Curated Video
Media Buying: The Three Stages
You want to find the right time, place, and context to deliver relevant ads to your target audience, so you can increase conversion rates, sales, or brand awareness. Media buying is an important step in the advertising process. Your goal...
Curated Video
David Ogilvy: The Father of Advertising
Salesman, intelligence officer, pollster, farmer, and founder of Advertising giant, Ogilvy and Mather. David Ogilvy is known as the ‘father of advertising’, but is really the man who modernized the advertising industry.
Curated Video
Vance Packard - The Hidden Persuaders
Vance Packard was not an advertising executive nor a marketer: he was a journalist. But, his book, the Hidden Persuaders, exposed the 1950s advertising industry. In many ways, Hidden Persuaders provides the background scenery of...
Curated Video
Don Draper: In Mad Men, Advertising is Cool
Don Draper is a fictional character inhabiting a fictional representation of the 1960s US advertising industry, Mad Men. I don’t want to talk about the iconic social story lines, though. I want to identify some of the advertising...
Curated Video
What is Public Relations (PR)?
How can your organization build the reputation it chooses? What it does and how the media represent it are important. So is advertising. But one way combines authenticity and control: good Public Relations, or PR.
Curated Video
Advertising Agencies: What They Offer and How to Select and Brief an Ad Agency
I guess the first question a business should be asking is ‘do I need an advertising agency?’ However, if the answer is ‘yes’, you’ll need to know what advertising agencies do, how to select one that’s right for you, and how to prepare a...
Curated Video
The Creative Process: Developing, Writing, and Producing an Advert
Developing, Writing, and Producing an Advertisement involves a large creative team of creative thinkers, copywriters, designers, producers, editors, and many more. What are the main steps in the creative process?
Curated Video
Advertising Campaign Monitoring & Evaluation
Advertising is a big investment. So, you need to be able to assess the return you get – your ROI. What are the outcomes? That’s the question we seek to answer with campaign monitoring and evaluation.
Curated Video
What is Seth Godin's Permission Marketing? And How to Build Your Campaign
Permission Marketing has reached early adulthood. Born in 1999, it is a vibrantly fit and energetic part of the marketer’s toolset. We see it everyday, and think nothing of the revolutionary change it has created.
Curated Video
What Is Paid Media
Delve into the world of paid media in this informative video. Understand what paid media is and how it can amplify your brand's online reach. Explore various paid advertising channels, techniques, and strategies to drive targeted...
Curated Video
Live IELTS Speaking Test with Student Mio - IELTS Energy Podcast 1305
Today we have a real student guest on the show! Mio got a 5.5 on Speaking the last time she took IELTS. Today, she'll do Speaking Part 2 and 3, find out if her score has improved, and what she can do for even higher speaking scores....
Curated Video
Microsoft Excel 2021365 - Beginner to Advanced - Exercise 15
In this video, we will focus on Exercise 15 of this section, where we will be doing spell check and applying protection to the worksheet.
The Guardian
How gas is being rebranded as green
Is natural gas renewable? Is it a fossil fuel? A casual google search for natural gas gives the impression that these questions are somehow up for debate. And while natural gas has helped reduce carbon emissions as it was widely adopted...
PBS
How Social Media Keeps You Poor!
Social media has become such a pervasive part of our lives, we're often not even aware of the ways it pushes us to spend more money.
Curated Video
Adventures in Advertising
Dr. Algae talks about the way advertising affects our buying choices, especially foods and beverages. Dr. Algae provides some examples to illustrate how some advertising promotions use special techniques to make products look attractive.
Curated Video
How Do You Choose What to Eat?
Food Detective Berry Blue explains how advertising influences our decision to buy and consume foods. She also notes that our friends often influence our food decisions.
Curated Video
Choosing a Healthy Beverage
Food Detective Berry Blue explains that we research healthy beverages the same way we look for healthy foods – by reading the product labels. Using three fictitious drinks, the food detective helps identify unhealthy ingredients on the...
Curated Video
I Want That
The Food Detective Berry Blue shows some of the methods advertisers use to trick us into buying merchandise. She then explains how you can make sure that, when it comes to buying food, you’re buying the healthy, nutritious food that you...
Curated Video
Can Federated Learning Improve Internet Privacy? | Google FLoC
Google wants to use federated learning to improve internet privacy. Will it really work?
Brainwaves Video Anthology
Jessica Estlow - The Mr. Rogers Community Project
Jessica Estlow is an award winning technology teacher in Brigantine, NJ. The Tech4Learning Innovative Educator (TIE) program recognize her work as an exceptional classroom teacher. She created the “Mister Rogers Community Project:...
Curated Video
Forms of Advertising
Forms of Advertising defines advertising and discusses the forms and purposes of advertising.
Curated Video
Employing Rhetorical Devices
The video entitled “Employing Rhetorical Devices” explores using rhetorical devices in a persuasive text.
Global Ethics Solutions
Ethics Essentials for Real Estate Professionals: Part 3- Fair Housing Basics
This video for real estate professionals covers the U.S. Fair Housing Act, discrimination in marketing, consumer discrimination, and reporting.
AllTime 10s
10 Ways The Media Manipulates You
The media keeps us up to date on the happenings of the world. However whether the news is good or bad, it's not exactly impartial' Here are 10 ways the media is manipulating you.