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Writing a Commercial
Students create a product and write a commercial to sell the product. They discuss the differences between ads for television and radio and ads for print. They discuss the persuasion techniques used by ad writers.
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Comparing the Satellite and Broadcast Radio Landscapes
Students research the development of satellite technology over the last 50 years students explain how the enactment of the Telecommunications Act of 1996 changed the rules for corporate ownership of multiple media outlets.
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News Journalism Across the Media: Introduction
Although students are aware of news as information that influences their perceptions of the world, they are often unaware of the various ways to present that information. Encourage them to investigate, discuss, analyze and make valuable...
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Rodent-borne Diseases: Getting the Facts Out There
Students conduct research of the hantavirus pulmonary syndrome (HPS) or lymphocytic choriomeningitis (LCMV). They obtain the information and create a public announcement in the form of a brochure, newsletter, poster, radio announcement,...
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Friendships and Differences
Students complete a variety of activities related to the book "My Friend Jacob" by Lucille Clifton. They complete a graphic organizer web about friendship qualities, and participate in a discussion about friendship. In small groups...
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Are There Any Heroes Out There?
Students explore political candidates' viewpoints on issues that contribute to the "common good." In this political candidates lesson, students read and view mixed media to identify political issues that contribute to a civil society....
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Kids Are Consumers Too
Students investigate a chosen product. They use television, radio, print, and internet sources to investigate how the product is advertised. Students create a market research survey to determine which brand is preferred by their peers...
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Best Practices of Technology Integration
Students study how a type of product is advertised. In this product advertisement instructional activity, students research a specific product and its advertisement. Students create a market research survey based on their peers...
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Pros and Cons of Advertising
Twelfth graders compare and contrast television commercials. They write paragraphs explaining how different company commercials for the same product can confuse consumers.
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Teen Driving: Skills, Responsibilities and Reactions
As an introduction to the skills required for and responsibilities of driving, pre-teens and teens engage in a series of activities, chart their response times, and analyze how variables effect these reaction times. Class...
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Media Awareness: the Basics of Advertising
Young scholars explore marketing techniques. In this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Young scholars then create advertisements for products.
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Safe Driving
High schoolers explore the implications of teen driving. In this personal health lesson plan, students research and discuss impaired driving, seat belt usage, speeding, and distracted driving. High schoolers then create public awareness...
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Providing a Helping Hand
Students examine the concept of philanthropy. In this service learning lesson, students create charts that display how corporate sponsorships benefit communities.
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The Other Drug War
Young scholars examine the concepts of media literacy and how they apply to prescription drug advertising. They watch and discuss the Frontline video, "The Other Drug War," complete a worksheet, and answer questions regarding magazine...
National First Ladies' Library
History of Women in Sports
Learners examine online or hard copy timelines of athletics, discuss what they like and dislike about time tables they have reviewed, research in small groups history of basketball, baseball, gymnastics, or track and field, and create...
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TV Without the Television
Students consider their own understanding of advertising on the Internet and examine the latest form of advertising online to create "How it Works" posters for a variety of Internet technologies. They reflect on how these technologies...
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Got Water?
Learners determine that delivering clean, fresh water to citizens around the world involves and affects politics, economics, international relations, and technology. They brainstorm a list of factors that might affect their town's...
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Invent a Critter
Students create a living animal that could survive in at least one specific region and use the digital desert library to gather information. In this invent a critter lesson, students draw a picture of their animal, describe their...
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Closer To the Ground Lesson 2: Providing a Helping Hand
Students examine how businesses and corporations contribute or sponsor activities for the common good. They read annual reports of major corporations to determine how they contribute to focused activities for the common good.
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Designing A Dream Store
Learners plan, create, and advertise their own original store. They identify various types of stores, develop a business plan for a unique store, plan an advertising campaign, and present their campaign to the class.
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Writing About Race
Fourth graders explore racial discrimination focusing on Jim Crow laws. They read an excerpt from Richard Wright's autobiography and discuss how viewing the subject from the his point of view affects their opinions.
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WWW, Part 3: The Future
Students explore a variety of Internet sites provided to provide tools to speed up their net experiences. The lesson was originally written for librarians with little or no net experiences.
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The Media
Students explore political advertising. They discuss what informed voters should know about upcoming elections and identify the four main types of ads and view a video to identify the types of ads. Evaluating the ads, they identify...