What are ads really selling? High schoolers examine persuasive techniques used by print and television advertisements. They generate a list of persuasive techniques they're familiar with, and review other types argumentation and...

Over the course of three days, middle schoolers explore the concept of connotation. They differentiate between the connotative and denotative meanings of sports team names, develop their own team names, logos, and text, and revise a news...

Investigate ways to persuade by introducing learners to the three rhetorical appeals (Pathos, Logos, Ethos). Pupils receive a worksheet for their definition development of the terms and coinciding vocabulary words. The activity continues...

Learners explore the importance of branding for developing customer loyalty and recognition of products.

Middle schoolers engage in a instructional activity which reminds them that root words indicate the base meaning of a word, and that those roots are found in many different words that have similar meanings. Pairs of pupils use...

Fifth graders investigate onomatopoeia. In this reading lesson, 5th graders create a list of onomatopoeic words from books read and brainstorm words of their own in small groups.

Students find the missing cookies. In this language arts lesson plan, students solve the mystery of who is taking the cookies from the cookie jar. Students are read several books with the same mystery of cookies being taken from the jar.

Students explore the power of persuasion. In a classroom setting, students discuss incentives, testimonials and deceptive pricing schemes that are used to influence others. After observing professionally made infomercials, students...

Students, while in the computer lab assessing how to use Hyper Studio, utilize computer technology as a vehicle to telling an oral story. They create a title page for their Magic Tree House stories. A variety of technology tools are...

Learners use perspective observation sketches to understand verbal description. In this subjective writing lesson, students practice writing subjective conversations using the cartoon worksheets.

Pupils examine the process for the creation of a home page and the use of HTML or Hypertext Markup Language. the lesson plan was originally written for librarians with little or no net experiences.

Turtles are not known to be speedy movers, but have you ever tried to get them to move in a specific direction? How about getting them to move in a perfect circle? With this app, young computer programmers have to be on their toes to...