Instructional Video1:57
The Business Professor

Marketing Mission Statement

Higher Ed
This Video Explains the Marketing Mission Statement
Instructional Video5:39
The Business Professor

Marketing Concentration - Business School

Higher Ed
Marketing Concentration - Business School
Instructional Video4:48
The Business Professor

Marketing Budget

Higher Ed
What is a Marketing Budget? A marketing budget is an outline of the costs that a company will spend to market its product or service. The marketing budget covers a finite period of time, the length of which can be anywhere between a...
Instructional Video2:17
The Business Professor

Marketing 4 Ps - What is Product

Higher Ed
This Video Explains Marketing 4 Ps - What is Product
Instructional Video2:00
The Business Professor

Marketing - What is the AIDA model?

Higher Ed
Marketing - What is the AIDA model?
Instructional Video2:05
The Business Professor

Sales Promotion: Strategies and Tools for Marketing Success

Higher Ed
This video discusses the concept of sales promotion as a targeted marketing strategy. The speaker highlights tools like coupons, discounts, rebates, allowances, samples, and point of purchase displays as effective means of sales promotion.
Instructional Video1:51
The Business Professor

Marketing - What is Product Warranty?

Higher Ed
Marketing - What is Product Warranty?
Instructional Video2:13
The Business Professor

Marketing - What is Multi-Channel Distribution

Higher Ed
This Video Explains Marketing - What is Multi-Channel Distribution
Instructional Video1:37
The Business Professor

Marketing - What is Lead Qualification

Higher Ed
Marketing - What is Lead Qualification
Instructional Video2:10
The Business Professor

Marketing - What is Indirect Distribution

Higher Ed
This Video Explains Marketing - What is Indirect Distribution
Instructional Video2:20
The Business Professor

Marketing - What is Direct Distribution

Higher Ed
This Video Explains Marketing - What is Direct Distribution
Instructional Video2:06
The Business Professor

Understanding Customer Behavior

Higher Ed
This video discusses the importance of customer relationship management (CRM) in today's marketing landscape. It explains how collecting and analyzing data on individual customer activity helps businesses understand their customers'...
Instructional Video2:19
The Business Professor

Marketing - What is Cross-Selling

Higher Ed
Marketing - What is Cross-Selling
Instructional Video1:52
The Business Professor

Marketing - What is Consultative Selling

Higher Ed
Marketing - What is Consultative Selling
Instructional Video2:22
The Business Professor

Marketing - What is a Distribution Channel

Higher Ed
This Video Explains Marketing - What is a Distribution Channel
Instructional Video2:18
The Business Professor

Marketing - What is a Channel System

Higher Ed
This Video Explains Marketing - What is a Channel System
Instructional Video2:53
The Business Professor

Marketing - What do Sales People Do

Higher Ed
Marketing - What do Sales People Do
Instructional Video3:56
The Business Professor

Marketing - What Do Business Relationships Include

Higher Ed
Marketing - What Do Business Relationships Include
Instructional Video1:42
The Business Professor

Marketing - Vertical Marketing System

Higher Ed
This Video Explains Marketing - Vertical Marketing System
Instructional Video3:04
The Business Professor

Marketing - Vertical Integration

Higher Ed
This Video Explains Marketing - Vertical Integration
Instructional Video2:42
The Business Professor

Marketing - Maximize the Impact of Social Media

Higher Ed
Marketing - Maximize the Impact of Social Media
Instructional Video4:24
The Business Professor

Market Segmentation

Higher Ed
Market Segmentation
Instructional Video4:49
The Business Professor

Market Plan Market Segments

Higher Ed
Market Plan Market Segments
Instructional Video4:49
The Business Professor

Market Analysis

Higher Ed
This Video Explains Market Analysis