Curated Video
A Journey of Mentorship and Growth at University of Toledo
Caitlyn, a University of Toledo student, reflects on the transformative impact of the university's support from pre-college programs through undergraduate studies. She emphasizes the continuity of mentorship and community connections...
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Embracing the Challenges and Rewards of Working with People in Marketing
Caitlyn is a passionate marketer who thrives on the diversity of working with different people and the opportunity to constantly learn from others. She finds the unpredictability of human reactions to marketing strategies to be a...
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ASP.NET Core MVC - Cross-Platform Development - Modifying the Homepage
This video explains how to modify the homepage by changing the snippet. This clip is from the chapter "Manipulating Website Views and Layout" of the series "ASP.NET Core MVC - Cross-Platform Development".This section explains...
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AWS Certified Solutions Architect Associate (SAA-C03) - Creating a VPC Peering Connection Lab
After understanding the VPC peering concept, you can explore the process of creating a VPC peer. This video provides an overview of the VPC peer creation process.
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AWS Certified Solutions Architect Associate (SAA-C03) - VPC Peering
When you have more than one VPC, you may want them connected so that instances in one can talk to instances in another and vice versa. This video explains how this is done with VPC peering.
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AWS Certified Solutions Architect Associate (SAA-C03) - Creating S3 Buckets Lab
Would you like to see S3 in action? This video demonstrates the process of creating S3 buckets and then using those buckets for object (file) storage.
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AWS Certified Solutions Architect Associate (SAA-C03) - Policy Conditions
Policy conditions impact when and how a policy is applied in AWS. In this video, you will see how to create an IAM policy and define policy conditions.
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ChatGPT for Creatives - Nichess
In this video, the author discusses the AI tool called Nichess, designed to help users find profitable niches for their businesses. The tool works by analyzing keywords and generating a list of related topics and potential niches based...
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ChatGPT for Creatives - App Sumo
In this video, the author talks about App Sumo, a platform that offers discounted deals on various software tools for entrepreneurs and businesses. The author explains how he has used App Sumo to get access to AI tools at a lower price....
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ChatGPT 101 - Supercharge Your Work and Life with ChatGPT - Tailoring Your Messaging to Audience Archetypes
This video focuses on tailoring messaging to different audiences to improve the quality of responses from ChatGPT. You will learn about the different audience archetypes and approaches for creating messaging that resonates with each...
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How Brands Ruin Slang
From the Brands Saying Bae in the 2010s, to the “wassup” ads of the 90s, advertisers are always trying to find ways to sound cool. But when brands on social media use a slang word in their marketing, that basically guarantees it's over....
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Interview Question and Answer: What Can You Bring to This Role?
Get a strong example answer to the tough interview question, "what can you bring to this role?" Look out for the following similar alternatives in your interview: What can you bring to the team, What can you contribute to this company,...
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Top 20 Strategies for Persuasive Ad Copy: Advertising Copy Strategies
Your creatives want to develop compelling ad copy. So, what are the persuasive advertising copy strategies they can use? Let’s take a look…
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Guy Kawasaki: What is Enchantment?
The idea of enchantment has been part of fairy tales, legends, and myths for thousands of years. So, when Guy Kawasaki applies the word as a metaphor for how to influence customers, is he telling us anything new?
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What is Advertising? And What are its Benefits?
Advertising is, perhaps, the most visible and obvious aspect of marketing. Yet it is also one of the least written about. In my 956-page copy of the Principles of Marketing (4th Ed), advertising gets just 24 pages (less than 3% of the...
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Planning an Advertising Campaign: Campaign Objective and Budget
Planning is an important task when you are spending a large amount of money – and hazarding your brand reputation – on advertising. In this video, we will focus on the two key activities of planning an advertising campaign: - setting the...
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All of the Advertising Media I Can Think of
The choice of media to host your advertising is vast. So, let’s inventory as many advertising media channels as I can think of…
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Media Buying: The Three Stages
You want to find the right time, place, and context to deliver relevant ads to your target audience, so you can increase conversion rates, sales, or brand awareness. Media buying is an important step in the advertising process. Your goal...
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Theodore Levitt: Globalization of Marketing
Theodore Levitt's 1960 Harvard Business Review article, Marketing Myopia, is a landmark of the discipline. But Levitt is best known for the word Globalization. Rumors that he coined it are wrong, but he certainly gave it prominence in...
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Jean-Claude Larréché and Marketing Momentum
Why do many of the most successful companies spend only a small percentage of their revenue on marketing? And, how can you get your business into this enviable position? INSEAD Professor, Jean-Claude Larréché, has an answer… Momentum.
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David Ogilvy: The Father of Advertising
Salesman, intelligence officer, pollster, farmer, and founder of Advertising giant, Ogilvy and Mather. David Ogilvy is known as the ‘father of advertising’, but is really the man who modernized the advertising industry.
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Vance Packard - The Hidden Persuaders
Vance Packard was not an advertising executive nor a marketer: he was a journalist. But, his book, the Hidden Persuaders, exposed the 1950s advertising industry. In many ways, Hidden Persuaders provides the background scenery of...
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Don Draper: In Mad Men, Advertising is Cool
Don Draper is a fictional character inhabiting a fictional representation of the 1960s US advertising industry, Mad Men. I don’t want to talk about the iconic social story lines, though. I want to identify some of the advertising...
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What is the Sales Funnel?
The Sales Funnel is one of the most fundamental concepts in selling. So, in this video, I want to answer the question What is the Sales Funnel?