This Video Explains Why Relationships Matter in Marketing

Explanation of Relationship Management in marketing

The video discusses the recording of accounts receivables and the different types of recognition involved. The instructor reviews the basic procedure for recording sales on credit and then goes on to discuss credit cards as a different...

The razor-razorblade model is a pricing tactic in which a dependent good is sold at a loss (or at cost) and a paired consumable good generates the profits.

This Video Explains the Purpose of Marketing

This Video Explains Product Development Process

This video explains how process management takes place in the managerial accounting process. It specifically identifies the importance of accounting information in process management and how this is a core skill of managers.

Price Corridor of the Mass is a tool managers can use to determine the right price to unlock the mass of target buyers.

The Six Paths Framework developed by Chan Kim and Renée Mauborgne allows managers to address the search risk many companies struggle with.

What is the 4C Situational Analysis? The 5C Situation analysis is a method of conducting both an internal and external analysis of a company.

What are Shipping and Logistics Functions? Shipping is the act of physically transporting goods or materials between locations. Logistics, on the other hand, is the process of managing an intricate operation. Logistics is used in a vast...

Your sales message is your pitch, where you make your case to potential customers and convince them that they should buy your product. You may have different sales messages depending on a variety of factors, including the product,...

What is a SAAS Business Model? SaaS, or software as a service, is a delivery model in which a centrally hosted software is licensed to customers via a subscription plan. Any company that leases its software through a central, cloud-based...

This Video Explains the Role of Marketing in the Organization

Business employ various approaches to revenue recognition. Any revenue recognition method must be in accordance with ASC 606 which provides steps for determining when revenue should be recognized.

In economics, vertical integration is the term used to describe a business strategy in which a company takes ownership of two or more key stages of its supply chain.

Activity-based costing identifies numerous categories or types of activity to which costs are allocated. This video explains the the types of activities employed in activity-based costing.

Value Disciplines is a really powerful strategy framework. Value Disciplines can be quite flexible, but it is not for everyone.

The three main types of diversification strategies include concentric, horizontal, and conglomerate strategies. Diversification Strategy Explained.

Transformative business models are those that incorporate change in industry and society in addition to seeking profit.

What is the Time to Market for a startup venture? Time to Market (TTM) is the time it takes to go from an idea to a finished product. Sometimes you will come across the term Speed to Market (STM). In the context of startups, TTM is a...

The three dimensions of the business are the customer groups (who will be served by the business), customer needs (what are the customer needs that will be met) and technology or distinctive competencies (how are these needs going to be...

Explanation of Channel Stuffing

The Buyer Utility Map, developed by Chan Kim and Renée Mauborgne, helps to get managers thinking from a demand-side perspective.