Curated Video
What is a Customer Persona? ...or Buyer Persona or Marketing Persona
Who are you marketing to? Do you know the characteristics of your prospective customers? To target your marketing well, you need an archetype, which marketers call the ‘Buyer Persona’ or sometimes the customer or marketing persona. And...
Curated Video
What is A/B Testing? ...and Split Testing?
Why is Amazon so successful? A big part of the answer is A/B Testing. Unknown to most users, Amazon’s customers are subject to thousands of A/B test experiments every week. They tell Amazon how to lay out a page, which products to offer...
Curated Video
What is a Brand? Brands and Branding
Jeff Bezos, the CEO of Amazon said that ‘Your brand is what people say about you when you’re not in the room.’ Let’s examine what we mean by the terms brand and branding.
Curated Video
What is Multi-Level Marketing (MLM)?
Multi-Level Marketing has been around since ancient days. Send out street urchins to sell stuff and take a big chunk of their income. Get them to recruit other homeless kids and let them have a share of what their protégé earns. Now,...
Curated Video
What is the Marketing Mix - The 4Ps: Product, Price, Place, Promotion?
The job of marketing is to make potential customers aware of your products or services. And the Marketing Mix is consists of the different strategies for doing this.
Curated Video
What is the Customer Journey? And How to Visualize it
To understand our customers, we map out the route they take through our marketing, advertising, and sales processes. This is your customer journey. It’s a way to understand how it feels for your customers to deal with you at each step...
Curated Video
What is Seth Godin's Permission Marketing? And How to Build Your Campaign
Permission Marketing has reached early adulthood. Born in 1999, it is a vibrantly fit and energetic part of the marketer’s toolset. We see it everyday, and think nothing of the revolutionary change it has created.
Curated Video
What is Marketing Automation? And How to set it up.
The explosion in online business and the effectiveness of Software as a Service have created a new boom: Marketing Automation. This allows marketers to address prospective customers almost personally. But to do so in a way that scales...
Curated Video
B2C Marketing
Description: Dive into the world of B2C marketing and uncover effective strategies to connect with your target audience. Explore the latest trends and techniques to engage, convert, and retain customers. From personalized campaigns to...
Curated Video
Why Is Marketing Important
Discover the undeniable importance of marketing in this enlightening video. Explore why marketing is crucial for businesses to thrive in today's competitive landscape. Gain insights into the key role marketing plays in driving brand...
Curated Video
What Is Positioning In Marketing
Gain insights into the concept of positioning in marketing with this informative video. Discover how effective positioning can help your brand stand out in a crowded marketplace. Explore the key elements and strategies to establish a...
Curated Video
Make Apps with ChatGPT and Generative AI - Variable-Based ChatGPT Prompt Modification
After testing the script, we will edit the prompts section to correspond to the email we want to write based on the person's interest and interesting products. We will create a variable-based prompt and learn to modify it based on the...
Centro Selenium
How Biases can manipulate without you being aware 🧠. With examples (eng sub)
Cognitive biases are errors in thinking that all humans have and sometimes leads us to take awful decisions. There are so many of them I would like to discuss all of them. But for time I will just discuss: The anchory bias, the...
All In One Social Media
Mastering Social Media: A Step-by-Step Guide for Entrepreneurs & Professionals with No Experience
Are you curious about how to start and manage a social media account but don't know where to start? Or do you have experience but feel like you don't understand everything there is to know about social media? In this video, I'm going to...
All In One Social Media
The EASY way to make videos for your business
If you're struggling to find the time to make videos for your business, then this Easy strategy is for you! In this video, I'll show you how to make videos without any time investment at all! This video is perfect for business owners who...
All In One Social Media
5 Ways To Make People Hit BUY NOW Super Fast
Are you ready to take your online marketing to the next level and see your sales soar? Get ready for an electrifying video where I'll unleash five mind-blowing strategies that will make people hit that "BUY NOW" button with lightning...
Curated Video
Ask Jessi 8!
Jessi answers viewer questions about animal escapes, parrot attacks, first shows, and the hardest animal to care for.
The Business Professor
Investor Presentation - The Market
How do you demonstrate the size of the market in an investor presentation? Top-Down Market Sizing: Pulling existing data from analysts like Gartner or Forrester and estimating a market's value. Bottom-Up Market Sizing: Proving your...
The Business Professor
Investor Presentation - Marketing and Sales Plan
What is the Marketing and Sales Plan in an Investor Presentation? This slide concerns how you are going to deliver information about your product or service and, later, how you will actually transmit that product or service to the customer.
The Business Professor
Debt vs Equity - A Balance
Should a business raise money through selling equity or incurring debt? Debt financing may have more long-term financial benefits than equity financing. With equity financing, investors will be entitled to profits, and if you sell the...
The Business Professor
Business Plan - Marketing Section
What should be included in the Marketing Section of a business plan? The marketing portion of a business plan addresses four main topics: product, price, promotion, and place.
The Business Professor
Marketing Mix - Physical Evidence
What is Physical Evidence within the Marketing Mix? Physical evidence is everything your customers see when interacting with your business. This includes the environment where you provide your product or service (either physical or...
The Business Professor
Marketing Mix - People
What is the People Element within the Marketing Mix? People, in the marketing mix, refers to anyone directly or indirectly involved in the business side of the enterprise. That means anyone involved in selling a product or service,...
The Business Professor
Marketing Controls
What are Marketing Controls? Marketing control involves setting a desired standard, measuring deviations from the standard and taking the appropriate action. In many cases the standard is expressed in terms of budgets and any substantial...