Instructional Video2:31
The Business Professor

Marketing - What is Brand Equity?

Higher Ed
Marketing - What is Brand Equity?
Instructional Video2:10
The Business Professor

Marketing - What is a Perceptual Map

Higher Ed
This Video Explains Marketing - What is a Perceptual Map
Instructional Video2:22
The Business Professor

Marketing - What is a Distribution Channel

Higher Ed
This Video Explains Marketing - What is a Distribution Channel
Instructional Video2:18
The Business Professor

Marketing - What is a Channel System

Higher Ed
This Video Explains Marketing - What is a Channel System
Instructional Video1:59
The Business Professor

Marketing - What Components do products include?

Higher Ed
Marketing - What Components do products include?
Instructional Video1:37
The Business Professor

Marketing - What are Private Brands?

Higher Ed
Marketing - What are Private Brands?
Instructional Video3:54
The Business Professor

Marketing - Product Life Cycle

Higher Ed
Marketing - Product Life Cycle
Instructional Video1:44
The Business Professor

Marketing - Push Strategy vs Pull Strategy

Higher Ed
Marketing - Push Strategy vs Pull Strategy
Instructional Video1:31
The Business Professor

The Importance of Packaging in Marketing

Higher Ed
This video discusses the importance of packaging in marketing. It explains how packaging plays a crucial role in protecting products during transportation, enhancing their display in stores, promoting brand recognition, and ensuring...
Instructional Video1:40
The Business Professor

Understanding Intensive Distribution in Marketing

Higher Ed
This video delves into the world of marketing and explores the concept of intensive distribution. Join us as we uncover the challenges faced by marketers in making their products readily available to consumers.
Instructional Video3:25
The Business Professor

Marketing - Ideal Market Exposure

Higher Ed
This Video Explains Marketing - Ideal Market Exposure
Instructional Video2:41
The Business Professor

Marketing - How Do We Judge the Value of New Ideas

Higher Ed
This Video Explains Marketing - How Do We Judge the Value of New Ideas
Instructional Video2:13
The Business Professor

Marketing - How Can We Use Social Media

Higher Ed
Marketing - How Can We Use Social Media
Instructional Video2:28
The Business Professor

Marketing - How are Goods Different from Services?

Higher Ed
Marketing - How are Goods Different from Services?
Instructional Video1:52
The Business Professor

Marketing - Discrepancy of Assortment

Higher Ed
This Video Explains Marketing - Discrepancy of Assortment
Instructional Video1:54
The Business Professor

Marketing - Charging for Product Transportation

Higher Ed
Marketing - Charging for Product Transportation
Instructional Video2:11
The Business Professor

Marketing - Channel Conflict

Higher Ed
This Video Explains Marketing - Channel Conflict
Instructional Video2:15
The Business Professor

Marketing - Benefits of Personal Selling

Higher Ed
Marketing - Benefits of Personal Selling
Instructional Video2:34
The Business Professor

Loss Leader - Strategy

Higher Ed
A loss leader strategy prices a product lower than its production cost in order to attract customers or sell other, more expensive products. Loss leading is a controversial strategy that is considered predatory. Some companies use a loss...
Instructional Video2:30
The Business Professor

Long Tail Strategy

Higher Ed
The long tail is a business strategy that allows companies to realize significant profits by selling low volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items. The...
Instructional Video1:06
The Business Professor

Line Sheet

Higher Ed
Explanation of Line Sheet
Instructional Video5:10
The Business Professor

Operational Plan Feasibility

Higher Ed
Operational Plan Feasibility
Instructional Video5:46
The Business Professor

Need vs Want in Entrepreneurship

Higher Ed
This Video Explains Need vs Want in Entrepreneurship
Instructional Video4:50
The Business Professor

Naming Your Business

Higher Ed
What are the considerations when Naming Your Business? Follow your state's naming guidelines · 2. Don't pick a name that's too similar to a competitor's name · 3. Choose a name that people can spell and pronounce.