Bloomberg
This Quarter's Digital Advertising Growth Rates Not Sustainable: Nicole Perrin
Jul.22 -- Twitter reported second-quarter sales that topped analysts’ estimates, and gave a forecast for the current quarter that exceeded expectations. Nicole Perrin, eMarketer principal analyst at Insider Intelligence, talks with...
Bloomberg
Inside Amazons Expanding Advertising Network
Sept. 29 -- Amazon Global Advertising Sales Vice President Lisa Utzschneider discusses the companys advertising strategies on Bloomberg West. (Source: Bloomberg)
Bloomberg
The Hottest Trends in Advertising
Sept. 29 -- CBS Interactive CEO Jim Lanzone and Bloomberg Intelligence's Paul Sweeney discuss the hottest trends in advertising with Pimm Fox on ""Taking Stock."" (Source: Bloomberg)
Bloomberg
Who Are the Winners and Losers in Advertising?
Dec. 9 -- Pivotal Research Senior Research Analyst Brian Wieser discusses advertising revenue for different media on Bloomberg Surveillance. (Source: Bloomberg)
Bloomberg
Media Advertising Faces ‘Dour’ Trends in 2020, Analyst Wieser Says
Dec.12 -- Brian Wieser, president of business intelligence at Group M Global, sees a theme of “deceleration” in his outlook for media and advertising in 2020. He speaks with Bloomberg’s Francine Lacqua on "Bloomberg Surveillance."
Bloomberg
Can the 'New' Facebook Hold On to Advertising Dominance?
Mar.15 -- Brian Wieser, global president of business intelligence at GroupM, discusses how the evolution of Facebook Inc. impacts the social media company’s advertising business and concerns about breaking up technology companies. He...
Bloomberg
Axel Springer CEO Weighs in on Social Media and Fake News
Jun.22 -- Mathias Doepfner, Axel Springer's chief executive officer, comments on working with social media platforms and combating fake news. He speaks to Bloomberg's Caroline Hyde at the Noah Tech Conference in Berlin.
Bloomberg
A Lesson in Advertising With Saatchi & Saatchi's Chairman
March 24 -- Kevin Roberts, chairman at Saatchi & Saatchi, talks about the image of London Mayor Boris Johnson, the challenge of advertising to the millennial generation, and the blurring of age lines in modern media. He speaks on...
The Recount
Mike Murphy’s “Atomic” Rise in Political Advertising
#NeverTrump political strategist Mike Murphy regales John Heilemann with tales from his early days in political advertising. Murphy explains how a radio ad he wrote (while still in college!) for a congressional candidate on Long Island...
Bloomberg
Brian Wieser: TV Is Aging, Maturing, but Not Dying
Dec.06 -- Brian Wieser, senior analyst at Pivotal Research Group, discusses the state of television as he sees a downturn in advertising in 2017. He speaks on "Bloomberg Surveillance."
Bloomberg
Tough Times Ahead for Media M&A, Digital Media Ads?
Nov.28 -- John Chachas, managing partner at Methuselah Advisors, examines the state of media M&A as he sees dramatic changes in the print industry and warns of misconceptions about digital media advertising. He speaks with Bloomberg's...
Bloomberg
Economist Romer's Tech Industry Proposal: Taxation Over Regulation
May.07 -- Paul Romer, NYU Stern Professor of Economics and recipient of the 2018 Nobel Memorial Prize in Economic Sciences, discusses his proposal to tax digital advertising revenue of technology companies in lieu of regulation. He...
Bloomberg
TV Networks Tackle Declining Ad Sales
Jul.12 -- TV networks including ESPN are bracing for a drop in advertising revenue for football games in the coming season, which could drag down sales growth for sports broadcasts overall, advertising and television executives say....
Bloomberg
Meta Sees Epic Collapse
Facebook parent Meta saw a historic collapse Thursday following a disappointing earnings report. Ygal Arounian, Wedbush Securities Managing Director joined Kailey Leinz and Guy Johnson on "Bloomberg Markets: European Close" to discuss...
Bloomberg
Europe's Old Media Unites in Google, Facebook Ad Fight
Aug.16 -- European broadcasters are banding together to create a wider reach for ads and audience data to combat the growth of advertising moving to the internet and social media. Bloomberg's Rebecca Penty reports on "Bloomberg...
Bloomberg
Vivendi Seeking 'Right Partner' for Universal Music Deal: Bollore
Jun.19 -- Yannick Bollore, Havas chairman and chief executive officer and chairman at Vivendi, discusses the impact of U.S.-China trade tensions on advertiser spending, social media platform regulation, and strategy for its subsidiary...
Bloomberg
The Future of Political Advertising Is Here
Oct. 31 -- Becki Donatelli, founder and president of Campaign Solutions, discusses the future of political advertising with Bloomberg's Trish Regan on ""Street Smart."" (Source: Bloomberg)
Curated Video
Facebook CEO Meets With Civil Rights Groups Behind Advertising Boycott
Civil rights groups have long said that they feel as if Facebook hasn't been serious about removing harmful content from their platform.
Bloomberg
Google Is the Monster of Internet Advertising: Sorrell
Dec. 11 -- In today's ""Single Best Chart,"" Bloomberg's Scarlet Fu displays the advertising dollars attracted by print compared to other forms of media, with comments from Sir Martin Sorrell, chief executive officer at WPP. She speaks...
Bloomberg
Facebooks Mobile Ads Surge in Pursuit of Google Goal
Oct. 29 -- Ron Jewell, chief executive officer at Sprucemail, talks with Betty Liu about Facebooks surge in mobile advertising as they roll out new features to target brands to customers and their pursuit of Googles control over digital...
Curated Video
Italy - Latest Benetton advertising campaign
The faces of young people from all over the world - photographed by Benetton creative director Oliviero Toscani - will adorn the new advertising campaign launched Friday (13/3) by the Italian clothing company, Benetton in conjunction...
Bloomberg
Radio Consumers Are More Engaged Than Ever, Says iHeartMedia CEO
May.19 -- Bob Pittman, iHeartMedia Inc chief executive officer, discusses the changing media and advertising landscape due to the covid-19 pandemic. He speaks on "Bloomberg Technology."
Disclaimer: Bloomberg Radio provides programming to...
Bloomberg
Spotify Subscriptions Forecasts Disappoint Wall Street
Spotify says it will end the first quarter with 418 million total users and 183 million paid subscribers, shy of analysts forecasts on both numbers. Bloomberg's Amine Bensaid has more on "Bloomberg Markets: The Close."
Bloomberg
Snap Warns Apple Changes, Supply Chain Weigh on Ads
Snap Inc. is saying the changes to Apple Inc.’s data collection rules and global supply chain issues are weighing on advertising spending. Bloomberg’s Su Keenan reports on “Bloomberg Markets: China Open.” (Source: Bloomberg)