Thinking about launching a social media marketing campaign? Before you spend your time and money, it’s important to understand both the benefits and the drawbacks. In this video, Professor Wolters breaks down the pros and...

What makes up a product? It is not just the physical object that you buy, it is a core value that the product must fulfill, a car must transport you, a phone must help you communicate, then there is the actual physical...

Why do so many YouTubers quit? From endless comparisons to bigger creators, to dealing with trolls, burnout, and feeling like the effort isn’t worth the reward, many creators reach a breaking point. In this video,...

This is the welcome speech to all incoming students to the University of Illinois at Urbana Champaign at the New Student Convocation held in the State Farm Center at the University of Illinois.

Prof. Wolters is a...

Did you ever think about why your favorite products deliver the same value, flavor, or experience each time you buy it? Well that is the brand promise. A brand is really just a set of promises, and firms have to know...

When organizations or firms develop their research programs they need to develop their overall research objectives. Here we look at how people put together research goals and objectives.



#marketing...

Advertisers can either advertise to the different levels of the supply chain or they can advertise to the end customer to inspire them to buy.

Copyright Mark Wolters
2019
Filmed in Edinburgh

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When a firm is developing their brand they need to determine on what aspect should they base their brand. Here we talk about a few impactful areas that firms can base their brand image and identity around. Whether it...

Marketing, like any other area of business, has a certain level of ethics that marketers need to follow. There are some more common areas where marketers fail in their ethical attempts at marketing.



#marketing...

Factory Direct Bedding... We make it just for you! These all sound nice, but there is a reason why firms choose direct sales versus using a distribution center and here we explain how and why.

Copyright Mark...

Distribution centers are vital for many companies, whether they are Amazon or Walgreens a distribution center does a lot to help prepare products and ship products around the country or around the world.

Copyright...

Ever wonder how uber and other ride sharing firms calculate their prices? Or maybe how prices are made for airlines? Well to understand the pricing you need to understand what is called Dynamic Pricing, which is...

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Consumer behavior is influence by a lot of different factors. Here we look at some of the situational factors that can influence consumers. Whether it is the number of shirts stuffed on a shelf, to the atmosphere of...

Hey there fellow youtubers Professor Wolters here and today we are answering a quesion on advertisement rates and countries. The question was if YouTube pays differently based on where the viewer lives, and the answer...

If you build a better mouse trap people will buy it, and if you create a brand that people love they will buy anything you sell. Here we talk about the sustainable competitive advantage focusing on product excellence....

Is advertising the same as marketing? Is telemarketing all marketing is? We look at some of the common misconceptions that people have about marketing and put things in a better light so you can better understand...

Why is Marketing so important? Why should I study marketing? Did anything good ever come from marketing or marketing class? Well here we look at why marketing really is important.



#marketing #bezos...

Troubles with Digital Marketing - Phishing, Fraud, & Spam are just a few of the issues that digital marketers need to think about. From fraudulant emails to robocalls to spam or phishing issues, there is a lot...

Welcome to BADM 320: Principles of Marketing Spring 2020 with Prof. Mark Wolters. Here is the overview of the class so you can be ready for the first day. Welcome to a great semester!

Copyright Mark Wolters...

Competitive Business Strategies: Differentiation vs Cost Leadership. Here we look at the overall competitive strategies that firms use. There is a differentiation strategy that firms like Target use in order to make...

Have you ever asked yourself why there is a Walgreen's on every major intersection? Or why California and Florida have more tourists than Illinois? Well it comes to Location Excellence. A sustainable competitive...

When looking at advertisements and commercials the idea that humor sells or sex sells is an emotional appeal, however sometimes that is not what will sell a product. Sometimes the appeal is in the information that...

Timing in Presentations - How Not to Lose Your Audience

Learn how to make a successful presentation. Here we look at how to manage the time of your presentation so you do not upset your audie

nce....