Curated Video
Steps in Developing Your Personal Brand part 2
This is the continuation of our two part series on the steps in building your own personal brand. It is not easy to develop a personal brand, it takes time, effort, and dedication. Here are the final steps in helping develop your own...
Curated Video
Tips on Developing Your Own Social Media Mission Statement
Here is a training on what to look out for and how to develop your own social media mission statement. Tips, tricks, hacks, and more in order to learn better how to put together your own social media mission statement. #marketing...
Curated Video
Social Media Mission Statement Explained
Every business should have a mission statement to give them overall guidance. That same principal is in play when we develop our social media mission statement. What will guide our business' online social media content creation? Your...
Curated Video
How to Analyze a Firm's Digital Footprint
Firms need to be aware on where they stand on the digital front, whether it is their website or social media platforms. Here we go through how a company can analyze their current digital footprint. #marketing #digitalfootprint...
Curated Video
How to Bring In Customers Without Even Knowing It
You will communicate to your customers even when you are not speaking to them. Whether it is getting a customer interested right after they bought from your competitor, or when someone sees how well you treat your other clients, to when...
Curated Video
Blue Ocean Strategy Development - How to Develop Your Own Market
When a firm develops a completely different market than what their current competition is fighting over they are beginning to develop a Blue Ocean Strategy. What a blue ocean strategy does is give an organization a new way to look a...
Curated Video
Personas Explained - You create your own client
Creating personas are when you develop fake people that represent your typical clients. This way you can create marketing materials for an actual person (the persona) instead of using generic segmentation methods, such as "Male 25-35."...
Curated Video
How to Expand Your Personal Brand
Over time we can develop our personal brand more and more. It is not an overnight process, so it is best to think of your personal brand as a long game. Here we go through some of the key ways to make sure you continuously build your...
Curated Video
How to Create a Marketing Plan from Scratch
Firms and organizations create marketing plans to give themselves goals and guidance on growing their business. Here we go through the parts and steps of creating a marketing plan. #marketing #marketingplan #strategicmarketing Topic 2...
Curated Video
How do companies set their prices?
Factors in determining price, from economic factors to social factors to industrial factors there are a lot of factors that can influence the prices companies charge, how they come up with their prices, and how they determine what is the...
Curated Video
10 Ways to Blow Your Personal Brand
We spend a long time building our personal brands, but we can destroy our personal brands in an instant. Here are some of the common ways influencers, celebrities, and everyday people destroy their personal brands. From being fake to not...
Curated Video
The Don'ts of Social Media: What you should never do on professional social media
The Don'ts of Social Media - What not to do on your professional social media account. Companies make mistakes, and they really make mistakes when it comes to social media. Here we go through some of the "Don'ts" of professional social...
Curated Video
BADM 320: Exam 3 Practice Exam 2018
#marketing #principlesofmarketing #badm320exam3 YouTube Advice Playlist: https://www.youtube.com/playlist?list=PLuAz-nxZVHKCgTMK9qJVoRnnx5D1EdmUj Help Support Marketing & YouTube education and become a Patron at...
Curated Video
Digital Marketing Maturity - How Much of a Role Does Digital Marketing Play in Your Business
Digital marketing maturity looks at how integrated digital marketing and social media marketing is within a firm as well as how strategic the digital aspect of marketing is to the firm. Here we go through the different levels of digital...
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How to Make a Win-Win Situation in Any Sales Situation
Whenever you are trying to make a sale a lot of people think someone has to win and someone has to lose, but that is not always the case. For the best long term success for your business and developing relationships with your clients it...
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4 Ways Salespeople Get It Wrong When Selling
People buy because we are the cheapest, people buy because we have the best features, people buy from us because we are cool. These are all wrong assumptions that salespeople make about why people by from them. We are here to tell you...
Curated Video
Value Propositions Explained: The Real Reasons Why People Buy YOUR Products
Value propositions are the reasons why people should buy your product. They explain the benefits of your products, they describe what your product does, it explains how your product or service can help potential customers. It is a must...
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Thank You to everyone who helped support the Marketing Marathon for the U of I Emergency Dean Fund
Thank you everyone for your support. It was a wonderful experience! If you want to give to the University of Illinois Emergency Dean Fund you can follow this link. Thank you! https://odos.illinois.edu/give/ #marketing YouTube Advice...
Curated Video
What is Social Media? - Social media explained
Social Media Marketing has become a vital part of every firm's marketing program. Whether it is integrating your facebook and twitter with your billboard strategy, or making sure you website is set up to handle orders, or having your...
Curated Video
Economic viability
Pupil outcome: I understand the factors which affect economic viability of a product and can design considering this. Key learning points: - Knowing the socioeconomic status of the target market ensures that the product is viable. -...
Curated Video
How to develop S.M.A.R.T. goals for social media
Developing a social media plan and social media strategy starts with knowing what goals you want to accomplish, so here we go through making good goals and smart goals and objectives for your firm's social media. #marketing #socialmedia...
Curated Video
Sharing vs Selling: How to divide up your social media posts (The 4-1-1 rule)
Have you ever tried to determine the right mixture of posts you create, posts you share, posts you make asking people to buy your stuff on social media? Well social media marketers should have a plan to balance these types of posts. Here...
Curated Video
Selling on Social Media is WRONG: What firms should be doing instead of selling on social media
Social media is not about selling your product, it is about building a community, so that when people do eventually buy they go to you to buy. Here we look at some of the non-selling things companies can do with their social media....
The Business Professor
Social Factors Affecting Marketing
This video identifies the primary Social Factors that affect marketing.