Curated Video
Understanding Demand: Factors Affecting Quantity Demanded
This is a lecture presentation on demand, explaining the technical connotations of the word and how it relates to pricing and consumer behavior. The presenter uses the example of a Peugeot car to demonstrate the relationship between...
The Business Professor
DAGMAR: Setting Clear Advertising Goals for Measured Results
This video is about the importance of effective communication with customers and potential customers as marketers. The focus is on advertising as a powerful tool for communication, and the concept of DAGMAR is introduced as a technique...
XKA Digital
Stories are the currency of marketing
John started his communications strategy career at agencies JWT and then BMP-DDB where he won the coveted IPA Effectiveness Grand Prix. In the mid-90s he went on to become co-founder and head of strategy at creative agency St Luke's (as...
The Wall Street Journal
Community 2.0: Partners, Planes and Plumbers
Barry Diller, chairman and senior executive at IAC and Expedia, speaks with WSJ Editor in Chief Gerard Baker at the WSJ D.Live conference in Laguna Beach, Calif. about topics ranging from the Harvey Weinstein scandal to the growth of...
The Wall Street Journal
Maintaining Brand Purpose During a Recession
CVS Health's Norman de Greve discusses how companies can sustain brand purpose as the economic outlook darkens.
The Wall Street Journal
The Outlook
Companies have spent the past few years talking about having a purpose that goes beyond increasing shareholder value. The Covid-19 pandemic took hold LVMH Moët Hennessy Louis Vuitton was one of the first to take action.
Rachel's English
Sounding like an American on vacation: Playing games with family
Come on vacation with me and improve your English! Study English pronunciation, conversation, and vocabulary through this fun mashup of my vacation on Lake Michigan. We're learning how to pronounce different words in the context of...
AllTime 10s
10 Reasons Not To Trust Your Senses
The human brain is weird - like, really weird - and surprisingly untrustworthy. It can trick you into thinking you hear something you don't, or taste red wine when it's just white with a dash of food coloring. Join John as he explores 10...
Curated Video
Agile Project Management - How to Decide on Scope-Driven Versus Date-Driven Release
This video explains how to decide on scope driven versus date driven release. This clip is from the chapter "Release Planning and Using Velocity" of the series "Agile Project Management".This section explains release planning and using...
The Business Professor
The 4 Ps of Marketing - What is Promotion
This Video Explains The 4 Ps of Marketing - What is Promotion
The Business Professor
Understanding Native Advertising
Join us as we uncover what native advertising is, how it seamlessly integrates with other content on online platforms, and why it has become a popular and effective technique for marketers. Discover how native advertising can be mistaken...
The Guardian
Six packs, success and solitude: men in the media
Guardian journalist Iman Amrani looks at how images of men in advertising and the media may be negatively affecting how men see themselves. While campaigns targeted at women have changed hugely in the past 20 years – with campaigns such...
Food Farmer Earth
Kitchen Literacy 3
From the archives: Ann Vileisis talks about the need to start making connections between our consumption of food, and all the interrelated social, health, and environmental consequences that occur.
The Guardian
Why aren't you speaking to real men?
Over the past few weeks the Guardian journalist Iman Amrani has been back with series two of Modern Masculinity, looking at key themes and questions around masculinity today. So far the series has looked at the UFC's popularity with men,...
PBS
How Did Makeup Ads Go From Style to Science?
When did makeup ads become less about beauty and more about science? And is that science even legitimate? Or is it just another ploy by the $445 billion cosmetics industry to get you to buy more products? This week Danielle digs into the...
Espresso Media
The True Cost of Pollution on Our Environment
In this video, a person reflects on the impact of pollution on their own health and the future of their child. They embark on a project to measure their own consumption habits and quantify their trash output, with the goal of learning...
Food Farmer Earth
Kitchen Literacy
From the archives: A conversation with author Ann Vileisis about her book, "Kitchen Literacy", a historical look at how we viewed our food and why. Part 1.
Food Farmer Earth
Kitchen Literacy- 2
From the archives: PART 2—Continuing our conversation with Ann Vileisis, author of Kitchen Literacy, she explains how over time we became gradually disconnected from how foods were produced and where they originated.
TLDR News
Why Do Young People Vote Left?
As people get older they tend to be more likely to support more conservative parties why is this?
AllTime 10s
10 Shocking Subliminal Messages Hidden In Commercials
We all hate sitting through adverts. But did you know you might have seen some subliminal adverts without even realising it? From hidden dollars in KFC to sexy ice cream, here are 10 Shocking Subliminal Messages Hidden In Adverts'