Curated Video
Account Management: What is Account-based Selling?
A lot of business-to-business selling is strategic. It is not a one-off or tactical endeavor. It is likely that you will want to maintain and build your relationships over the months and years to come. Managing this ongoing relationship...
Curated Video
Sales Optimization: Upselling, Down-selling, and Cross-selling
A good salesperson never wants to leave their customer without making the best sale they can. So you need to learn the art of the upsell. And, for that matter, of the cross-sell and the down-sell.
Curated Video
The Complex Sale: 101
Complex Sales are, by nature… Complex. And that means this is a big topic. In the late 1990s, I went on a 2-day course, so this video is, necessarily, the 101 version of what has stuck with me.
Curated Video
Daniel Pink: To Sell is Human
Daniel Pink is not a salesperson, but a skilled writer who specializes in anecdote-heavy popular business books. Pink believes that, and I quote: ‘Like it or not, we’re all in sales now’.
Curated Video
Marketing Mix: Place and Distribution Channels
In our video on Marketing Mix, one of the 4 Ps was Place.
Curated Video
Estée Lauder: The Mother of Modern Marketing
Estee Lauder became interested in the beauty products business as a child. But, it was her marketing strategies that single out her genius. The things she did in the late 1940s still seem fresh and modern. That’s why I call her the...
Curated Video
The Sales Process - a Summary of the 9 Step Selling Process
For some people, the idea of selling is scary, off-putting, even alarming. But, as a manager, you may sometimes be called upon to sell or help sell your organization’s products or services. But don’t worry. There is a straightforward...
Curated Video
What is a Customer Persona? ...or Buyer Persona or Marketing Persona
Who are you marketing to? Do you know the characteristics of your prospective customers? To target your marketing well, you need an archetype, which marketers call the ‘Buyer Persona’ or sometimes the customer or marketing persona. And...
Curated Video
What is the Marketing Mix - The 4Ps: Product, Price, Place, Promotion?
The job of marketing is to make potential customers aware of your products or services. And the Marketing Mix is consists of the different strategies for doing this.
Curated Video
What is the Customer Journey? And How to Visualize it
To understand our customers, we map out the route they take through our marketing, advertising, and sales processes. This is your customer journey. It’s a way to understand how it feels for your customers to deal with you at each step...
Curated Video
What is Customer Relationship Management (CRM)? ...And How to Use it.
Customer Relationship Management, or CRM for short is a simple idea. Learn about your potential customers, and use that knowledge to strengthen your relationship with them. Use your stronger relationship to sell them your products or...
Curated Video
What is Seth Godin's Permission Marketing? And How to Build Your Campaign
Permission Marketing has reached early adulthood. Born in 1999, it is a vibrantly fit and energetic part of the marketer’s toolset. We see it everyday, and think nothing of the revolutionary change it has created.
Curated Video
What is Marketing Automation? And How to set it up.
The explosion in online business and the effectiveness of Software as a Service have created a new boom: Marketing Automation. This allows marketers to address prospective customers almost personally. But to do so in a way that scales...
Curated Video
Master Selling: Why People Do and Don't Buy
People buy for emotional reasons. They may justify their purchase on things like cost, convenience, performance, or sustainability. But, deep down, it’s all about how these things make them feel. Let’s look at the emotions that make...
Curated Video
Introducing Individual CD: A New Way to Purchase Music
Individual CD is a new music purchasing system introduced in Lubeck, Germany. Customers use a portable mini computer to scan the barcode on the CD cover and select up to 14 songs to compile their own personalized music CD. This system...
The Guardian
Coffee Shop Algebra: Optimizing Seating for Efficient Service
Explore a real world example of how to use algebra to solve how many chairs a coffee shop needs. In this video, math instructor Jonny Heeley leads students through an interactive simulation to understand how we can use albegra to divide...
Curated Video
Digital Performance Marketing
Uncover the secrets of digital performance marketing in this insightful video. Explore strategies and techniques to drive remarkable online success. From data-driven campaigns to conversion optimization, discover how to achieve impactful...
Curated Video
Content Marketing vs. Digital Marketing
Explore the distinctions between content marketing and digital marketing in this informative video. Discover how content marketing focuses on engaging audiences with valuable content, while digital marketing encompasses various...
Curated Video
AWS, JavaScript, React - Deploy Web Apps on the Cloud - Cloud Computing Service Models
This video outlines the three cloud computing service models (Infrastructure as a Service, Platform as a Service, and Software as a Service; IaaS, PaaS, and SaaS).
Curated Video
Comparing and Ordering Decimals
Mr. Addit reviews comparing and ordering numbers and decimals by using a number line. He then begins the discussion of place value to compare and order decimals.
Let's Tute
Opening a bank account and transacting with banks
Today you will learn about how to open bank account? How helpful bank account is? and its uses. Steps of opening bank account and how they process?.. Some intersting topic covered in this session like: Minor Bank Account How to transact...
Curated Video
Java for Beginners with Hands-On Program and Capstone Project - Project Overview
In this video, we will Get an overview of the capstone project, the Bookstore App, including its main features, functionalities, and goals. This video will introduce the project scope and set the stage for the subsequent videos in this...
Curated Video
Planning and Control Using Microsoft Project 365 and 2021 - Module 11 - Constraints
In this video, we will focus on understanding what constraints are in Microsoft Project and how to add a constraint. We will explore what deadlines are and how to create task notes. We will also understand a completed schedule checklist....
Curated Video
AWS Tutorial AWS Solutions Architect and SysOps Administrator - What is Amazon EC2?
This video explains about Amazon EC2. This clip is from the chapter "EC2 Basics - Virtual Servers in AWS Cloud" of the series "AWS Tutorial: AWS Solutions Architect and SysOps Administrator".This section focuses on the EC2 basics -...