Young learners explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender. After leading a guided discussion about...

Study word choice and connotation in advertising. Readers examine campaign ads, both negative and positive, from the 2006 mid-term election before discussing an article and analyze a campaign of any candidate they choose. Finally,...

Students explore the responsibilities of people working in advertising. They create a campaign to support the arts including advertisements in several different media. Length of unit depends on number of projects completed.

Students develop and produce a commercial. In small groups they select a book or upcoming event, create a storyboard, and develop a commercial to advertise their book or event in the form of a computer slideshow using KidPix computer...

Foreign language learners work in pairs to translate the daily routine of celebrities or everyday people, presented in daily planner format, into English. They then illustrate and record their own daily routines in storyboard (film...

Students read short story selections, and work with classmates to produce commercials using digital video equipment.

Students, working in teams, role-play as advertising agents creating ad campaigns for a planet in the solar system. They design commercials for video, Hyperstudio, or Web pages. The activity includes research, all the production stages,...

Students answer a quiz on rainforests. They plan an advertising campaign to let consumers know the effect their purchases are having on the environment. They list the reasons for deforestation and possible alternatives.

Eighth graders participate in a simulated presidential campaign by conducting research on the Internet. They define a party platform, run a campaign and write and deliver speeches in teams. Students can then act as the electoral college...

Learners examine scenarios in which misspelling words may have unfortunate results. They create tightly written public service announcements convincing others that spelling matters.

Students investigate the concept of The MTV Awards shows and how they have been used to form the culture of a generation over time. They view rerun episodes of the shows and write reflectively about observations that are made.