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Need 2 Know: Huawei Charges, Bitter Cold Snap
These are the headlines you Need 2 Know for Tuesday, Jan. 29, 2019.
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Pepsi, Frito-Lay CMOs Preview Brands' Super Bowl Commercials
Greg Lyons, CMO of Pepsi, and Jen Saenz, CMO of Frito-Lay gave Cheddar a look at the brands the two snacking juggernauts will be promoting during the Super Bowl on Sunday.
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Pepsi and Frito Lay CMOs Going Long on Super Bowl Campaigns
Super Bowl Sunday is the ー well ー Super Bowl of building brand awareness, particularly for food and beverage companies. This year, Pepsi and Frito-Lay, both units of PepsiCO ($PEP), are once again among the snack giants planning to use...
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Pepsi and Frito-Lay CMOs Going Long on Super Bowl Campaigns
Super Bowl Sunday is the ー well ー Super Bowl of building brand awareness, particularly for food and beverage companies. This year, Pepsi and Frito-Lay, both units of PepsiCO ($PEP), are once again among the snack giants planning to use...
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The Purrr-fect Super Bowl Alternative: Kittens!
On Super Bowl Sunday, the Hallmark Channel will be home to the sixth annual Kitten Bowl, the annual matchup of cat-letes held to benefit the North Shore Animal League. Beth Stern, host of the Kitten Bowl and spokesperson for North Shore...
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Need 2 Know: Deep Freeze Fatalities, Chicken Nugget Recall
These are the headlines you Need 2 Know for Thursday Jan. 31, 2019.
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Yellow Tail Wine CMO Has a Clever Plan to Reach Super Bowl Audience
By purchasing local television airtime in top markets during the Halftime Show, the parent company of Yellow Tail wine is able to reach 90 percent of the Super Bowl audience without a national ad buy. Iain Douglas, CMO of Deutsch Family...
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DraftKings CEO Bets on Huge Super Bowl Wager Pool
Draftkings CEO Jason Robins told Cheddar that New Jersey residents alone could wager as much as $100 million on the Super Bowl, the first time sports betting will be legal there for the big game.
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Despite a $10 Million Price Tag, Super Bowl Adds Are Still Worth It
Although it has 3 million customers, home security company SimpliSafe isn’t a household name yet. It’s hoping that will change on Sunday after its first Super Bowl ad airs.“In a market where people are trying to lock you in a contract or...
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Despite a $10 Million Price Tag, Super Bowl Ads Are Still Worth It
Although it has 3 million customers, home security company SimpliSafe isn’t a household name yet. It’s hoping that will change on Sunday after its first Super Bowl ad airs.“In a market where people are trying to lock you in a contract or...
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Actor Luke Wilson Says He's Nervous for His Super Bowl Commercial Debut
Luke Wilson is taking a short break from Hollywood. A commercial break. The "Rushmore" and "Old School" actor is starring in his first Super Bowl commercial, and he says the 30-second Colgate spot will probably get more views than any of...
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DraftKings CEO Is Betting on the Super Bowl to Bring in Millions
Draftkings CEO Jason Robins told Cheddar that New Jersey residents alone could wager as much as $100 million on the Super Bowl, the first time sports betting will be legal there for the big game.
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How to Advertise During the Super Bowl ー Without Buying Ads
Wine manufacturer Yellow Tail can’t buy a national ad during the Super Bowl ー but that won't stop the company from getting its “Tastes like Happy” campaign out to the public in spectacular fashion. To skirt the category exclusivity hold...
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Advertisers Vie for Titles of Their Own in Twitter's #BrandBowl53
While the New England Patriots and Los Angeles Rams face off for the Super Bowl title, advertisers will be waging their own battles during Twitter's Brand Bowl 53. Ryan Oliver, senior director of brand strategy for the U.S. and Canada at...
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ASUS USA CMO Wants to Make Gaming More Inclusive for Women
About half of U.S. gamers are women, but you wouldn't necessarily know it by looking at hardware design. Vivian Lien, chief marketing officer at ASUS North America, joined Cheddar Friday to discuss how her company is trying to make...
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Investigation reveals extent of sexual offences in amateur sport
The number of sexual offences by amateur coaches crosses almost all sports and surprises even the people who study abusive coaches. Jamie Strashin explains the data behind the CBC News investigation and what can be done to prevent abuse...
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NBA Wants to Reap the Reward of Legalized Sports Betting, Says Company Exec
The NBA is transparent about its approval of legalized, regulated sports betting ー but the league is also clearly communicating that it wants a fair share of the money wagered on its games. "It's our view that if state governments are...
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New Philadelphia 76ers Fieldhouse Designed to Support NBA Development Team, Local Youth
The Delaware Blue Coats will make their debut Wednesday night at the brand new Philadelphia 76ers Fieldhouse in Wilmington, Del., and the team will share the spotlight with an arena that boasts five stories, can seat 2,500 fans, and...
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New York Knicks Seek to Help Local Businesses Off the Court
The New York Knicks and its jersey sponsor, the website-building platform Squarespace, are doling out assists to four local businesses as part of the second annual "Make It Awards." "Partnering with Squarespace to help those...
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Need 2 Know: Roger Stone Arrested, MoviePass Comeback
These are the headlines you Need 2 Know for Friday, Jan. 25, 2019.
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New Fitness Streaming Company FightCamp Turns Your Living Room Into a Boxing Ring
FightCamp is a new fitness company that streams boxing classes from top instructors direct to consumers. The classes can be tailored to the needs of boxers at all levels of expertise ー from newbies to punching pros said co-founder Tommy...
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Sports Betting Executives Wager that the Super Bowl Will Deliver Its Biggest Score Yet
Following a 2018 Supreme Court ruling year that cleared the way for sports gambling, fans in seven states can bet on the upcoming Super Bowl for the first time ー and leaders in the budding industry are anticipating the Big Game will...
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Sports Betting Execs Wager that the Super Bowl Will Deliver Its Biggest Score Yet
Following a 2018 Supreme Court ruling year that cleared the way for sports gambling, fans in seven states can bet on the upcoming Super Bowl for the first time ー and leaders in the budding industry are anticipating the Big Game will...
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Should sporting events go ahead during the pandemic?
Renewed questions on whether postponed Tokyo Olympics will be held