Instructional Video2:03
The Business Professor

Business to Business or B2B Customers

Higher Ed
Business to Business or B2B Customers
Instructional Video5:33
The Business Professor

Business Strategy Porters Generic Strategies

Higher Ed
This Video Explains Business Strategy Porters Generic Strategies
Instructional Video5:24
The Business Professor

Business Plan - Marketing Section

Higher Ed
What should be included in the Marketing Section of a business plan? The marketing portion of a business plan addresses four main topics: product, price, promotion, and place.
Instructional Video7:12
The Business Professor

Business Model Canvas - Explained

Higher Ed
What is the Business Model Canvas? The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones.
Instructional Video2:52
The Business Professor

Business Customers are different than Consumers

Higher Ed
Business Customers are different than Consumers
Instructional Video2:37
The Business Professor

Customer Centric Strategy

Higher Ed
A customer-centric sales strategy focuses first on understanding the issue, then on helping to solve it with the most appropriate solution.
Instructional Video1:54
The Business Professor

Cost Strategy (Low Cost Production)

Higher Ed
Low-cost strategy enables the firm to sell its product/service with a lower price compared to its competitors because of lower costs of producing products/service; as a result of this, they win a competitive advantage in the industry.
Instructional Video1:11
The Business Professor

Cost per Acquisition

Higher Ed
Explanation of Cost per Acquisition
Instructional Video2:30
The Business Professor

Consumer Decision Making Process

Higher Ed
Consumer Decision Making Process
Instructional Video5:57
The Business Professor

Understanding Competitive Advantage in Business

Higher Ed
This video discusses the concept of competitive advantage in business. It explores various types of advantages, such as government granted monopolies, brand recognition, economies of scale, location, distribution advantages, internal...
Instructional Video3:40
The Business Professor

Elements of an Operational Plan

Higher Ed
This Video Explains the Elements of an Operational Plan
Instructional Video2:55
The Business Professor

Understanding Customer Priority: Factors to Consider

Higher Ed
This video explores the concept of customer or client priority and its impact on purchasing decisions. We delve into the various factors that drive individuals to buy a particular product, service, or idea. From measuring the intensity...
Instructional Video5:49
The Business Professor

Current Focus of Managerial Accounting

Higher Ed
Managerial accounting and the impacts that it has on the organization continuously evolves. This video discusses the current focus or focuses of managerial accounting.
Instructional Video1:30
The Business Professor

Disjunctive Model

Higher Ed
Explanation of Disjunctive Model
Instructional Video2:54
The Business Professor

Disintermediation

Higher Ed
Disintermediation is the removal of intermediaries in economics from a supply chain, or "cutting out the middlemen" in connection with a transaction or a series of transactions.
Instructional Video4:22
The Business Professor

Disclosing Your Business Idea

Higher Ed
Should you disclosure your startup business idea? t depends on how secure your idea is protected and to whom you disclose the information.
Instructional Video2:41
The Business Professor

Differentiation Strategy

Higher Ed
Your differentiation strategy is the way in which you make your firm stand out from otherwise similar competitors in the marketplace.
Instructional Video5:58
The Business Professor

Internet Marketing Methods

Higher Ed
This Video Explains Internet Marketing Methods
Instructional Video1:46
The Business Professor

How Marketing Has Changed - Satisfaction

Higher Ed
This Video Explains How Marketing Has Changed - Satisfaction
Instructional Video1:38
The Business Professor

How Do We Describe Markets

Higher Ed
This Video Explains How We Describe Markets
Instructional Video5:20
The Business Professor

How are Startups Founded

Higher Ed
How are Startups Founded? Startups are founded by one or more entrepreneurs who want to develop a product or service for which they believe there is demand. These companies generally start with high costs and limited revenue, which is...
Instructional Video1:31
The Business Professor

Hierarchy of Effects Theory

Higher Ed
Explanation of Hierarchy of Effects Theory
Instructional Video1:29
The Business Professor

Hard Sell

Higher Ed
Explanation of Hard Sell
Instructional Video0:57
The Business Professor

Global Management

Higher Ed
What is Global Management? Global management is a distinct set of administration, communication and management strategies tailored to the needs of an interconnected, worldwide community. This includes how organizations manage hiring,...