The Business Professor
Methods of Collecting Data for Marketers
This video discusses various methods that marketers can use to collect valuable data for making informed decisions. It covers techniques such as surveys, focus groups, interviews, scanner panels, web tracking, ethnography, and...
The Business Professor
Understanding Intensive Distribution in Marketing
This video delves into the world of marketing and explores the concept of intensive distribution. Join us as we uncover the challenges faced by marketers in making their products readily available to consumers.
The Business Professor
Segmenting Consumer Markets: Factors to Consider
The video discusses different ways to segment markets as a marketer. The speaker identifies three main ways - consumer behavior, geography and demographics. The speaker highlights how each of these variables can help to identify similar...
The Business Professor
Marketing - Distribution Channels
This Video Explains Marketing - Distribution Channels
The Business Professor
Marketing - Discrepancy of Assortment
This Video Explains Marketing - Discrepancy of Assortment
The Business Professor
Registering Your Business Name
This Video Explains Registering Your Business Name
The Business Professor
Psychological Factors Affect Consumer Decisions
Psychological Factors Affect Consumer Decisions
The Business Professor
Social Influences Affect Consumer Decisions
Social Influences Affect Consumer Decisions
The Business Professor
Security Interest in Consumer Goods purchased from Consumers
Security Interest in Consumer Goods purchased from Consumers
The Business Professor
Business Customers are different than Consumers
Business Customers are different than Consumers
The Business Professor
Cultural Characteristics Affect Consumer Decisions
Cultural Characteristics Affect Consumer Decisions
The Business Professor
Crony Capitalism
Crony capitalism sometimes also called simply cronyism, is a pejorative term used in political discourse to describe a situation in which businesses profit from a close relationship with state power, either through an anti-competitive...
The Business Professor
External Circumstances Affect Consumer Decisions
External Circumstances Affect Consumer Decisions
The Business Professor
Understanding the Electronic Funds Transfer Act
This video provides an overview of the Electronic Funds Transfer Act and its implications for consumers. It outlines the procedures in place to protect consumers, including reporting requirements and liability limits based on the timing...