Play a vocabulary game with words from an article about Savion Glover's contribution to the film "Happy Feet." Then, small groups of students design and create original movie advertisements using vivid vocabulary to give Glover the...

Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....

Eight various activities have your learners looking at hype in the media. Advertisements for films, politics, music, and philanthropy all contribute to emotional appeals and marketing strategies trying to convince consumers to...

In this exercise, learners identify characters from an "Archie" comic and discuss the relevance of "Archie" to today's youth. They create public service advertisements featuring celebrities to address common concerns among teenagers in...

Students explore mass media by completing worksheets in class. In this consumerism lesson, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Students analyze a group of ads in...

Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The...

Students investigate the cycle of life by observing tadpoles.  For this biology lesson, students utilize the Internet to read stories, observe pictures, and listen to sounds of frogs.  Students create a poster board collage...

Students explore the technique of descriptive writing. As a class, they observe a poster and describe it using adjectives. They discuss how descriptive words can be used literally and figuratively in the world of advertising. After...

Students participate in a class book club. After reading a selected book, they discuss what they like and dislike about the book and if they would recommend it to a friend with their partner. As a class they listen to the book "Click,...

Students explore how political candidates use mass media to deliver their messages to voters. Focusing on specific issues in the upcoming election, students create television commercials representing different parties' views.

Learners consider their own understanding of advertising on the Internet and examine the latest form of advertising online to create "How it Works" posters for a variety of Internet technologies. They reflect on how these technologies...

Young scholars examine cultural differences in picture books. In this cultural diversity lesson, students identify cultural differences in picture books about children from Africa, Asia, Europe, Latin America, the Middle East, and...

Students investigate the impact of the physical environment on an endangered species. They create a plan for the ideal care of the species and develop an advertisement to promote awareness about the need for its protection.

Students comprehend the concept and causes of extinction and endangerment. They identify extinct and endangered animals. Students coordinate a plan to help endangered animals through a poster and letter writing campaign.

Students study the story of student journalist Casey Parks' September, 2006, journey to Central Africa with New York Times columnist, Nicholas Kristof. They then act as representatives to the tourism boards of developing countries and...

Students consider whether or not there are generalizations that can be made about people who are infected with H.I.V. or who have the AIDS virus. They create public service ad campaigns to educate the public and consider other ways to...

Students explore how companies use instant messaging to sell products and services. They write business plans for marketing companies using instant messaging as a medium for advertising and assess related privacy issues.

Students examine traditional role of women in Afghanistan, their experiences under rule of Taliban, and their struggle to provide better lives for themselves, their families, and their country in years since 2001. Students then organize...

Students brainstorm reasons for politicians to expand recycling programs and find statistics to support recycling programs. They design posters, displaying a compelling statistic about recycling, to convince students at their school to...

Young scholars discover the struggles of emerging democracies. In this service learning instructional activity, students research a non-profit agency that is assisting the people of an emerging democracy and create and advertisement.

In this voting worksheet, students identify and discuss changes in voting rights throughout American history. Then, they identify why voting is an important right for Americans. Finally, students create voting bookmarks instead of or in...

Students list and research "cutting edge" technology, then develop a Consumer Electronics Trade Show by designing posters, and developing speeches to promote products.

Students choose a book of their own to read and read it for an allotted time period. They then make an advertisement for their book that they share with children in other classrooms to convince them to read their book choice using a...

Students research studenT rights in democratic and non-democratic societies. They create group projects such as advertisements and posters, which demonstrate their awareness of civic involvement.