Consumers behave in many different ways, and marketers and companies need to understand how consumers make their buying decisions. Decision Heuristics are the kind of internal criteria that consumers have when they are...

What really happens when you stop uploading on YouTube? Will your channel bounce back quickly—or take months (or even years) to recover? In this video, Professor Wolters answers the question: How long does it take to get...

Brand equity, how do we value our brand. There are a number of ways firms can judge the value of their brand and this video explains some of the more popular means that firms use to judge their brand.

Copyright...

Everyday low pricing, high and low prices, leader pricing, there are a lot of general strategies firms may use to set their overall pricing strategies. It is why you know to go to some stores only when they have sales...

Want to start a YouTube channel in college but not sure what niche to choose? In this video, Professor Wolters breaks down the best YouTube genres for college students—including lifestyle vlogs, hobby channels, education...

When firms want to determine what their clients want, or what kind of products they should develop, or to determine if a new product will succeed they will do marketing research to find out more information about the...

First movers into a market or pioneers in a market have a lot of advantages, like setting the consumers mind in what the product or industry means, setting prices, becoming entrenched as the defacto brand in the...

How do you figure out and do marketing research? Here we go through five typical things you need to do to set up successful marketing research.

Copyright Mark Wolters

2019

#marketing #marketingresearch...

When marketers develop surveys to ask customers and potential customers about business and products they have options for the type of questions they can ask. There are structured questions that give a set set of...

Have you ever wondered why companies advertise in strange locations? Or why they have billboard ads and not TV ads? Well here we go through the Media Mix to explain some of the differences, pros, and cons of different...

How do instagram stars make money? How do Facebook families pay the bills? How do YouTubers afford those things? We answer those questions here.



20 Ways How YouTubers
Make Money
Did you...

When companies market services it is quite different than marketing products. Here we go through four ways services are different than products and how marketers can overcome these differences.

Filmed in Paris,...

There are a number of legal and ethical issues that marketers must deal with when they are setting prices for their products and services. Here we go through the main ethical issues.

Filmed in Santa F
e,...

We are not a legal service. This is not legal advice.

Content creators face more than just algorithms and audience growth—there are legal issues every YouTuber, TikToker, and influencer needs to understand. From...

When firms release new products they need to determine how to price them. Here we look at two new product pricing strategies that firms use. One is Price Skimming and the other is Market Penetration Pricing....

Business to business marketing has quite a few differences and a few similarities to business to consumer marketing. Here we go through some of the basics of B2B marketing and relate them to the more well known business...

Buying centers are where firms decide on a business level purchasing decision and there are a number of actors in the process. From the person who notices an issue (the initiator) to the person who will use the end...

Ever bought something and a the next day you regret that purchase? Well what you have is postpurchase cognitive dissonance. Basically buyers remorse. The feeling that you should maybe not have bought that expensive...

Determining what makes up good customer service can be complicated. Here we go through a few ways you can judge and evaluate service quality for your own service marketing enterprises.

Filmed in Athens,...

Can you afford a car? Can you afford a house? Most likely the quetsion is no, unless you have some financing options. Firms know this and they have developed a number of pricing tactics that can help inspire customers...

When companies need to speak with their clients there are a number of ways, advertising to them, the sales team can reach out, digital marketing, direct marketing, so many different outreach methods. This is an...

What idea should an advertiser focus on? Well there are number of different aspects they could focus on, the product, the industry, perhaps a public service announcement?

Filmed on the Shetland Islands,...

Data Warehousing is the storage of big data. Data mining is the analysis of the collected data in order to find trends in the collected data.

Filmed in Tan
zania
Copyright Mark Wo
lters 2019
Topic 14: Supply...

The type of supply chain a firm uses is determined by a lot of things. But the different types of supply chains tend to boil down in to two main groups. A pull supply chain which is deteremined on continuous...