Bloomberg
Starbucks, Diageo Join Facebook Advertising Boycott
Jun.29 -- Starbucks and Diageo followed Unilever, Coca-Cola Co.and several other companies in saying they will cut ad spending on Facebook, part of an exodus aimed at pushing the company and its peers to limit hate speech and posts that...
Bloomberg
AT&T Looks to 5G, Advertising After Time Warner Deal
Jun.22 -- Jennifer Fritzsche, analyst at Wells Fargo, discusses the race to 5G technology and AT&T Corp.'s focus on advertising. She speaks on "Bloomberg Markets."
Bloomberg
WPP's Sorrell on Global Growth, Economic Risk, Advertising
Jan.09 -- Martin Sorrell, chief executive officer at WPP, discusses the global economy, the biggest risks to global growth, how Google and Facebook are impacting the advertising space, Amazon and the future of advertising. He speaks on...
Sky News
Ford Suspend Advertising with News of the World
Ford Suspend Advertising with News of the World
Curated Video
How The Facebook Ad Boycott May Also Help Fight Misinformation
It's been difficult for regulators to hold Facebook legally accountable for its business practices, but experts think advertisers might be able to.
Bloomberg
Building a Relationship: the Future of Advertising
Feb. 25 -- In today's "Brandstanding" segment, Mainardo De Nardis, chief executive officer at OMD Worldwide, discusses how technology has disrupted advertising and the future of the industry. He speaks to Bloomberg's Rishaad Salamat on...
Bloomberg
Are TV Stations Still the Kings of Political Ads?
Oct. 31 -- Borrell Associates' Kip Cassino and Campaign Legal Center's Meredith McGehee discuss the political ad blitz during the midterm elections with Bloomberg's Pimm Fox on ""Taking Stock."" (Source: Bloomberg)
Bloomberg
Beyoncé Boosting Airbnb, Uber Looking to Memes
Nov.27 -- Technology and social media has changed the world of advertising, but different companies are taking different approaches. Bloomberg Technology Editor Anne Vandermey discusses Airbnb's use of celebrities like Beyonce and Uber's...
Bloomberg
Super Bowl Advertisers Play It Safe
Feb.03 -- Bloomberg’s Gerry Smith discusses why advertisers are treading carefully with Super Bowl ads this year. He speaks on "Bloomberg Markets."
Bloomberg
iHeartMedia Returns to Public Market in Nasdaq Direct Listing
Jul.18 -- Bob Pittman, chairman and chief executive officer at iHeartMedia, discusses the company’s return to the public market and the advantage it holds over competitors in advertising. He speaks with Bloomberg's Vonnie Quinn on...
Curated Video
For Fatigued Audience, Big Game Advertisements Better Be Super
Pandemic, fatigued audience, scares some brands away from advertising during Super Bowl this year.
Bloomberg
Visa Is Best Way to Pay and Be Paid: Kapoor
Oct. 2 ""In today's ""Brandstanding"" segment, Visa Head of Marketing for Asia-Pacific Rajiv Kapoor discusses Visa's marketing strategy across Asia, how they're boosting the company's global image and the importance of social media with...
Bloomberg
The Real Story Behind Apple's Famous '1984' Super Bowl Ad
Dec. 4 -- For its 85th anniversary, Bloomberg Businessweek chronicles the most disruptive ideas of the past 85 years. In 1984, the world was introduced to the Apple Macintosh personal computer with an advertisement that ran during Super...
Bloomberg
Facebook Sells 'Psychological Experiment' to Advertisers, Says Streur
Jul.30 -- John Streur, president and chief executive officer at Calvert Investments, discusses issues faced by tech companies and how his firm approaches social investing. He speaks on "Bloomberg Surveillance."
Curated Video
Tech Giants Face New Antitrust Investigation, This Time From State AGs
While most antitrust probes exist at the federal level, some of the most successful antitrust tech cases have had input from state attorneys general.
Bloomberg
Tencent's Lau Sees Digitalization Driving Ad Growth
Nov.16 -- China’s largest social network operator, Tencent, has posted a better-than-expected 69 percent rise in quarterly profit. Its SEVP and Chairman of Advertising SY Lau told Bloomberg's Tom Mackenzie the tech giant will continue to...
Bloomberg
Clinton vs. Trump: Down and Dirty in Negative Ads?
June 20 -- As the U.S. presidential campaign draws closer to November, how can advertising help to form the campaigns of presumptive nominees Donald Trump and Hillary Clinton? Bloomberg's Tim Higgins examines the money available for...
Bloomberg
How Big Data Is Driving Ad Dollars
Oct. 1 -- Mindshare Chief Strategy Officer Jordan Bitterman discusses why advertising is becoming increasingly driven by data. He speaks on ""Market Makers."" (Source: Bloomberg)
Bloomberg
Brands Focus on What Women Want in Advertising
Sept. 30 -- Joanna Coles, Editor-in-Chief at Cosmopolitan, and Andrew Robertson, Chief Executive Officer at BBDO Worldwide, discuss the changing nature of advertising as brand gear their messages specifically to women. They speak with...
Curated Video
Who's Buying Social Media Impeachment Ads During The Trial?
Republicans aren't shy about mentioning impeachment in their ads — it's led to huge returns. Democrats haven't invoked it as heavily.
Bloomberg
BBDO CEO Sees More Fun, Less Politics in Super Bowl Ads
Feb.01 -- BBDO Worldwide Chief Executive Officer Andrew Robertson discusses Super Bowl related advertising with Bloomberg's Scarlet Fu and Caroline Hyde on "Bloomberg Markets: The Close."
Bloomberg
Facebook Says Boycotting Advertisers Are Coming Back
Sep.16 -- Facebook Inc. Vice President Nicola Mendelsohn says advertisers who shunned the social media giant over concerns it wasn’t doing enough to combat hate speech have been returning to the platform. "They’ve come back because they...
Bloomberg
Streaming Is Taking Big Position in Media Landscape, Koplovitz Says
Mar.19 -- Kay Koplovitz, founder of USA Networks, which created the basic cable programming TV model that became the standard for the industry, talks about the future of streaming services. She is also chairman of Springboard...