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Sports Personalities in Advertising
During a series of four activities, class members examine and deconstruct advertising that features famous athletes. They determine target audiences, analyze ads, explore "emotional climate," and role play a meeting between a sports...
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Classified Advertisements: Target Language Practice
Foreign language learners decipher the meanings of classified ads in the target language. They investigate a large collage created by the teacher of foreign language advertisements and discuss the content with classmates. Then they...
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Advertising
Students complete a product analysis as a study of advertising. In this advertising lesson, students discuss advertising by putting up 10 product logos with the name of the products taken out. Students see how many products they can...
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Media Awareness: Key Concepts in Advertising
Learners examine the basic concepts of advertising. In this media awareness lesson, students discuss target audience, art, and purpose in advertising to determine what makes an advertisement effective or ineffective. Learners evaluate...
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Taking a Closer Look (Critical Viewing)
Students explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
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Persuasive Writing
Use a quick bell-ringer to interest your class in the art of persuasion. They brainstorm where they find examples of persuasion in their lives and identify who is trying to persuade them. Then they either fish through magazines or look...
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Writing a Commercial
Students create a product and write a commercial to sell the product. They discuss the differences between ads for television and radio and ads for print. They discuss the persuasion techniques used by ad writers.
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The Rooms in a Home
Enhance your foreign language students' skills to describe a house. After reading a description of rooms in a house in their target language, they work to answer corresponding questions correctly. Additionally, they view a PowerPoint...
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The Teen Scene
Students explore the methods used by teen magazines to attract a variety of teenagers. They evaluate existing magazines and in small groups, students create their own magazine that is geared toward specific teen demographics.
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Media Awareness: Helping a Product Cross the Finish Line
Students develop critical thinking skills to understand and create advertisements. In this journalism lesson, students analyze the elements necessary for effective advertisements and work in cooperative groups to create and present...
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Writing a News Story
Students practice using their target language by writing a news article. In this foreign language writing instructional activity, students create a fictional "hero" in their city which they write a fictional news article about in their...
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You're Special
Students utilize a new language to tell someone they care for them. In this complimenting lesson, students practice saying nice things to friends and strangers in their target language. Students react to the lesson afterwards and...
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Jeopardy Game
Students practice discovering a target language by playing a game of Jeopardy. For this foreign language lesson, students utilize their target language vocabulary to answer Jeopardy style questions they prepared the day before....
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Crossword Review
Students practice using their target language vocabulary by completing a crossword puzzle. In this foreign language activity, students complete several random tasks based on new vocabulary words in their target language dealing with...
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Telephone Game
Students practice their listening comprehension by playing the "telephone" game. In this foreign language lesson, students listen to a story read by a teacher in their target language and try to remember the details by writing 5...
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Planning a Community Service Project
Students practice using a new language to plan a community event. For this civics lesson, students practice writing a proposal for a community project using their target language. Students brainstorm in small groups what their project...
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Letters and Photos
Young scholars practice using a new language by reading letters. In this foreign language lesson, students read a fictional letter by a young person from the target language's country. Young scholars read the letters separately, but...
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Expressions of Frequency
Students practice discussing timely manners in a target language. In this foreign language lesson, students discuss words that represent frequency such as never or often. Students create a timeline illustrating how often they perform...
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Let's Read the Newspaper
Students investigate the format of a typical newspaper. In this journalism lesson, students read a newspaper from a target language and discover the vocabulary associated with the news. Students work together as a newspaper group each...