Curated Video
PlayStation 3 vs. Xbox 360: The Next Generation Console Wars Begin
The video game console wars are heating up with Sony's PlayStation 3 and Microsoft's Xbox 360 vying for dominance. Sony promises high definition graphics and advanced technology for a complete home entertainment experience, aiming to...
Curated Video
Hover Travel Company: Celebrating 40 Years of Specialized Innovation
The Hover Travel Company, celebrating its 40th anniversary, is a pioneering business running the world's only daily hovercraft service between Portsmouth and the Isle of Wight. Specializing in cost-effective transportation in shallow...
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Karachi Fights Carjacking with Vehicle Tracking Technology
The video highlights how Karachi, Pakistan is combatting rising carjacking rates with an innovative vehicle tracking system called Wintrack. This technology utilizes GPS and GSM to pinpoint stolen vehicles and transmit their location to...
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How is CSR Reflected in Legislation and Standards?
Many businesses are embracing Corporate Social Responsibility – CSR. There are many reasons for this, motivated by philanthropic and self-serving interests. But what standards do legislators hold these companies to? And what independent...
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What is Advertising? And What are its Benefits?
Advertising is, perhaps, the most visible and obvious aspect of marketing. Yet it is also one of the least written about. In my 956-page copy of the Principles of Marketing (4th Ed), advertising gets just 24 pages (less than 3% of the...
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Mary Kay Ash: The Mary Kay Way of Selling
Mary Kay Ash started her working career as a salesperson. But, with her multi-billion dollar Mary Kay Independent Beauty Consultants business, she innovated her way to the sales stratosphere.
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Marketing Mix: Place and Distribution Channels
In our video on Marketing Mix, one of the 4 Ps was Place.
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What is Charles Handy's Triple-I Company?
The Triple-I company is the primary home of 21st century knowledge workers. So, what is it?
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Charles Handy: Philosopher of Organizations
Charles Handy has been the source of a stream of ideas about organizations. We have four other videos about Handy's individual ideas. This one draws them together.
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What is Brand Management? The Role of a Brand Manager.
Brand management is the creation and execution of plans to strengthen consumers’ brand perception of a brand.
Curated Video
What is a Marketing Strategy?
A marketing strategy refers to a business's overall plan for how to reach prospects and turn them into customers. A marketing strategy contains the company’s or brand’s value proposition, key messages, data on target customers, and other...
Curated Video
What is a Brand? Brands and Branding
Jeff Bezos, the CEO of Amazon said that ‘Your brand is what people say about you when you’re not in the room.’ Let’s examine what we mean by the terms brand and branding.
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Saving Lives: The Potential of Umbilical Cord Blood for Future Disease Treatment
Vita 34, a Leipzig-based company, offers the unique opportunity to freeze and store a newborn baby's phylum cells for up to 20 years. These cells, found in the umbilical cord, have a high concentration and are free from bacteria and...
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The Evolution and Success of Mathmos: From Lava Lamps to Lighting Innovations
Mathmos, the London-based company that invented the iconic Lava lamp in the 1960s, faced the challenge of staying relevant in the 1980s and 1990s. Through innovative design and the addition of new lighting products, Mathmos not only...
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Introducing the Rotor Net: Revolutionizing Golf Practice with a Portable Solution
The rotor net is a revolutionary driving net that can be easily set up in minutes, offering golfers a convenient and time-saving solution for practice. Made in Leek, Staffordshire, this unique product takes up minimal space and has...
Curated Video
Jack Morton Worldwide Wins Bid to Cover Olympic Games Opening and Closing Ceremony in Athens 2004
Jack Morton Worldwide, the UK arm of a global events broadcasting and production company, has secured the bid to cover the Opening and Closing Ceremony for the 2004 Olympic Games in Athens. With a successful track record, including the...
Curated Video
Revolutionary Technology: Record and Save Telephone Conversations with Ease
United Systems and Communications has developed a groundbreaking technology that allows consumers and businesses to easily record and save phone conversations digitally. With a simple TAP connection to a computer, their software records...
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Intel: From Manual Design to Hyperthreading Technology
This video provides an overview of Intel's chip development process, highlighting their advancements in silicon chip technology and the introduction of their Pentium 4 processor with Hyperthreading. It explains how Intel's engineers use...
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Introducing Individual CD: A New Way to Purchase Music
Individual CD is a new music purchasing system introduced in Lubeck, Germany. Customers use a portable mini computer to scan the barcode on the CD cover and select up to 14 songs to compile their own personalized music CD. This system...
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Airbus: A Success Story in the Aviation World
Airbus Industries, headquartered in Toulouse, France, is a leading player in the commercial aviation industry. With a strong focus on fuel efficiency and reduced operating costs, Airbus has captured half of the global commercial airliner...
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Advancements in Aero Engine Design and Manufacturing Techniques
This video highlights the importance of engine design and manufacturing in the aviation industry. It showcases the advancements in technology and techniques used by MTU Aero Engines to improve engine performance, fuel efficiency, and...
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The Evolution and Impact of Elevators: From Bedstead Manufacturing to Space Travel
This video explores the history and impact of elevators over the past 150 years. From their invention by Elijah Otis in the 1850s to their role in shaping modern cities and enabling the construction of skyscrapers, elevators have...
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Seabit: The World's Leading IT Trade Fair
Seabit is the world's leading IT trade fair, showcasing the latest advancements in information technology and telecommunications. With a global presence, Seabit attracts thousands of exhibitors and visitors from around the world,...
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Introducing the Next Step: A Safer, More Reliable, and Affordable Escalator Design
Introducing the Next Step escalator by Otis, a new generation of the familiar moving staircase. This innovative design offers enhanced safety features, including a guarded step to prevent entrapment and rounded edges to reduce the risk...