizos Curls, explains how she was inspired by the Latino and immigrant communities she grew up in -- and shares 3 principles that guide her in her...

Buying cheap clothing online can be satisfying, but it comes with not-so-hidden environmental costs. When designer Diarra Bousso was growing up in Senegal, her family bought and created new outfits for longevity rather than on impulse —...

It can be hard to strike the right tone or know what’s going to appeal to someone, but there are tricks. We can craft a narrative and use well-placed emotional appeals to tell customers a story.



Even if you don’t consider...

HIV is a serious problem in the DR Congo, and aid agencies have flooded the country with free and cheap condoms. But few people are using them. Why? "Reformed marketer" Amy Lockwood offers a surprising answer that upends a traditional...

Data mining recently made big news with the Cambridge Analytica scandal, but it is not just for ads and politics. It can help doctors spot fatal infections and it can even predict massacres in the Congo.

No business, no matter how innovative and amazing it is, will survive if people haven’t heard of it. If people don’t know something exists, they’ll never be able to purchase it. It’s time to work on our communication skills.

To figure out if an idea is as good as we think it is, we have to talk to our customers. We’ve said it over and over again. We have to ask them what they like, dislike, want, or need, and we want honest feedback about our product or...

Have you ever sat in a doctor's office for hours, despite having an appointment? Has a hotel turned down your reservation because it's full? Have you been bumped off a flight that you paid for? These are all symptoms of overbooking, a...

So we’ve learned a lot of strategies to fight off failure. But we could be doing all this right and still fail if we straight-up run out of money.



Expenses can pop-up, supplies can suddenly be hard to find, or delivering the...

Value is the core of any business, and it directs all future decisions, innovations, and customers that get targeted. Even if we’ve thought about the big picture, if we can’t explain how an idea makes someone’s life better, then why...

Like any committed relationship, the relationship between a business and its customers needs nurturing. And that shouldn’t come as a surprise! We need customers to run a successful business, and naturally they’re going to have certain...

New ReviewAgile methods focus on small increments, iterative refinement, and adapting to circumstances. But what exactly do iterative, incremental, and adaptive mean?

New ReviewI did a video about Minimum Viable Product (MVP), and was then asked how it differs from a prototype. Plus, there is MRF, MMF, MBI, MMP, MMR, and MLP. What’s the difference?

Affiliate marketing is one of the most popular ways for content creators and influencers to make money. Here we go through the process of how affiliate marketing actually works so you know the whole system from brand to...

The mental perception of how people think of their clients or customers will have a deep impact on their relationships with those clients/customers. Here we go through the different perceptions organizations have in the people...

Do you have a favorite restaurant? Perhaps a favorite store you go to? A favorite airline? How did they make you a loyal customer? There are a lot of things companies can do to inspire customer loyalty. Sometimes you...

This is a practice exercise to understand better the rule of addition concept with a practical exercise.

In this video, we will understand the challenges we face using a chatbot, including emerging trends, security and privacy, customer saturation, predicting human behavior, user satisfaction, and user-bot communication.

This video will elaborate on the benefits of using chatbots and the need for adopting chatbots, including personalized customer experience, efficient staff onboarding, standardized solutions, cost saving, and 24x7 availability.

In this video, we will look at the various technologies in which machine learning has revolutionized, including customer services, eCommerce, healthcare, travel and tourism, banking and finance, and general services.

Here, we will understand self-learning chatbots, which, as suggested, means that the chatbots can learn independently. The chatbot asks a series of queries and stores the responses before deciding on an action based on the responses.

This video explains the hot fix workflow in actions.

This video explains the branching strategy with a real-time scenario.