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Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
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Classified Advertisements: Target Language Practice
Foreign language learners decipher the meanings of classified ads in the target language. They investigate a large collage created by the teacher of foreign language advertisements and discuss the content with classmates. Then they...
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Marketing to Teens: Marketing Tactics
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....
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Advertising
Students complete a product analysis as a study of advertising. In this advertising lesson, students discuss advertising by putting up 10 product logos with the name of the products taken out. Students see how many products they can...
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Creating Student Advertising
Young scholars explore common advertising strategies used by the media. In this advertising lesson, students identify persuasive language in advertisements and construct their own persuasive ad.
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Targeting Young Speeders
Students research the police ticketing of teens in their city or county. They determine if the police are targeting teens and why. Students explore other ways the community tries to ensure safer teen drivers. They survey teens in school....
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Taking a Closer Look (Critical Viewing)
Students explore persuasive writing in advertisements. For this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
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Writing a Commercial
Students create a product and write a commercial to sell the product. They discuss the differences between ads for television and radio and ads for print. They discuss the persuasion techniques used by ad writers.
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The Rooms in a Home
Enhance your foreign language students' skills to describe a house. After reading a description of rooms in a house in their target language, they work to answer corresponding questions correctly. Additionally, they view a PowerPoint...
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A Rewarding Endeavor
Develop and conduct a survey to find out if people would return an envelope of money they found. Include options for giving it to the police, advertising for the one who lost it, etc. The survey results are published in a writing piece.
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The Teen Scene
Students explore the methods used by teen magazines to attract a variety of teenagers. They evaluate existing magazines and in small groups, students create their own magazine that is geared toward specific teen demographics.
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Writing a News Story
Students practice using their target language by writing a news article. In this foreign language writing lesson, students create a fictional "hero" in their city which they write a fictional news article about in their new language....
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Recognizing Types of Propaganda in Advertising
Students recognize the various types of propaganda so that they be better able to recognize propaganda in its various forms.
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A Rewarding Endeavor
Students develop a survey to find out if people would return an envelope of money they found. Include options for giving it to the police, advertising for the one who lost it. Students place their research in a feature article that...
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You're Special
Students utilize a new language to tell someone they care for them. In this complimenting instructional activity, students practice saying nice things to friends and strangers in their target language. Students react to the instructional...
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Are You Plugged In?
High schoolers develop an awareness of one's own media habits. Make connections between ads and one's own consumer behavior. They track their current TV and/or Internet viewing habits and video game time by keeping a TV Diary for one week.
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Jeopardy Game
Students practice discovering a target language by playing a game of Jeopardy. In this foreign language lesson, students utilize their target language vocabulary to answer Jeopardy style questions they prepared the day before. Students...
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Crossword Review
Students practice using their target language vocabulary by completing a crossword puzzle. In this foreign language lesson, students complete several random tasks based on new vocabulary words in their target language dealing with...
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Telephone Game
Young scholars practice their listening comprehension by playing the "telephone" game. In this foreign language lesson, students listen to a story read by a teacher in their target language and try to remember the details by writing 5...
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Planning a Community Service Project
Students practice using a new language to plan a community event. In this civics lesson, students practice writing a proposal for a community project using their target language. Students brainstorm in small groups what their project...
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Letters and Photos
Students practice using a new language by reading letters. In this foreign language lesson, students read a fictional letter by a young person from the target language's country. Students read the letters separately, but collaborate in...
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Expressions of Frequency
Students practice discussing timely manners in a target language. In this foreign language lesson, students discuss words that represent frequency such as never or often. Students create a timeline illustrating how often they perform...
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Let's Read the Newspaper
Students investigate the format of a typical newspaper. In this journalism lesson, students read a newspaper from a target language and discover the vocabulary associated with the news. Students work together as a newspaper group each...
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Make a Mockery of Magazines
Students examine tabloids. In this journalism activity, students compare and contrast satirical magazines and then plan, write, and compile their own.