Instructional Video11:33
TED Talks

TED: What if advertising was honest? | Sylvester Chauke

12th - Higher Ed
After years of brand building, marketing veteran Sylvester Chauke realized that his industry had sold the world on overconsumption, with devastating consequences. He shares how marketers could instead promote sustainability with "honest...
Instructional Video8:24
TED Talks

Social media and the end of gender - Johanna Blakley

12th - Higher Ed
Media and advertising companies still use the same old demographics to understand audiences, but they're becoming increasingly harder to track online, says media researcher Johanna Blakley. As social media outgrows traditional media, and...
Instructional Video19:05
TED Talks

TED: How Amazon, Apple, Facebook and Google manipulate our emotions | Scott Galloway

12th - Higher Ed
The combined market capitalization of Amazon, Apple, Facebook and Google is now equivalent to the GDP of India. How did these four companies come to infiltrate our lives so completely? In a spectacular rant, Scott Galloway shares...
Instructional Video11:51
TED Talks

TED: Why sneakers are a great investment | Josh Luber

12th - Higher Ed
Josh Luber is a "sneakerhead," a collector of rare or limited sneakers. With their insatiable appetite for exclusive sneakers, these tastemakers drive marketing and create hype for the brands they love, specifically Nike, which...
Instructional Video16:36
TED Talks

Rory Sutherland: Life lessons from an ad man

12th - Higher Ed
Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and...
Instructional Video5:30
SciShow

Why People Keep Eating Tide Pods

12th - Higher Ed
Recently, you may have noticed a lot of memes on the Internet joking about eating Tide Laundry Pods. It was just a bit of absurdist fun until videos and stories started popping up of people actually eating them and experiencing some...
Instructional Video10:47
TED Talks

TED: Bitcoin. Sweat. Tide. Meet the future of branded currency. | Paul Kemp-Robertson

12th - Higher Ed
* Viewer discretion advised. This video includes discussion of mature topics and may be inappropriate for some audiences. Currency -- the bills and coins you carry in your wallet and in your bank account -- is founded on marketing, on...
Instructional Video16:32
TED Talks

TED: The nightmare videos of children's YouTube -- and what's wrong with the internet today | James Bridle

12th - Higher Ed
* Viewer discretion advised. This video includes discussion of mature topics and may be inappropriate for some audiences. Writer and artist James Bridle uncovers a dark, strange corner of the internet, where unknown people or groups on...
Instructional Video11:14
TED Talks

Molly Crockett: Beware neuro-bunk

12th - Higher Ed
Brains are ubiquitous in modern marketing: Headlines proclaim cheese sandwiches help with decision-making, while a “neuro” drink claims to reduce stress. There’s just one problem, says neuroscientist Molly Crockett: The benefits of these...
Instructional Video6:32
TED Talks

Gary Kovacs: Tracking our online trackers

12th - Higher Ed
As you surf the Web, information is being collected about you. Web tracking is not 100% evil -- personal data can make your browsing more efficient; cookies can help your favorite websites stay in business. But, says Gary Kovacs, it's...
Instructional Video12:09
TED Talks

Andy Yen: Think your email's private? Think again

12th - Higher Ed
Sending an email message is like sending a postcard, says scientist Andy Yen in this thought-provoking talk: Anyone can read it. Yet encryption, the technology that protects the privacy of email communication, does exist. It's just that...
Instructional Video10:49
TED Talks

Why gender-based marketing is bad for business | Gaby Barrios

12th - Higher Ed
Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she...
Instructional Video4:32
SciShow

The Truth About Subliminal Messages

12th - Higher Ed
Subliminal advertising would be every advertiser’s perfect fantasy and every consumer’s worst nightmare… if it really worked.
Instructional Video20:33
TED Talks

Sergey Brin + Larry Page: The genesis of Google

12th - Higher Ed
Google co-founders Larry Page and Sergey Brin offer a peek inside the Google machine, sharing tidbits about international search patterns, the philanthropic Google Foundation, and the company's dedication to innovation and employee...
Instructional Video9:38
TED Talks

TED: How NFTs are building the internet of the future | Kayvon Tehranian

12th - Higher Ed
In this revelatory talk, technologist Kayvon Tehranian explores why NFTs -- digital assets that represent a certificate of ownership on the internet -- are a technological breakthrough. Learn how NFTs are putting power and economic...
Instructional Video3:34
SciShow

3 Terrible Old-Timey Ways to (Not) Lose Weight

12th - Higher Ed
From sauna pants to fat jigglers, people used to try to lose weight in some rather unconventional ways. They really did not work.
Instructional Video13:38
TED Talks

TED: Why gun violence can't be our new normal | Dan Gross

12th - Higher Ed
It doesn't matter whether you love or hate guns; it's obvious that the uS would be a safer place if there weren't thousands of them sold every day without background checks. Dan Gross, president of the Brady Campaign to Prevent Gun...
Instructional Video16:27
TED Talks

John Gerzema: The post-crisis consumer

12th - Higher Ed
John Gerzema says there's an upside to the recent financial crisis -- the opportunity for positive change. In this talk, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to...
Instructional Video9:55
Crash Course

Game Theory and Oligopoly: Crash Course Economics

12th - Higher Ed
Would you like to play a game, Dr. Falken? Actually, this episode isn't really about games, or Matthew Broderick, or Thermonuclear War. But enough with the long references to 1983's best movie, War Games. Today Jacob and Adriene are...
Instructional Video9:44
TED Talks

TED: Are ad agencies, PR firms and lobbyists destroying the climate? | Solitaire Townsend

12th - Higher Ed
An unnoticed industry worth two trillion dollars a year is influencing almost every carbon emission. Sustainability solution seeker Solitaire Townsend calls this sector the "X industry" (where "X" stands for influence), and it includes...
Instructional Video14:51
TED Talks

Vik Muniz: Art with wire, sugar, chocolate and string

12th - Higher Ed
Vik Muniz makes art from pretty much anything, be it shredded paper, wire, clouds or diamonds. Here he describes the thinking behind his work and takes us on a tour of his incredible images.
Instructional Video9:14
Crash Course

Influence & Persuasion: Crash Course Media Literacy

12th - Higher Ed
We’ve mentioned already that there’s a lot of money in media and a huge chunk of that money is spent on trying to get you to do something – buy something, vote a certain way, change a behavior. How does advertising work? And what’s the...
Instructional Video6:58
Curated Video

What is a Campaign

Higher Ed
Gain a comprehensive understanding of marketing campaigns in this informative video that explores their purpose and components. Discover how campaigns are structured to achieve specific goals and engage target audiences. Explore the key...
Instructional Video2:33
Curated Video

Cyber Security for Absolute Beginners - 2022 Edition - Part 02 - Windows 10 Privacy - Turning Off Ad Tracking

Higher Ed
This video illustrates a few tricks and tips to improve the privacy of the Windows 10 operating system. You will learn how to turn off ad tracking and prevent being tracked.