Curated OER
Radio News
Part of a larger unit from the Media Awareness Network on media literacy, this particular lesson plan focuses on the medium of news radio. Small groups participate in discussions on their radio listening habits as well as the...
Media Smarts
The Newspaper Front Page
Hot off the presses! A perfect instructional activity idea for a journalism class or even a language arts class looking to incorporate some informational texts. Young writers analyze the front pages of various newspapers to determine the...
Curated OER
Sports Personalities in Advertising
During a series of four activities, class members examine and deconstruct advertising that features famous athletes. They determine target audiences, analyze ads, explore "emotional climate," and role play a meeting between a sports...
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Marketing to Teens: Marketing Tactics
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....
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News Journalism Across the Media: Introduction
Although students are aware of news as information that influences their perceptions of the world, they are often unaware of the various ways to present that information. Encourage them to investigate, discuss, analyze and make valuable...
Curated OER
Persuasion in Print
Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The...
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The People's Design Award
Students analyze, critique, and evaluate information from various sources and learn about the design process. In this design lesson, students critique work submitted to People's Design Award and create a design of their own to present to...
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Creating Your Own Ad
Students analyze the effective advertisements in print and Internet ads. In this advertisements lesson, students create a collage of original and repurposed words, graphics, and images of advertisements. Students create a poster for the...
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Letters and Photos
Young scholars practice using a new language by reading letters. In this foreign language lesson, students read a fictional letter by a young person from the target language's country. Young scholars read the letters separately, but...
Curated OER
How's the Weather?
Students explore earth science by researching the Internet. In this weather pattern activity, students utilize the website weather.com to analyze the weather in different geographic locations. Students view charts and graphs based on...
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Television News
Different media sources portray news in a variety of ways. In groups of three, learners look at different news sources, bringing in all the findings the next day. Three handouts help scholars compare sources, define specific terms used...
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A Rewarding Endeavor
Develop and conduct a survey to find out if people would return an envelope of money they found. Include options for giving it to the police, advertising for the one who lost it, etc. The survey results are published in a writing piece.
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Taking a Closer Look (Critical Viewing)
Students explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
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Passing Down Family History Through Oral Tradition: Corridos
Learners create and perform Corridos which are oral tradition ballads. In this Passing Down Family History Through Oral Tradition instructional activity, students interview family members using a predetermined list of questions. In...
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Creating Student Advertising
Young scholars explore common advertising strategies used by the media. In this advertising lesson, students identify persuasive language in advertisements and construct their own persuasive ad.