Jeff Bezos, the CEO of Amazon said that ‘Your brand is what people say about you when you’re not in the room.’ Let’s examine what we mean by the terms brand and branding.

Before anyone will listen to your efforts to persuade them, they will first ask: ‘why should I listen to you?’ What they care about here is your ethos: your character.

People are far more likely to do what you ask, to accept your point of view, or help you out if they like you and you make them feel good. So, liking is one of the keys to influence and persuasion. So, how can you get people to feel good...

People buy for emotional reasons. They may justify their purchase on things like cost, convenience, performance, or sustainability. But, deep down, it’s all about how these things make them feel. Let’s look at the emotions that make...

Presence, Charisma, Gravitas: What's the Difference?

There are three forms of powerful personal impact and all of them carry high levels of confidence. These are: Presence, Charisma, and Gravitas. But what are they and what are the...

Charisma is that kind of magnetism that draws people to you. But what are the elements of charisma that create that attraction? I'll list the top seven.

Before you gain gravitas, you need to acquire trust. And the best model for how to build trust, and for how we assess trustworthiness, is the Trust Equation.



This is a simple representation of how trust is made up of four...

An important aspect of gravitas is the ability to command attention. And that means having 'presence'. That's to say, people won't take what you say seriously, unless they first notice you are there.



So, presence is a key part...

Weddings may be beautiful and memorable, but they can also be expensive and stressful.

Highlights of the retired general’s FT Board Director conversation with Andrew Hill, senior business writer, on how to assess and respond to risk, drawing on examples from the pandemic to Russia's Ukraine war.

AJ really loves football. His dream is to one day play on his school’s football team, but there’s only one problem, AJ is very small. Everyone at school, including his teacher Mrs. Wilson, thinks he won’t make it, but what AJ doesn’t...

Despite what you might think, social media marketing is not about selling!! A selling first strategy is not going to convert so let's do these strategies to get better long term results.

Level 1 – Unit 27 – Pre-A1 English for children aged 5-12 – The learning objective for this set of videos is as follows: Animals - What are they? They're (snakes). They aren't (lizards). Let's go to the (zoo) today!

Erikson's Stages of Psychosocial Development is a useful tool in analysing human psychology. It is split into 8 stages and the development of ego or personality is dependent on the successful completion of each stage. This video covers...

You never know what you’ll find when you go for a walk in the woods. This fun song for kids tells a tall tale about meeting a bear! Young and old alike will enjoy singing along with this campfire classic.

The Pentagon Papers revealed how the U.S. government had lied to the public about its involvement in the Vietnam War. Leaked by the New York Times, this opened the door for future whistleblowers to expose the truth.

Benedict Arnold's once-valiant reputation soured as he betrayed the American Revolution for greed. His name now represents dishonor and the dangers of lost trust.

Taylor trains Luka the newest raven, but things don't go as planned and she has to adapt to the situation.

Scarlet came to Animal Wonders two years ago in the summer of 2018. Since then she's formed a strong bond to her keeper, Taylor, and together they've made great progress. Learn how Taylor formed a trust bond with Scarlet and how she...

Phishing is a form of social engineering and scam where attackers deceive people into revealing sensitive information or installing malware such as ransomware.

NOTABLE COLLABORATIONS: Professor Daston talks about how being confronted with two crises of global dimensions: the COVID-19 pandemic and global climate change, led to an international governance structure and collaboration of scientific...

VITAL ENGAGEMENT: Dr Holt talks about how the greatest lesson from the COVID-19 pandemic is that to battle a pandemic the public must feel that they have a buy-in to the process that gives rise to the decisions to wear masks, take...

Video is capable of so many things, but I feel that the #1 most important thing is that it builds trust. But what content should you share that will connect with people so they can better know, like, and trust you? This video to stuffed...

When someone has hurt your or broken your trust, an apology can go a long way in repairing the damage. But a bad apology can make things even worse. Apologizing is much more than saying I’m sorry. Here are 4 steps toward making a...