Instructional Video3:13
The Business Professor

Marketing - What Types of Business Products are there?

Higher Ed
Marketing - What Types of Business Products are there?
Instructional Video2:06
The Business Professor

Marketing - What Makes Good Market Segments

Higher Ed
This Video Explains Marketing - What Makes Good Market Segments
Instructional Video2:49
The Business Professor

Marketing - What kinds of Data can we use

Higher Ed
This Video Explains Marketing - What kinds of Data can we use
Instructional Video1:50
The Business Professor

Marketing - What is Web Tracking

Higher Ed
This Video Explains Marketing - What is Web Tracking
Instructional Video1:26
The Business Professor

Mastering the Art of Upselling

Higher Ed
This video discusses the importance of upselling in sales, which involves suggesting additional goods or services to customers to increase sales.
Instructional Video1:30
The Business Professor

Marketing - What is the SWOT Analysis?

Higher Ed
Marketing - What is the SWOT Analysis?
Instructional Video2:21
The Business Professor

Marketing - What is the RIGHT Price for a Product?

Higher Ed
Marketing - What is the RIGHT Price for a Product?
Instructional Video1:45
The Business Professor

Marketing - What is the Marketing Research Process

Higher Ed
Marketing - What is the Marketing Research Process
Instructional Video2:00
The Business Professor

Marketing - What is the AIDA model?

Higher Ed
Marketing - What is the AIDA model?
Instructional Video2:05
The Business Professor

Marketing - What is Social Listening

Higher Ed
Marketing - What is Social Listening
Instructional Video2:05
The Business Professor

Sales Promotion: Strategies and Tools for Marketing Success

Higher Ed
This video discusses the concept of sales promotion as a targeted marketing strategy. The speaker highlights tools like coupons, discounts, rebates, allowances, samples, and point of purchase displays as effective means of sales promotion.
Instructional Video1:40
The Business Professor

Marketing - What is Return on Investment

Higher Ed
This Video Explains Marketing - What is Return on Investment
Instructional Video1:38
The Business Professor

Understanding Public Relations

Higher Ed
This video provides an introduction to the concept of public relations, focusing on its role in managing communications to influence public perception. The video emphasizes that the primary goal of public relations is to create a...
Instructional Video1:51
The Business Professor

Marketing - What is Product Warranty?

Higher Ed
Marketing - What is Product Warranty?
Instructional Video1:31
The Business Professor

Marketing - What is Product Quality?

Higher Ed
Marketing - What is Product Quality?
Instructional Video1:55
The Business Professor

Marketing - What is Product Dumping?

Higher Ed
Marketing - What is Product Dumping?
Instructional Video2:13
The Business Professor

Marketing - What is Price?

Higher Ed
Marketing - What is Price?
Instructional Video1:10
The Business Professor

Marketing - What is Positioning

Higher Ed
This Video Explains Marketing - What is Positioning
Instructional Video2:28
The Business Professor

The Power of Personal Selling: When and How to Use It

Higher Ed
This video discusses the importance and effectiveness of personal selling as a marketing tool. The video highlights that personal selling is particularly useful when targeting a specific audience or major customers, as it allows for...
Instructional Video2:13
The Business Professor

Marketing - What is Multi-Channel Distribution

Higher Ed
This Video Explains Marketing - What is Multi-Channel Distribution
Instructional Video1:14
The Business Professor

Market Segmentation: A Key Tool for Marketers

Higher Ed
Join us as we delve into the fundamentals of market segmentation, its purpose, and how it enables marketers to better understand and cater to the needs of specific consumer groups.
Instructional Video1:37
The Business Professor

Marketing - What is Lead Qualification

Higher Ed
Marketing - What is Lead Qualification
Instructional Video1:20
The Business Professor

Marketing - What is Lead Generation

Higher Ed
Marketing - What is Lead Generation
Instructional Video1:41
The Business Professor

Marketing - What is Influencer Marketing

Higher Ed
Marketing - What is Influencer Marketing