The Business Professor
DAGMAR: Setting Clear Advertising Goals for Measured Results
This video is about the importance of effective communication with customers and potential customers as marketers. The focus is on advertising as a powerful tool for communication, and the concept of DAGMAR is introduced as a technique...
The Business Professor
How does Ethics Interact with Marketing
How does Ethics Interact with Marketing
The Business Professor
ABCD Counties
ABCD Counties are the way different counties in the U.S. are classified based on population size. The population size is based on census data
The Business Professor
Understanding the American Advertising Foundation
In this video, we delve into the fascinating world of marketing and advertising to explore the significance of the American Advertising Foundation. Join us as we uncover the history and purpose of this renowned national trade association.
Curated Video
What is a Campaign
Gain a comprehensive understanding of marketing campaigns in this informative video that explores their purpose and components. Discover how campaigns are structured to achieve specific goals and engage target audiences. Explore the key...
Curated Video
Cyber Security for Absolute Beginners - 2022 Edition - Part 02 - Windows 10 Privacy - Turning Off Ad Tracking
This video illustrates a few tricks and tips to improve the privacy of the Windows 10 operating system. You will learn how to turn off ad tracking and prevent being tracked.
Global Health with Greg Martin
Tobacco Control - a public health priority
Tobacco control remains a pivotal public health issue in the 21st century. Each year, millions of preventable deaths worldwide are attributed to tobacco use, a habit that significantly increases the risk of a multitude of diseases, from...
Curated Video
Navigating the Career Path From Public Speaking to Marketing
Caitlyn initially pursued a career in news reporting before transitioning to marketing after completing degrees in communication studies and marketing. She emphasizes the importance of a public speaking course in her undergraduate years,...
Curated Video
Career Advice: Taking Initiative and Going After Your Goals
Caitlyn, an Associate Marketing Manager with PPG Industries, shares the importance of taking initiative and being fearless in pursuing opportunities. She encourages students to go the extra mile and have a clear vision of their goals to...
Curated Video
Standing Out as a New Hire: The Power of Innovative Ideas
Caitlyn, an Associate Marketing Manager with PPG Industries, explains the importance of new hires bringing innovative ideas and a fresh perspective to stand out in the company. By contributing unique and valuable insights, individuals...
Curated Video
A Journey of Mentorship and Growth at University of Toledo
Caitlyn, a University of Toledo student, reflects on the transformative impact of the university's support from pre-college programs through undergraduate studies. She emphasizes the continuity of mentorship and community connections...
Curated Video
Embracing the Challenges and Rewards of Working with People in Marketing
Caitlyn is a passionate marketer who thrives on the diversity of working with different people and the opportunity to constantly learn from others. She finds the unpredictability of human reactions to marketing strategies to be a...
Curated Video
A Day in the Life of an Associate Marketing Manager
Caitlyn is an Associate Marketing Manager with PPG Industries, a global supplied of paints and specialty materials. She works closely with the Home Depot corporate office to ensure that customers have access to high-quality paint...
Curated Video
Professional Scrum Master 2 (PSM II) Certification - A Crash Course - Forecasting and Release Planning - Part 2
In this video, we will explore how ChatGPT can be used to explain code and enhance code comprehension and how ChatGPT can assist in explaining complex code sections, providing insights and clarifications. We will leverage ChatGPT to...
Curated Video
Exploring the Power of Widgets: Enhancing User Experience and Brand Exposure
Widgets are small applications that bring web content directly to your desktop, offering a convenient way to access information without constantly switching between websites. They can be both entertaining and practical, catering to...
Curated Video
What is Advertising? And What are its Benefits?
Advertising is, perhaps, the most visible and obvious aspect of marketing. Yet it is also one of the least written about. In my 956-page copy of the Principles of Marketing (4th Ed), advertising gets just 24 pages (less than 3% of the...
Curated Video
Planning an Advertising Campaign: Campaign Objective and Budget
Planning is an important task when you are spending a large amount of money – and hazarding your brand reputation – on advertising. In this video, we will focus on the two key activities of planning an advertising campaign: - setting the...
Curated Video
Top 20 Strategies for Persuasive Ad Copy: Advertising Copy Strategies
Your creatives want to develop compelling ad copy. So, what are the persuasive advertising copy strategies they can use? Let’s take a look…
Curated Video
All of the Advertising Media I Can Think of
The choice of media to host your advertising is vast. So, let’s inventory as many advertising media channels as I can think of…