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Package Design
Twelfth graders utilize the computer and various software programs in order to design a 3 dimensional package which they submit a cost estimate sheet of production in their oral presentation.
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Tour + Workshop = DESIGN: Presenting Information
Students develop a business card to market them. In this developing a business card to market them lesson, students design a business card to represent them. Students create a logo or graphic design that is professional and catchy. ...
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The Marketing Mix in Travel and Tourism 1
Students complete this first lesson in a series about how marketing mix is applied to a travel and tourism facility in special interest tourism. They work on a case study of the Anantara Resort and Spa Elephant Camp, in northern...
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Advertising Through the Decades
Twelfth graders compare and contrast advertising styles and motives from 1920 to present. Using internet research and print advertisements students make comparisons and inferences about the function of marketing. At the culmination of...
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Development of a Nutritional Snack
High schoolers develop a new line of nutritional snacks. They work in teams to submit a proposal for a snack that not only tastes good, but is nutritional as well. Their end-product consists of four parts: background information,...
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Shopping Bag Challenge
Students design a shopping bag that will allow the consumer to immediately identify the store and understand the product that is being sold. They create an advertisement for a new shopping bag. Students choose their type of business to...
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Design Technology- Grow Your Own Grub
Students design a protective cover for outdoor plants. In this agricultural lesson, students use chicken wire, plastic sheeting, and empty bottles to construct a cover for lettuce leaves. Students take digital photos of their project.
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PRODUCTION, CONSUMPTION, AND INCENTIVES
Fifth graders design a web page. They include features he or she would typically like to see when visiting web pages. They title the topic of the web page "Features That Make a Great Web Site." They explain that there are incentives...
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Package Those Foods!
Students create a food package for a specific food. For this marketing lesson students divide into groups and research, design, produce, market and analyze packaging.
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Travel Mug Design
Students create and develop a travel mug. They create visuals and a three dimensional infomercial. They apply an engineering design and demonstrate knowledge of thermodynamics involved in heat transfer. They illustrate Newton's Law of...
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Drawing and Painting Business/ Logo Design
Students create business logos using drawing and painting software. They do this to promote a real or fictitious product.
Apple
A Curriculum for Digital Media Creation
Consumer technology has made it possible for filmmakers to create entire movies from the comfort of their home computer. Guide high school film buffs through the process of designing a documentary with an extensive unit published by...
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From Genes to Jeans
This unit of lessons is designed for 7th through 9th graders. They are introduced to the world of agriculture and the genetic research and various technologies that are associated with agriculture. Pupils work together to come up with a...
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Pet Pellets
Students create and design advertising for a tempting new pet food! They create an imaginary pet food, analyze and identify types of propaganda and design packaging and advertising for the pet food.
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Advertising sales
Students examine how advertising is an important community service; explaining that both businesses and customers benefit and that designing and selling ads requires professional knowledge and personal preparation.
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You Can't Sell This Thing
Students, in teams, design and create a logo/trademark, packaging box, and poster for advertising their new product/invention. They present their new product/invention, and information about the target audience, to the class.
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Toddler's Delight
Students are challenged to design a toy or something that can attach to a toddler's car seat to help distract them during long car trips. Students research toddler toys prior to beginning the design process in order to determine the...
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Ads R Us: Understanding Target Marketing
Students build awareness of the way in which advertisers shape ads for specific audiences. They analyze the target audience intended for an advertisement and create their own targeted ads to demonstrate their understanding. They discuss...
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Marketing A New Product
Students design and draw a new product in a graphics program. Students research and create a report on how they plan to market their product. Students create a flyer, brochure or business card to be passed out at the New Product Fair.
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Microbiology Design Challenge
High schoolers discover dangers to human health by researching what's in our drinking water. In this water purification lesson, students discuss the conditions of water in undeveloped countries and why it is unsafe to drink. High...
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Monkeying Around
Third graders study machines. They watch a video about and identify and chart machines they find at home and at school. They design and build simple and compound machines, create an advertisement for them and attempt to sell them at the...
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Flowing From Here to There
Sixth graders discover how humans modify their environment. They work together to design their own simple machine to transport materials. They record observations and suggest modifications.
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Cookie Creations
Students, in teams, create and prepare an original cookie recipe. They market their cookie by designing creative packaging and advertising. They compete with other groups in a cookie contest.
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Create Your Own Ad
Students examine the elements of advertising. They analyze the format and structure of advertisements. They develop awareness of advertising techniques and explain that media messages and products are composed of a series of separate...