Data mining recently made big news with the Cambridge Analytica scandal, but it is not just for ads and politics. It can help doctors spot fatal infections and it can even predict massacres in the Congo.

Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she...

"Tipping Point" author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness.

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than...

In a timely talk, cultural critic Virginia Postrel muses on the true meaning, and the powerful uses, of glamour -- which she defines as any calculated, carefully polished image designed to impress and persuade.

We all want customized experiences and products -- but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.

From "got milk?" to "avocados from Mexico," marketing influences what you eat more than you may realize. But despite the known power of food marketing, farmers in Africa are more likely to receive funding for seed and fertilizer than...

With help from some surprising footage, Derek Sivers explains how movements really get started. (Hint: it takes two.)

It doesn't matter whether you love or hate guns; it's obvious that the uS would be a safer place if there weren't thousands of them sold every day without background checks. Dan Gross, president of the Brady Campaign to Prevent Gun...

Kindness can go a long way when it comes to reshaping a business. Having saved a fashion company from the brink of bankruptcy, entrepreneur James Rhee shares the value of investing in a culture of compassion at work -- and shows why we...

How do the world's best leaders and visionaries earn trust? They don't just present data -- they also tell great stories. Leadership consultant Karen Eber demystifies what makes for effective storytelling and explains how anyone can...

Just like the names of products and companies, animals' names can affect how we feel about them...and changing the name of a species might actually help us save...

John Gerzema says there's an upside to the recent financial crisis -- the opportunity for positive change. In this talk, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to...

A fortuneteller's ability to read your future might seem magical, but those “psychic powers” have way more to do with psychology than the supernatural. Chapters cognitive biases 0:09 COLD READING 0:29 Barnum effect 1:28 subjective...

When someone says they’re “studying business” or they “work in business,” they could mean so many different things. They could be in marketing, sales, finance or human resources. So much goes into keeping a company running smoothly.

In this video, I will take you through the key essentials to know about what a business plan is, what it contains, and how we create one.

Greetings from the Outer Banks of North Carolina. Here we discuss how students should study for the Principles of Marketing exams under Prof. Wolters. Copyright Mark Wolters 2018 Dear Marketing Student, Entrepreneur, or Interested...

Businesses have truly three options with their overall business strategy. They can grow, they can maintain, or they can get smaller. This video talks about the business basics of overall grand strategies that businesses and firms can...

Welcome to a New Semester of Principles of Marketing! I am Mark Wolters and I will be your instructor for this course on the principles of marketing. You will learn a lot of different marketing ideas and principles and hopefully have...

Affiliate is popular among businesses and influencers, however a lot of times the most important component of affiliate marketing gets left out, the consumers. Here we look at affiliate marketing from the consumers perspective. Filmed in...

Sponsored Content Quality Control and Check. How can firms check if an influencer is someone they should be working with? Well you need to do a content quality check and see what they have been doing before and so much more. Affiliate...

Brands are always looking for new audiences and using trends can help you find that new audience. Here we talk about successful ways brands and influencers can reach out to new niche consumers and followers.

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College students are always looking for ways to get a side hustle and having a youtube channel or instagram or tittok. Well here we give honest advice to college students to start an online profile to grow.

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Piad traffic to websites and organic traffic to websites both lead people to your website, however they are not the same thing. Whether you are running a brand, a business, or a social media career it is good to know the pros...