Another set of KPIs firms should track on their social media and digitial platforms are Customer Centric Metrics. Here are some that are important to know. #socialmediamarketing #keyperformanceindicators #marketingeducation YouTube...

When we look at customer journey mapping it is important we take into account the digital steps in our clients' journies. So we discuss customer journey mapping and how firms can take advantage of their digital footprint in order to...

When trying to determine all of the touchpoints firms have with their customers it is a good idea to have an overall customer journey map which shows all the important points on your clients path to purchase and beyond. This allows for...

Welcome back to the FLUCTUS channel to learn how the United States manufactures and maintains aircraft landing gears.





Fluctus is a website and YouTube channel dedicated to sea geeks. Whenever you are curious or...

The most disliked companies in America, based on customer and employee satisfaction. Companies like Comcast, Wells Fargo, and Sprint made the list due to poor service, scandals, or bad working conditions. Even though some of them are...

Join Ton in exploring how his passion for vinyl transformed into running a top vinyl pressing plant.<br/>

Meet Alex Carozza, the cherished accordion repairman of New York, sharing his lifelong dedication and the deep bonds formed through music.

Professor AJ Kooti explains what is the Strategic Perspective in managerial accounting.

Dr. Kyle Huff explains what is relationship management theory.

This video provides an overview of the operational plan.

This video provides a brief definition of ideation versus innovation.

Dr. Kyle Huff explains what are the classic organizational structures.

Professor AJ Kooti explains what is activity-based management.

This video explains what is Price as one of the 4 Ps of Marketing.

A lapping scheme is a form of accounting fraud whereby stolen or misappropriated cash is obscured by an employee who altes the accounts receivable.

Explanation of Kano Analysis

Just in Time Inventory Management has numerous benefits for the manufacturer and retailer.

How do you demonstrate the size of the market in an investor presentation? Top-Down Market Sizing: Pulling existing data from analysts like Gartner or Forrester and estimating a market's value. Bottom-Up Market Sizing: Proving your...

What is the Problem Statement in an Investor Presentation? A problem statement is a concise description of the issue that will be addressed in a project. It can be tempting to skip the problem statement because you've seen this problem...

What is the Marketing and Sales Plan in an Investor Presentation? This slide concerns how you are going to deliver information about your product or service and, later, how you will actually transmit that product or service to the customer.

How do you demonstrate the problem that your business solves as part of your business presentation? You need to show that you have a clear grasp of the situation, the challenges, and the consequences of not addressing it. You also need...

What is a business model in an Investor Presentation? It includes everything from how your company functions to what your business strategy is to generate revenue. While presenting the pitch deck to investors, the business model slide...

How do yo present your Competitors and your Competitive Advantage in an Investor Presentation? One effective way to visually represent competition is through a comparison table. This table should include the key features, advantages, and...

What is Physical Evidence within the Marketing Mix? Physical evidence is everything your customers see when interacting with your business. This includes the environment where you provide your product or service (either physical or...