The Business Professor
Marketing - What is Publicity?
Professor Phillip Hartley discusses what is publicity and whether it can ever be a bad thing.
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How Do You Assess Marketing Success?
This video addresses how you assess whether your marketing efforts are successful.
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How do We Plan for Marketing Success?
This video explains the process that goes into marketing planning.
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Delivering Personal Elevator Pitch
This video is part of our professional development series focused on career paths, networking, resume and cover letter, interviewing, and performing in the organization. This series compliments our business and law lecture series. Visit
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Choosing State to Form a Business Entity
This video provides an overview of the considerations when forming a business entity within a given state.
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Accounting for Current Liabilities - Financial Accounting
Professor AJ Kooti explains how to Account for Current Liabilities in Accounting as part of his financial accounting course series.
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Levels of Organizational Culture
What are the levels of organizational culture?
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Labor Management Relations Act (Taft Hartley Amendment to National Labor Relations Act)
Labor Management Relations Act (Taft Hartley Amendment to National Labor Relations Act)
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Key Performance Indicators (KPIs)
What are Key Performance Indicators of KPIs? Key performance indicators (KPIs) are targets that help you measure progress against your most strategic objectives. While organizations can have many types of metrics, KPIs are targets that...
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Investor Presentation - The Business Team
How should you present the business team in an investor presentation? Make sure to explain how their qualities and approach will help your startup succeed. This will show investors that your team is the right one to support and cooperate...
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Investor Presentation - Company Logo
How do you present the company logo in an investor presentation? First Impressions Matter · Keep it simple – cover slides need only your company logo, an appealing image, and a title
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Investor Presentation - Capital and Valuation
How do you present the capital structure and valuation in an investor presentation? Capital structure is the particular combination of debt and equity used by a company to finance its overall operations and growth.
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Investor Pitch - Format & Content
What is the Format and Content of an Investor Presentation? It covers key points of your business such as your vision, market opportunity, products and services, high-level financials and funding needs. A winning pitch deck needs to be...
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Intrapreneur
What does it mean to be an Intrapreneur? Intrapreneurship is the act of behaving like an entrepreneur while working within a large organization.
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Interviews - Research You Should Do in Advance
This Video Explains Interviews - Research You Should Do in Advance
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Interviews - Preparing, Logistics, and What to Bring
This Video Explains Interviews - Preparing, Logistics, and What to Bring
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Marketing Mix - Physical Evidence
What is Physical Evidence within the Marketing Mix? Physical evidence is everything your customers see when interacting with your business. This includes the environment where you provide your product or service (either physical or...
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Marketing Concentration - Business School
Marketing Concentration - Business School
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Marketing Budget
What is a Marketing Budget? A marketing budget is an outline of the costs that a company will spend to market its product or service. The marketing budget covers a finite period of time, the length of which can be anywhere between a...
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Marketing - What kinds of Data can we use
This Video Explains Marketing - What kinds of Data can we use
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Marketing - What is the SWOT Analysis?
Marketing - What is the SWOT Analysis?