Curated OER
Brain Drain
In this brain drain worksheet, students create a product name for a new product on the market, identify why the product is special and decide the target audience. Students then design a magazine, radio, or TV. advert for their product....
Curated OER
Can China Kick the Habit?
Middle schoolers watch a video on the problem of smoking in China. Using the Internet, they explore the cigarette marketing campaigns in the United States and on their way home identify advertisements. They discuss their findings and...
Curated OER
Busting the Tobacco Ads.
Fifth graders recognize that tobacco companies target young people with their advertisements. In this tobacco instructional activity, 5th graders understand why tobacco companies target youth. Students define the word adbuster and create...
Curated OER
Made You Look
Students spend some time in the world of marketing and advertising by analyzing and creating slogans and campaigns geared toward adolescents. Students work with a partner to create their design and share with the class
Curated OER
Magazine Dollars and Sense
Students analyze magazine advertisements that appeal to them. They explore how tobacco companies continue to target teens in magazine advertisements. They explore how advertisers select magazine ad space.
Curated OER
Celebrate the U.S.A
Students, working in teams of four, take on the role of marketers hired to promote one state in the U.S.A. Each team researches their state in order to create a brochure highlighting its most intriguing features. Groups give a 25 minute...
Curated OER
DTP: Redesigning a Product Package
Students design packaging and labeling for a product so that it appeals to a specific audience. The use a cardboard box that was designed for one purpose and redesign it to meet the new criteria including a catchy name to go with an...
Curated OER
Development of Popular Music
The history and marketing of pop music is the subject of this lesson. Learners first read an article detailing definitions and historical shifts of pop music in society. The activity then provides students with a few comprehension-level...
Curated OER
Old Hobbits Are Hard to Break
Explore film adaptation of literature with this lesson, which focuses on the world of film advertisements. Middle schoolers discuss various films (including The Lord of the Rings) and create advertisements for a pretend film based on a...
Scholastic
Presenting Persuasively (Grades 9-12)
As a review of persuasive techniques, groups develop a one-sentence slogan designed to entice others to purchase a produce or adopt a point of view. The group then craft a storyboard for a commercial for their product.
Curated OER
Pet Pellets
Students create and design advertising for a tempting new pet food! They create an imaginary pet food, analyze and identify types of propaganda and design packaging and advertising for the pet food.
Power Show
Introduction to Out of the Dust
Powerful images set the stage for Karen Hesse's historical fiction novel, Out of the Dust. The photos, maps, quotes from the text, critical thinking questions, and background information on the Dust Bowl period are all included, and will...
Curated OER
Commercials...What Are They Saying?
Learners identify how culture and experiences influence people's perceptions of places and regions. They list and apply the generalizations pulled from these observations.
Curated OER
Formal Writing Introduction
Give your class tips on formal writing. A paragraph format is outlined along with specifics for writing a conclusion sentence. A few transitions are listed to vary sentences and sentence structure. Pull this resource back out whenever...
Curated OER
Whites, Blacks and the Blues
This lesson enables students to explore and measure the distance between blacks and whites in the past and present United States. By thinking about the intersections of whites, blacks, and others around the blues, students will deepen...
Curated OER
Fantastic Journeys
In this activity, students will design a theme park attraction based on a fantastic journey from literature, film, or their own imaginations.
Curated OER
Worksheet for Analysis of an Advertisement
Students critique advertisements in magazines, newspapers and telephone books. In this advertising lesson, students complete a class activity in which they locate specific advertisements, then answer questions that analyze the...
Curated OER
Media Awareness: Helping a Product Cross the Finish Line
Learners develop critical thinking skills to understand and create advertisements. In this journalism lesson, students analyze the elements necessary for effective advertisements and work in cooperative groups to create and present...
Curated OER
Fantastic Journeys
Learners design a theme park attraction based on a fantastic journey from literature, film, or their own imaginations. They plan a multi-million dollar attraction based on a fantastic voyage from popular culture entertainment.
Curated OER
The Nestle Scandal
Students read an article about the use of breast milk and formula milk in developing countries and answer comprehension questions. In groups, they recall facts from the article and discuss how Nestle is being boycotted in certain areas...
Curated OER
Taking a Closer Look (Critical Viewing)
Students explore persuasive writing in advertisements. For this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
Curated OER
Breaking News English: Animal Rights Road Kill Candy Victory
In this ESL reading comprehension worksheet, learners read or listen to the passage, then complete a wide variety of warm-up activities, as well as before listening/reading, while listening/reading, after listening/reading, discussion,...
Curated OER
Promoting Nebraska
Young scholars engage in a lesson about the promotion of Nebraska as a state to visit and live in. They conduct research using the internet about the state and then work in teams to create a multimedia advertising campaign for the state...