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Can eSports Fill Stadiums?
As the online gaming world continues to boom, professional sports organizations are working to marry the online and physical sports world. Hugh Weber, president of the New Jersey Devils, said that there is a way for live eSports events...
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Ticketmaster's price-hiking bag of tricks
A CBC News and Toronto Star investigation reveals how box-office behemoth Ticketmaster uses its own bag of tricks — which includes partnering with scalpers — to boost its profits at the expense of music fans.
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Need 2 Know: Trump Faces Florence, and the Koreas Make an Agreement
These are the headlines you Need 2 Know.
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'League of Legends' Inks Major Sponsorship Deal with Mastercard
Mastercard, seeing a market opening in the skyrocketing popularity of esports, signed a deal to become first global sponsor for Riot Games' "League of Legends." Raja Rajamannar, chief marketing and communications officer for Mastercard,...
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Mastercard and League of Legends Are a New Kind of Sponsorship Deal
Naz Aletaha, head of esports partnerships for Riot Games, said that the "priceless" experiences with new global sponsor Mastercard will start with the world championships in October, offering premium content and behind the scenes access...
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Ticketmaster recruits pros for secret scalper program
CBC's Dave Seglins poses as a scalper and gets a first-hand demonstration of Ticketmaster's re-seller software, designed to help move millions of dollars in scalper inventories.
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Dodgers Using Crypto Tokens to Give Away Digital Bobbleheads
The blockchain is taking different industries by storm. Next up ー the sports world. The Los Angeles Dodgers are moving away from traditional promotions and have begun using crypto tokens to give away digital bobbleheads to fans. Ralph...
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Streetwear Brand Champion Remakes Itself in eSports
Champion, the apparel company that has regained life as a cool-kid staple, is partnering with eSports teams. Champion's president of sports apparel John Fryer called gaming a "global phenomenon."
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Logitech Wants to Be the Nike of eSports
The company's recent growth on the back of a newly invigorated gaming segment is only the beginning, according to president and CEO Bracken Darrell. He said in an interview on Cheddar that eSports could become "the biggest sport in the...
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How to Invest in Sports Leagues ... If You're Not a Billionaire
Nick Fullerton, CEO of SportsETFs, has created an ETF that includes companies partnering with pro leagues and teams as an indirect play on the popularity of team sports.
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NHL Legend Returns to Hockey in Business Role
Hockey great Martin Brodeur is returning to the sport to head business development for his former team, the New Jersey Devils.
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NHL Legend Martin Brodeur Returns to Hockey in Business Role
Three-time Stanley Cup champion Martin Brodeur is returning to the sport to head business development for his former team, the New Jersey Devils.
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Could Sports Betting Save Restaurants ー and the NFL?
The owners at Buffalo Wild Wings may have found a way to boost the sales of chicken wings and beer during the upcoming football season by organizing sports betting in its restaurants.
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Ex-NFL Star Reggie Bush: 'It's a Brutal Sport'
Super Bowl champion Reggie Bush says college athletes should be paid and the NFL should do more to protect players, including guaranteed contracts. "We're modern-day gladiators," Bush says about football players. "It's a brutal sport."
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Ex-NFL Star Reggie Bush: 'It's Only Fair' That College Athletes Get Paid
Super Bowl champion Reggie Bush says college athletes should be paid and the NFL should do more to protect players, including guaranteed contracts. "We're modern-day gladiators," Bush says about football players. "It's a brutal sport."
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NBA's Malik Beasley: Respect for eBallers
The Denver Nuggets shooting guard has already made it to the real NBA, and now he has his sights curiously set on getting his team to compete in the top tier of NBA2K, the basketball league's esports analog.
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Discord CEO to Sell Games 'Worth Your Time'
The gamer communications hub, with 150 million users, will sell indie titles curated by its staff in a new online storefront. "We have a lot of people here that love playing games and have really great taste, and so we're gonna pick out...
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More Betting Could Save Restaurants and the NFL
The owners at Buffalo Wild Wings may have found a way to boost the sales of chicken wings and beer during the upcoming football season by organizing sports betting in its restaurants.
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Could Sports Betting Save Restaurants...and the NFL?
The owners at Buffalo Wild Wings may have found a way to boost the sales of chicken wings and beer during the upcoming football season by organizing sports betting in its restaurants.
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Overwatch Finals Notch Record-High Attendance as ESports Fan Base Soars
Activision Blizzard eSports Leagues CEO Peter Vlastelica spoke with Cheddar's Baker Machado Thursday in preparation for the Overwatch Finals on Friday at the Barclay's Center.
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Activision CEO Sees Overwatch Extravaganza as Ultimate Success Metric
Activision Blizzard eSports Leagues CEO Peter Vlastelica spoke with Cheddar's Baker Machado Thursday in preparation for the Overwatch Finals on Friday at the Barclay's Center.
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The Rapid Growth of Esports
The Cheddar Sports crew caught up with Tucker Roberts, President of the Philadelphia Fusion and Joe Marsh, CFO of the Philadelphia Fusion to discuss the rapid growth of esports and how its reaching the "unreachable" demographic.
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Through eSports, Big Media Companies Reach an 'Unreachable' Demographic
The Cheddar Sports crew caught up with Tucker Roberts, President of the Philadelphia Fusion and Joe Marsh, CFO of the Philadelphia Fusion to discuss the rapid growth of esports and how its reaching the "unreachable" demographic.
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Traditional Sports Taking Notes from eSports
eSports are growing at a fast pace with fans spending millions of hours streaming their favorites. Peter Giorgio, Lead of U.S. Sports at Deloitte, explains why the sudden growth in the industry, and what traditional sports leagues can...