Bill Carmody
The Performance Side of PR
In this video, Bill Carmody discusses the performance side of PR. Carmody emphasizes the need for PR professionals to focus on adding massive value and creating content that people want to hear, rather than simply promoting themselves.
All In One Social Media
How To Use GIFs For Marketing (2020)
We live in an amazing time where we can express ourselves through animated gifs, so in this video, I am going to show you how to use gifs for marketing.
Healthcare Triage
The Proposed FDA Ban on Menthol Cigarettes
Though likely to face many legal challenges, the FDA recently issued a ban on menthol flavoring in traditional cigarettes and cigars. So why the specific ban on menthol? There are lots of reasons ranging from how it may alter the smoking...
Curated Video
The Importance of Sales in Business: Insights from Successful Entrepreneurs
The video discusses the importance of sales and its significance in all aspects of a business. It features successful entrepreneurs who share their experiences and insights on how to effectively convey a value proposition and the...
Bill Carmody
Intro to Mental Fitness
This keynote was part of "Shift Happens" a transformational event in which I was invited to "Tell Your Truth" Tuesday. One of my most enjoyable events and I really love how it all came together.
The Wall Street Journal
Dow on How B2B Differs
The business-to-business customer experience gets less attention than business-to-consumer experience. Jennifer Zamora of Dow shares her take on the importance of the employee and customer experience for B2B organizations.
The Business Professor
Marketing - What is a Marketing Dashboard
This Video Explains Marketing - What is a Marketing Dashboard
The Business Professor
What is the Zone of Potential Agreement or ZOPA in a Negotiation
This Video Explains What the Zone of Potential Agreement or ZOPA in a Negotiation is
Seven Dimensions
Understanding the Importance of Branding for Small to Medium Sized Businesses
In this video, a branding expert discusses the importance of branding for small to medium-sized businesses. He explains the concept of a value proposition and how it drives branding and marketing strategies. The video also explores the...
Curated Video
The Marketing Mix: Coordinating the 7 P's and Influences on Strategy
The video is a lecture presentation on the marketing mix. The speaker discusses the importance of coordinating all seven P's (process, physical evidence, people, promotion, price, place, and product) in order to achieve a company's goal....
Bill Carmody
Solving the Fragmentation Problem in Marketing
In this video, Bill Carmody, the host, interviews Mayur Gupta, the Vice President of Growth and Marketing at Spotify, about the importance of focusing on solving the root cause of marketing problems rather than just addressing the...
Bill Carmody
The Customer Journey
In this video, Bill Carmody tells you why you should map your customer's journey to remind you what you are doing in each phase of the journey.
The Business Professor
Marketing - What Types of Product are there?
Marketing - What Types of Product are there?
The Business Professor
Full Faith and Credit Clause
This Video Explains Full Faith and Credit Clause
The Business Professor
Perceptions of Fairness Entitlement in a Negotiation
This Video Explains Perceptions of Fairness - Entitlement in a Negotiation
All In One Social Media
Why Effective Content Marketing Can Future Proof Your Income
What would happen to your business if you had to step away? Could it survive? In this video, I share with you how effective content marketing can save your business as it did for mine.
All In One Social Media
What Does A Social Media Manager Do
What Does A Social Media Manager Do? // A social media manager could be your ultimate time and money saver/maker for your business. So many people get stuck working IN there business rather than FOR it, and a Social Media Manager can...
Curated Video
Mass Marketing vs. Niche Marketing: Which Strategy is Best for Your Business?
This video discusses the two main forms of marketing campaigns that businesses can run - mass marketing and niche marketing. The video also highlights the challenges and opportunities associated with each form of marketing campaign and...
Curated Video
Financing Your Business: A Guide to Approaching Investors and Securing Funding
The video is a guide for aspiring entrepreneurs on how to finance the launch of a business. It provides various avenues of financing and practical ways to approach investors, including friends and family, veteran programs, microlenders,...
Bill Carmody
The Power of Delivering Happiness: The Biggest Marketing Shift of Our Generation
In this video, Bill Carmody highlights the significant marketing shift brought about by Zappos. By focusing on leaving customers happier after a call rather than minimizing call duration, Zappos created loyal and repeat customers.
All In One Social Media
How To Measure ROI With Social Media - Social Media For Beginners 2018 (9/10)
How To Measure ROI With Social Media - Social Media For Beginners 2018 (9/10) // Measuring Social Media ROI is very important in understanding what is working, what you need to improve on or what you can rely on to get you traffic....