Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing...

Students watch a video on the problem of smoking in China. Using the Internet, they explore the cigarette marketing campaigns in the United States and on their way home identify advertisements. They discuss their findings and discuss...

Students analyze advertisements meant to persuade a reader to purchase a certain product or service to find out what stands out about the ad or what it is about the ad that persuade readers. They complete an analysis chart, and discuss...

Students examine the dangers associated with smoking. In groups, they discuss what it means to be addicted to a drug and how the media influences our decisions. After watching excerpts of films, they identify the use of smoking and the...

Learners discuss the importance of using their seat belts in cars. After viewing different public service announcements, they identify ones which made an impact on them. In groups, they draw their own announcement to educate others about...