Instructional Video4:03
The Business Professor

Investment Center Performance: Residual Income and EVA

Higher Ed
In this video, the teacher explains the concept of investor center performance and introduces three key metrics used to assess it: return on investment, residual income, and economic value added. These metrics help measure the...
Instructional Video2:15
The Business Professor

Marketing Affects the Economy

Higher Ed
This Video Explains How Marketing Affects the Economy
Instructional Video3:04
The Business Professor

Marketing - Vertical Integration

Higher Ed
This Video Explains Marketing - Vertical Integration
Instructional Video4:49
The Business Professor

Market Plan Market Segments

Higher Ed
Market Plan Market Segments
Instructional Video3:41
The Business Professor

Management Concentration

Higher Ed
Management Concentration
Instructional Video2:40
The Business Professor

Marketing - Benefits of B2B Relationships

Higher Ed
Marketing - Benefits of B2B Relationships
Instructional Video2:45
The Business Professor

What is Participative Budgeting?

Higher Ed
A participative budget seeks the involvement of lower-level managers in an organization.
Instructional Video1:01
The Business Professor

Pareto Principle (80_20 Rule)

Higher Ed
What is the Pareto Principle? What is the 80-20 rule? The Pareto principle states that for many outcomes, roughly 80% of consequences come from 20% of causes. Other names for this principle are the 80/20 rule, the law of the vital few,...
Instructional Video2:27
The Business Professor

Overview of a Marketing Plan

Higher Ed
Overview of a Marketing Plan
Instructional Video2:42
The Business Professor

Overfished Ocean Strategy

Higher Ed
The Over-Fished Ocean strategy is an alternative to red and blue ocean strategies that addresses resource limits and the need to focus on conserving and maximizing resources along the value chain. Resources refers to any of the inputs...
Instructional Video1:58
The Business Professor

Mutually Exclusive Projects

Higher Ed
Mutually exclusive projects are projects whereby the acceptance or undertaking of one precludes undertaking the other.
Instructional Video2:39
The Business Professor

Marketing - Why are Ethics important

Higher Ed
Marketing - Why are Ethics important
Instructional Video2:17
The Business Professor

Resources and Capabilities Analysis

Higher Ed
It concerns an appraisal of an organization's resources and capabilities in the context of value creation opportunities and other external developments. Resources are the organization's assets, knowledge and skills. Capabilities can be...
Instructional Video2:09
The Business Professor

Resource-Based View of the Firm

Higher Ed
The resource-based view (RBV) argues that a firm's sustained competitive advantage is based on its valuable, rare, inimitable, and nonsubstitutable resources (Barney, 1991). The capability of firms to create or acquire these resources...
Instructional Video3:30
The Business Professor

Resource Dependency Theory

Higher Ed
Resource dependence theory is the study of how the external resources of an organization affect the behavior of the organization. The procurement of external resources is an important tenet of both the strategic and tactical management...
Instructional Video8:54
The Business Professor

Quality of a Business School

Higher Ed
This Video Explains the Quality of a Business School
Instructional Video2:28
The Business Professor

Profit Planning

Higher Ed
Profit planning includes taking a look at operations, creating interlocking budgets, and allocating resources to maximize revenue and minimize costs.
Instructional Video4:31
The Business Professor

Prior Experience and Entrepreneurship

Higher Ed
This Video Explains Prior Experience and Entrepreneurship
Instructional Video5:15
The Business Professor

Understanding Porter's Five Forces for Market Analysis

Higher Ed
This video explains Porter's Five Forces framework, which is a tool used to analyze the competitive dynamics of a product or service in a specific market. The five forces include supplier power, buyer power, competitive rivalry, threat...
Instructional Video5:48
The Business Professor

Porter's Value Chain

Higher Ed
What is Porter's Value Chain? What Is Porter's Value Chain? Porter's Value Chain is a strategic management framework that analyzes a company's activities to identify its competitive advantage. It consists of the primary activities...
Instructional Video5:54
The Business Professor

PEST (EL) Analysis

Higher Ed
What is a PESTEL Analysis? A PESTEL analysis is a framework or tool used by marketers to analyze and monitor the macro-environmental (external marketing environment) factors that have an impact on an organization, company, or industry.
Instructional Video3:08
The Business Professor

Synergy

Higher Ed
the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.
Instructional Video5:36
The Business Professor

Steps in Developing an Operational Plan

Higher Ed
What are the Steps in Developing an Operational Plan? Operations plans are extremely specific, detailed documents that clearly define how a department or team can contribute to reaching specific company goals. They typically outline the...
Instructional Video5:01
The Business Professor

Sources of Power in a Negotiation

Higher Ed
This Video Explains Sources of Power in a Negotiation