When firms set out to hire suppliers for their projects there are a lot of criteria that they use, and hoops that suppliers/venders have to jump through. Here we look at some of the basic ways that firms decide who to...

Have you ever heard the phrase, B2B Marketing and wondered what it meant? Well here we explain the basics of what Business to Business Marketing is, from McDonalds buying tomatoes for the sandwiches to Dell buying...

Business just like people have to make purchasing and buying decisions. Here we look at the process that firms go through to determine who is buying what, when, and how.

B2B marketing explai
ned.
#marketing...

Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms systematically divde up...

When you do marketing research you can discover a lot of new and creative ideas on how to grow your business or how to understand your customers. With marketing research you need to develop a way to have actionable...

When firms target their customers they need to determine the overall kind of marketing strategy they are going to use. Whether it is a one size fits all model that you see with Mass Marketing, or at a one on one level...

Firms just like families have conflicts, whether it is fighting where to go on vacation or how to price the final product so everyone makes money there are issues that come about. Here we look at some of the more...

Trolls and negative feedback is quite common on YouTube. I think it is important to note there is a difference between criticism and harassment. Here we talk about how to deal with trolls and overly negative criticism online....

When firms produce marketing research there are a number of ethical dilemnas that firms must deal with. Here we go through some of the moral and ethical issues and how firms can make sure their marketing research is...

When firms are determining their pricing for their products and services there are a number of factors to be considered. Here we look at the 5 Cs model for pricing where we look at company objectives, customers,...

When we look at the marketing mix or the 4 Ps of marketing Place is a key point. When looking at Place we are looking at how a firm delivers the value of the product or service that they created. This can look at...

Dear students, here is the rough break down of what I will be expecting from your final project presentation. From giving the best advice from both the strategic marketing project and the strategic marketing project to...

When companies develop pricing they consider a lot of things, from costs to competition, but there are some times external macro influences that influence the prices that firms charge. Whether it is the Showrooming of...

When firms create new products or new innovations they want to have an idea towards whom they should market the product. The diffusion of innovation theory looks at the different groups that accept and buy into...

Have you ever been to a business and they messed up but didn't want to take responsiblity for their mistakes? Well here we go through some ways companies can unscrew up when they realize they did mess up....

Dear BAD 320 Principles of Marketing students,

here is how we will be going forward with online only classes. I hope this can
help
.
Mark<


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