Bloomberg
Branding Is About the Message, Not the Name: Ratner
Dec. 4 -- In today's ""Brandstanding"" segment, Uberbrands CEO Dan Ratner discusses the branding and branding strategy for BHP Billiton's spinoff company, how to come up with a name and why timing is everything with Bloomberg's Rishaad...
Bloomberg
What Will the 2015 Ad Market Look Like?
Dec. 12: Magna Global Executive Vice President and Director of Global Forecasting Vincent Letang discusses digital advertising and the slowdown in global ad growth.
Bloomberg
ProSieben to Buy Dating Firm Meet Group in Tough TV Market
Mar.05 -- ProSiebenSat.1 Media SE plans to buy The Meet Group Inc. in an all-cash deal as the German broadcaster tries to counter a drop in TV advertising revenue by bolstering its digital efforts. Chief Executive Officer Max Conze...
Bloomberg
Netflix Rises as Subscriber Loss Avoids Worst Scenario
Clockwise Capital Partner James Cakmak and Emily Chang circle back on the streaming giant's quarterly earnings results, and discuss the future of the streaming industry. Plus, how Snap's upcoming quarterly results could give insight into...
Bloomberg
Elon Musk Wants to Take Twitter Private
Evercore Senior Managing Director Mark Mahaney and eMarketer Researcher Jasmine Enberg join Caroline Hyde to discuss billionaire entrepreneur Elon Musk's offer to take Twitter private in a deal valued at $43 billion.
Bloomberg
Phillip Securities Research Timothy Ang Previews Apple, Amazon Earnings
Research Analyst at Phillip Securities Research in Singapore, Timothy Ang, discusses what to expect from Apple and Amazon earnings and the impact of supply-chain issues. Phillip speaks to David Ingles on 'Bloomberg Markets Asia'.
Bloomberg
Twitter Blue Subscription Service Is Live
Jun.03 -- Twitter Inc. unveiled its long-awaited subscription service, offering paying customers exclusive features for rescinding tweets and organizing posts as part of a push to ease the social network’s dependence on advertising...
Bloomberg
Covid-19: The PR Push to Boost U.S. Vaccinations
Apr.06 -- Verizon Chairman and CEO Hans Vestberg and Ad Council President and CEO Lisa Sherman discuss the communications campaign to raise the public’s confidence in Covid-19 vaccines and combat vaccine hesitancy in the U.S. They speak...
Sky News
TFL collecting data from passengers via wifi
VOICED: Shows exterior shots timelapse people outside Kings Corss Station in London. Interior shots passengers buying tickets, passing through barriers and travelling underground via escalators and tunnels to board tube trains. Interior...
Bloomberg
The Hipster-Branded Startup Selling Viagra, Rogaine to the Instagram Crowd
Jul.18 -- Hims is one of a crop of new direct-to-consumer, hipster-branded startups selling prescription drugs to men through the internet. Bloomberg's Gerrit De Vynck has more on "What'd You Miss?"
Bloomberg
Sir Martin Sorrell on Political Ads
Nov.18 -- Tech companies are responsible for their content, says S4 Capital's Sir Martin Sorrell on 'Bloomberg Technology.'
Bloomberg
Trump Campaign to Take Over YouTube Homepage on Election Day
Feb.21 -- The Trump re-election campaign will run ads on the YouTube homepage on election day. Michael Beckel, Research Director of Issue One, and Krishna Subramanian, co-founder of Captivate, appear on "Bloomberg Markets."
Bloomberg
We'll Be in a Solid Place Entering 2019, Says Novartis' CEO
Oct.18 -- Vas Narasimhan, chief executive officer at Novartis, discusses his outlook for 4Q earnings, their deal to buy Endocyte, return on investment, pricing in the U.S., disclosing prices in television ads and his cost-cutting...
Bloomberg
Facebook to Let Ads Target Users Based on Location
Oct. 8 -- Facebook will start targeting users with advertisements based on their most recent location, as the social-networking company expands the use of members data to generate revenue. Sarah Frier reports on Bloomberg West. (Source:...
Sky News
Public backs TV advert ban on Junk Food to protect children
Public backs TV advert ban on Junk Food to protect children
Bloomberg
Why Tencent Wants to Be More Like Facebook
Nov.26 -- Tencent aims to change its culture to boost ad revenue and it's looking to Facebook for some inspiration. Bloomberg's Lulu Chen reports on "Bloomberg Daybreak: Asia."
Bloomberg
How Many Political Ads Are Being Run This Year?
Oct. 28 -- On Big Number, Betty Liu reports on the number of ads being run this election cycle. She speaks on In The Loop. (Source: Bloomberg)
Bloomberg
Will 2014 Midterm Elections Be Most Expensive in History?
Oct. 29 -- Peter Cook reports on the cost of the 2014 midterm elections. He speaks on In The Loop. (Source: Bloomberg)
Curated Video
In the economic downturn, school districts across the country are selling school bus ads as a source of revenue.
HEADLINE: School Districts Sell School Bus Ads for Revenue
CAPTION: In the economic downturn, school districts in some states are selling school bus ads as a source of revenue. (March 19)
[Notes:NATS NATS NATS]
[Notes:Super: Tim Leedy,...
Bloomberg
Is Google Suffering Mobile Ad Growing Pains?
Oct. 17 -- Google missed third-quarter profit and revenue expectations on increased spending to boost slowing advertising sales. Bloomberg's Hans Nichols reports on The Pulse.
Bloomberg
Digital Ad Revenue Up 17%, TV 4.8%, Radio Falls -3.2%
Dec. 11 -- Cumulus Media CEO Lew Dickey discusses digital advertising revenue versus traditional media on In The Loop. (Source: Bloomberg)
Bloomberg
Sorrell: World Is Slow Growth, Too Tepid, Too Cold
Oct. 31 -- Martin Sorrell, chief executive officer at WPP, examines global third-quarter earnings and economic growth. Sorrell also discusses advertising and the effects of Brexit and the U.S. election. He speaks on "Bloomberg Daybreak:...
Bloomberg
NYT CEO Thompson on ‘Astonishing Surge’ in Subscriptions
Dec.05 -- New York Times CEO Mark Thompson discusses the paper’s increase in subscription numbers, growing its digital business, its deal with Facebook and what the media can take away from how the U.S. presidential election was...
Bloomberg
Tencent Beat 3Q Profit Estimates
Nov.14 -- Tencent beat third-quarter earnings expectations, largely thanks to ads and a whopping one-time gain from its investments in Meituan Dianping, but China's gaming clampdown slowed revenue growth. Bloomberg's Edwin Chan reports...