Curated Video
Seth Godin: Powerhouse of Marketing Ideas
The internet has changed marketing and advertising. There are new rules, new tools, and new gurus. One of the first to see this coming, and craft new strategy and tactics, was Seth Godin. I describe Godin as a Powerhouse of Ideas....
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The Sales Process - a Summary of the 9 Step Selling Process
For some people, the idea of selling is scary, off-putting, even alarming. But, as a manager, you may sometimes be called upon to sell or help sell your organization’s products or services. But don’t worry. There is a straightforward...
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What is Brand Management? The Role of a Brand Manager.
Brand management is the creation and execution of plans to strengthen consumers’ brand perception of a brand.
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What is a Brand Marketing Plan? And How to Create a Brand Marketing Plan.
A brand marketing plan is a plan for all the goals, activities, costs, and controls to promote a brand. So, how do we build one?
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What is a Marketing Strategy?
A marketing strategy refers to a business's overall plan for how to reach prospects and turn them into customers. A marketing strategy contains the company’s or brand’s value proposition, key messages, data on target customers, and other...
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What is a Customer Persona? ...or Buyer Persona or Marketing Persona
Who are you marketing to? Do you know the characteristics of your prospective customers? To target your marketing well, you need an archetype, which marketers call the ‘Buyer Persona’ or sometimes the customer or marketing persona. And...
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What is a Brand? Brands and Branding
Jeff Bezos, the CEO of Amazon said that ‘Your brand is what people say about you when you’re not in the room.’ Let’s examine what we mean by the terms brand and branding.
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What is the Marketing Mix - The 4Ps: Product, Price, Place, Promotion?
The job of marketing is to make potential customers aware of your products or services. And the Marketing Mix is consists of the different strategies for doing this.
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What is the Customer Journey? And How to Visualize it
To understand our customers, we map out the route they take through our marketing, advertising, and sales processes. This is your customer journey. It’s a way to understand how it feels for your customers to deal with you at each step...
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What is Customer Relationship Management (CRM)? ...And How to Use it.
Customer Relationship Management, or CRM for short is a simple idea. Learn about your potential customers, and use that knowledge to strengthen your relationship with them. Use your stronger relationship to sell them your products or...
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Bill Gates: A Pioneer in the Computer Industry
Bill Gates is a visionary entrepreneur who co-founded Microsoft and revolutionized the computer industry with the invention of Microsoft Windows. His innovative products are widely used in homes, businesses, and schools, enhancing...
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The Importance of Recycling: Making a Difference One Step at a Time
Recycling is the process of taking materials from products we no longer need and using them to create new products. By recycling, we conserve energy, reduce pollution, and minimize the use of Earth's resources. Everyone can play a part...
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Understanding Biofuel: A Cleaner Alternative to Traditional Fuels
Biofuel is a cleaner and more sustainable alternative to traditional fossil fuels like oil. Made from vegetable oils and animal fats, biofuel, such as biodiesel, can be used in diesel vehicles without any modifications. It helps reduce...
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Exploring the World of Food Festivals
A food festival is a vibrant celebration of delicious food and drink, showcasing a wide array of culinary delights from local farmers to international cuisines. Attendees can enjoy sampling gourmet treats, cooking lessons, food talks,...
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Introducing the Inventors Club: Turning Ideas into Successful Products
The Inventors Club, backed by Trevor Bayless, aims to support inventors in developing their ideas into successful products. By bringing together inventors and the academic world, the club provides a platform for collaboration and...
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Revolutionary Glueless and Screwless Self-Assembly Furniture: The Future of Modern Design
Slot Furniture offers innovative and affordable flat pack furniture that can be easily assembled without the need for glue or screws. With a focus on good design and easy assembly, their products have gained popularity in the UK and are...
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Convergence of Consumer Electronics and Information Technology: The Big Bang in Digital Imaging
The convergence of traditional consumer electronics and information technology is exemplified by the HP Media Centre PC, which combines TV, stereo, and PC capabilities into one home computing and entertainment machine. Additionally, HP...
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What Is User Generated Content
Dive into the world of user-generated content in this enlightening video. Understand what user-generated content is and how it can empower your brand's authenticity and engagement. Explore the benefits, strategies, and best practices to...
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Market Development Strategy
Discover the art of market development strategy in this informative video. Learn how to expand your business's reach into new markets, reach untapped customers, and drive revenue growth. Explore effective techniques and actionable...
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What Is Positioning In Marketing
Gain insights into the concept of positioning in marketing with this informative video. Discover how effective positioning can help your brand stand out in a crowded marketplace. Explore the key elements and strategies to establish a...
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What Is Digital PR
Explore the dynamic world of digital PR in this informative video. Learn what digital PR is and how it can enhance your brand's online reputation, visibility, and credibility. Discover the strategies and techniques to effectively engage...
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What Is Channel Marketing
Unlock the power of channel marketing in this informative video. Discover what channel marketing is and how it can exponentially increase your brand's reach, sales, and revenue. Explore the strategies and tactics for effectively...