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Springfield Digital Storytelling Project #6: Grapes Commercial
Here is a fabulous lesson that should have your class very excited! They utilize the GRAPES formula in order to produce a commercial like ones we see on TV. Working in pairs, they must come up with a script, take video, provide music,...
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You've Gotta Have a Gimmick!: A Lesson in Junk Food Advertising
Students examine marketing techniques used in television and magazine snack food ads. They analyze and discuss Internet kids clubs, complete various handouts that examine ads for food, and create a commercial for a food product.
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Team Up for Sports Marketing
Young scholars choose a sport and promote a real or imaginary team by creating press releases, business cards, and ads or commercials.
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Persuasive Writing
Use a quick bell-ringer to interest your class in the art of persuasion. They brainstorm where they find examples of persuasion in their lives and identify who is trying to persuade them. Then they either fish through magazines or look...
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Marketing to Teens: Introduction
An introductory lesson plan shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they...
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Short Story Commercials
Learners read short story selections, and work with classmates to produce commercials using digital video equipment.
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The Price of Happiness: On Advertising, Image, and Self Esteem
Are your students aware of the effect advertising can have on their self-image, self-esteem, and happiness? This lesson from the Media Awareness Network is aimed at increasing that awareness and mitigating any negative effects it might...
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Commercials...What Are They Saying?
Learners identify how culture and experiences influence people's perceptions of places and regions. They list and apply the generalizations pulled from these observations.
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Superbowl XXXVII Ads: Who Wins Here?
Students research what experts and viewers thought about the commercials shown during Super Bowl XXXVII, paying special attention to the reason ads very popular or not. Students prepare a notebook or a PowerPoint presentation on the Best...
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Values and Images Reflected in TV Commercials
Students view commercials from American and Latin American cultures and discuss the values and selling strategies used in each commercial.
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Advertisements and Commercials
Students analyze advertisements. In this advertising lesson, students share their favorite print advertisements and commercials and explain why they like them. Students view more print or television advertisements aimed at children and...
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It's On Sale
First graders read the book The Great Pet Sale to learn about economics and advertisements. In this economics lesson plan, 1st graders read the book The Great Pet Sale and define related vocabulary words. Students compare prices to find...
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Advertising Books
Students experience a variety of ways to share their favorite books with their classmates. They write and present commercials to "sell" their favorite books to the class and participate in a community of readers who regularly discuss and...
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Media Literacy Final Project
Students meet as a class to discuss a variety of media literacy topics before breaking into groups to conduct research on one aspect of the topic. In order to gather information, they watch episodes of the Simpson's television show and...
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Designing And Filming Commercials
Students design and film commercials using digital video cameras and the computer program iMovie in this exciting lesson plan provided by the Florida Center for Instructional Technology.
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Language Arts: Digital Commercials
Students create commercials using a digital camera. After brainstorming their ideas, they spend three days writing their commercials. Students practice and edit their commercials and then present them for review.
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Propaganda: Making a Commercial
Seventh graders study different propaganda techniques. In groups, they write and perform a 60-second TV or radio commercial. Classmates rate the effectiveness of the commercial and whether or not they might buy the product.
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Advertising Gimmicks - Critical Thinking Required
Students identify reasons why advertising works, evaluate reasons for its success, and write commercials.
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Are We under the Influence? A First Look
Students explore propaganda techniques. In this media awareness activity, students watch instructor-selected commercial clips and identify the propaganda techniques used in each of them using the provided propaganda handouts.
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Recognizing Advertising Techniques
Students explore advertising techniques. In this media awareness lesson plan, students read articles about foods and their links to childhood obesity. Students also discuss propaganda techniques that advertisers use to sell certain foods.
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What Is the Influence?
Students investigate propaganda techniques. In this media awareness lesson plan, students watch instructor-selected commercial clips and use the provided propaganda handouts to identify the propaganda techniques used in each of them.
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Are We under the Influence? A Second Look
Learners explore propaganda techniques. In this media awareness instructional activity, students watch instructor-selected commercial clips and identify the propaganda techniques used in each of them using the provided propaganda handouts.
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Script Reading
Students investigate propaganda techniques. In this media awareness lesson, students watch drug commercial clips and identify the purpose of pacing in advertising.
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Commercials/Ads
Students write a persuasive commercial and advertisement. In this commercial lesson plan, students write a 20 second commercial that persuades people and shares the most important aspects of the company. They evaluate newspaper ads and...